{"id":9776,"date":"2016-11-03T22:35:56","date_gmt":"2016-11-04T02:35:56","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/the-parent-company-of-fox-news-cares-a-lot-about-global-warming\/"},"modified":"2016-11-03T22:35:56","modified_gmt":"2016-11-04T02:35:56","slug":"the-parent-company-of-fox-news-cares-a-lot-about-global-warming","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-parent-company-of-fox-news-cares-a-lot-about-global-warming\/","title":{"rendered":"The Parent Company of Fox News Cares A Lot About Global Warming"},"content":{"rendered":"

By watching Fox News\u2019s coverage of climate change, a viewer would expect that Rupert Murdoch believes that global warming is a lie. Given that, it may be a surprise to many that in 2015 Murdoch committed 21st<\/sup> Century Fox, the parent company of Fox News, which Murdoch is Co-Chairman, to the American Business Act on Climate Pledge.[i]<\/a> The pledge is President Obama\u2019s effort to enlist the largest U.S. companies to help cut greenhouse gas emissions and support the push for a global climate deal in Paris.<\/p>\n

Entertainment and media companies are not often top of mind when one thinks of the negative impact that climate change and resulting regulation can have on a company\u2019s operations. However, many of the businesses of the media conglomerate have been affected by climate change. While the company is not a large carbon emitter (the only regulation to directly affect the company being the UK\u2019s Carbon Reduction Commitment scheme), it has experienced the indirect impacts of climate regulations through increases in energy and other input costs.[ii]<\/a> More concerning are the physical risks associated with climate change, especially severe weather. Storms have negatively impacted productions, including damage to sets and facilities, delayed shooting schedules, and undue electricity strains (brown-outs) on its 24-hour news network facilities in major metropolitan areas.[iii]<\/a> From a revenue generation standpoint, storms lessen audience turnout to movie theaters, decreasing box office receipts, sometimes up to as much as 25%.[iv]<\/a> The above was acutely felt when Superstorm Sandy hit New York City in 2014. That storm alone cost 21st<\/sup> Century Fox $2 million in damage.[v]<\/a> Finally, there is a third, often overlooked, impact \u2013 how audiences, especially in a franchise media landscape, view the company\u2019s actions toward climate change. As 21st<\/sup> Century Fox continues to build entertainment brands, a negative perception of the company\u2019s actions to fight climate change can result in audiences abandoning its content, as seen by the negative PR associated with Fox News\u2019s treatment on the subject.<\/p>\n

Aware of these issues, Murdoch launched a company-wide sustainability initiative in 2007 (the company was still part of News Corp. back then), promising to make the company\u2019s global operations more environmentally friendly and to become carbon neutral by 2010.[vi]<\/a> The initial programs were small, including using energy efficient lighting in its offices and renewable energy where possible.[vii]<\/a> However, in the years since, the company\u2019s sustainability initiatives have increased. At its studio lot in Los Angeles, the company partnered with the U.S. Department of Energy to deploy new and more efficient cooling systems in their sound stages. Fox Home Entertainment partnered with Wal-Mart to reduce the resources and emissions embedded in their DVD and Blu-Ray supply chain. Changes made to packaging and manufacturing equipment resulted in an 11% reduction in the DVD footprint, including a 23% reduction in raw material consumption and a 24% drop in manufacturing emissions, creating an “Eco-Case” that has now become an industry standard. Both its film and television divisions created Green Production Guides that put forth best practices to create more energy efficient productions.[viii]<\/a> As a result of these efforts, the company achieved carbon neutrality in 2011, four years after Murdoch first made the pledge.[ix]<\/a><\/p>\n

While these internal efforts are important, the company has the potential to be much more impactful by informing and influencing its audience. Content is a powerful way to shape and change behavior, and 21st<\/sup> Century Fox has been wanting in this area. The airing of the climate change documentary Before the Flood<\/em> on National Geographic (a 21st<\/sup> Century Fox Entity) this past week was a good first step, but the company\u2019s mouthpiece is much larger and more content should be created and distributed around the subject. And, there\u2019s still the issue of that cable channel known as Fox News. \u00a0(792 words)<\/p>\n

[i]<\/a> Siciliano, John. “Obama Climate Pledge Gets Surprising Ally.” Washington Examiner. The<\/p>\n

Washington Examiner Http:\/\/www.washingtonexaminer.com\/s3\/wex15\/img\/wex_eagle_large.png, 01 Dec. 2015. Web. 03 Nov. 2016.<\/p>\n

[ii]<\/a> “Home – CDP.” Home – CDP. N.p., 2010. Web. 03 Nov. 2016.<\/p>\n

[iii]<\/a> “Home – CDP.” Home – CDP. N.p., 2010. Web. 03 Nov. 2016.<\/p>\n

[iv]<\/a> Schulman, Jeremy. “Fox News’ Parent Company Is Really Worried about Global Warming.”<\/p>\n

Mother Jones. Mother Jones, 29 Oct. 2014. Web. 03 Nov. 2016.<\/p>\n

[v]<\/a> Schulman, Jeremy. “Fox News’ Parent Company Is Really Worried about Global Warming.”<\/p>\n

Mother Jones. Mother Jones, 29 Oct. 2014. Web. 03 Nov. 2016.<\/p>\n

[vi]<\/a> “Rupert Murdoch Pledges to Make News Corp. Greener.” GreenBiz. Ed. GreenBiz. GreenBiz, 8<\/p>\n

May 2007. Web. 03 Nov. 2016.<\/p>\n

[vii]<\/a> “Rupert Murdoch Pledges to Make News Corp. Greener.” GreenBiz. Ed. GreenBiz. GreenBiz, 8<\/p>\n

May 2007. Web. 03 Nov. 2016.<\/p>\n

[viii]<\/a> “Case Study: 21st Century Fox Sustainability and Transparency.” 21st Century Fox Social<\/p>\n

Impact. N.p., n.d. Web. 03 Nov. 2016.<\/p>\n

[ix]<\/a> Herrera, Tilde. “News Corp. Meets Carbon Neutral Goal, Looks for Next Challenge.” GreenBiz.<\/p>\n

GreenBiz, 1 Mar. 2011. Web. 03 Nov. 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"

21st Century Fox has committed to sustainability for the long-term.<\/p>\n","protected":false},"author":2325,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","categories":[1499,21,148,1500,283],"class_list":["post-9776","hck-submission","type-hck-submission","status-publish","hentry","category-fox-news","category-logistics","category-movies","category-rupert-murdoch","category-tv"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"\nThe Parent Company of Fox News Cares A Lot About Global Warming - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-parent-company-of-fox-news-cares-a-lot-about-global-warming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Parent Company of Fox News Cares A Lot About Global Warming - 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