/wechat-the-one-app-rules/ The ÐÔÊÓ½ç Business School AI Institute catalyzes new knowledge to invent a better future by solving ambitious challenges. Tue, 28 May 2024 19:41:38 +0000 hourly 1 https://wordpress.org/?v=6.9.4 /wechat-the-one-app-rules/#comment-31 Tue, 13 Nov 2018 05:58:53 +0000 https://pr-373-hbsdi.pantheonsite.io/?p=143#comment-31 […] When the cost of switching is low, there is only one thing to do, play on the user’s laziness. If a single application covers all transport needs, it’s costly to switch to another for a single use. The key here is aggregating all transport needs under one roof and make it the user’s default. Such aggregation acts as a lock-in mechanism. It’s a direct play from WeChat’s book. […]

]]> /wechat-the-one-app-rules/#comment-8 Thu, 22 Mar 2018 14:36:03 +0000 https://pr-373-hbsdi.pantheonsite.io/?p=143#comment-8 […] Mittal. 2018. WeChat — The One App That Rules Them All. [ONLINE] Available at: /innovation-disruption/wechat%E2%80%8A-%E2%80%8Athe-one-app-rules/. [Accessed 10 March […]

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