“We started asking… 鈥榟ave the rules of strategy changed as a result of the digital world?鈥�.鈥�
Until recently, strategy seemed to have well-defined rules: strategy was about focus, and organizations could gain competitive advantage by either being cheaper or better. Since the advent of the Internet, however, things seem to have changed. In his book聽Driving Digital Strategy, Edward W. Carter Professor of Business Administration and Chair of the General Management Program at HBS 聽highlights how the rules of strategy are shifting in the digital era.