{"id":8923,"date":"2016-11-03T19:09:30","date_gmt":"2016-11-03T23:09:30","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/tesla-is-great-but-what-about-trains\/"},"modified":"2016-11-03T19:09:30","modified_gmt":"2016-11-03T23:09:30","slug":"tesla-is-great-but-what-about-trains","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/tesla-is-great-but-what-about-trains\/","title":{"rendered":"Tesla is great, but what about trains?"},"content":{"rendered":"<p><strong>Tesla is sexy<\/strong>: as a car, as a company \u2013 there\u2019s not a lot of us disagreeing with that. Investing in the improvement of electric vehicles and decreasing America\u2019s dependence on harmful energy sources is an important initiative. But, Tesla is only one aspect of that initiative: we need mass transportation too. Plane travel is one of the most environmentally harmful modes of travel available. Train travel is an excellent alternative with enormous potential to be improved. We need Amtrak to do for trains what Tesla has done for cars: we need trains to be sexy too.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Trains can be more environmentally friendly than almost any other form of transportation<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8907\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-1.png\" alt=\"picture-1\" width=\"975\" height=\"638\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-1-300x196.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-1-768x503.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-1-600x393.png 600w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/a><\/p>\n<p>Source: The National Railroad Passenger Corporation (Amtrak), 2015 Annual Sustainability Report. Washington, D.C.: 2015, <a href=\"https:\/\/www.amtrak.com\/ccurl\/400\/323\/2015-Amtrak-Sustainability-Report.pdf\">https:\/\/www.amtrak.com\/ccurl\/400\/323\/2015-Amtrak-Sustainability-Report.pdf<\/a>, accessed November 2016.<\/p>\n<p>&nbsp;<\/p>\n<p>As it now stands, America is the world leader in urban passenger transport emissions.<sup>1<\/sup> Our transport sector contributes a third of America\u2019s greenhouse gas emissions \u2013 of these, cars and trucks contribute more than 75%, while trains contribute less than 3%.<sup>2 <\/sup>While many companies are focused on improving the energy efficiency of cars, there is only one company focused on improving the efficiency of regional trains and getting more Americans to ride them: Amtrak. Improving Amtrak can help America significantly reduce its transport emissions by both improving the energy efficiency of America\u2019s trains and by getting more people to ride them.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>America\u2019s Trains: The National Railroad Passenger Corporation (A.K.A. Amtrak)<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Amtrak is America\u2019s only high-speed, cross-country passenger rail network and it is partially funded by the US Government. Its performance has been spotty, to say the least, and it has not historically been a fan-favorite for intercity travel.<sup>3,4<\/sup> Airline travel is the preferred method of intercity transportation, but is also the fastest-growing contributor to global warming.<sup>5<\/sup> Taking the train instead of flying can cut CO2 emissions per passenger by more than 90%.<sup>6<\/sup><\/p>\n<p><sup>\u00a0<\/sup><\/p>\n<p>Granted, Amtrak doesn\u2019t always offer a great alternative to airplanes \u2013 yet. Amtrak is not effective over long distances (cross country, for example), but as more Americans move to more heavily concentrated \u201cmega-centers,\u201d this is likely to improve Amtrak\u2019s appeal to a greater portion of the population.<sup>7 <\/sup>In addition, while taking the train is more environmentally friendly than flying, Amtrak still has a long way to go before catching up to the sustainability achievements of European train service providers, like Eurostar. Eurostar trains can go eight times further than Amtrak for the same amount of climate pollution (see chart below as well).<sup>8<\/sup><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8908\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-2-1.png\" alt=\"\" width=\"975\" height=\"763\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-2-1.png 975w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-2-1-300x235.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-2-1-768x601.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Picture-2-1-600x470.png 600w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/a><\/p>\n<p>Source: Barry Saxifrage, \u201cEssential Infographics For The Climate-Conscious Traveler,\u201d <em>National Observer<\/em>, February 25, 2016,<a href=\"http:\/\/www.nationalobserver.com\/2016\/02\/25\/analysis\/essential-infographics-climate-conscious-traveller\">http:\/\/www.nationalobserver.com\/2016\/02\/25\/analysis\/essential-infographics-climate-conscious-traveller<\/a>, accessed November 2016.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Amtrak Chugging Along<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In the past few years, Amtrak has made some promising strides towards improving access to train travel and increasing its energy efficiency. First, they are taking it seriously. In November 2015, Amtrak signed the International Union of Railway\u2019s Climate Responsibility Pledge, a pledge undertaken by governments and government funded train service providers to put rail travel at the center of any master transport plan.<sup>9<\/sup> Second, they are looking to Europe\u2019s example. Amtrak is partnering with the designers behind Europe\u2019s high speed trains to invest $2.5 billion in lighter, cheaper and more energy-efficient locomotives.<sup>10<\/sup> Amtrak expects to complete America\u2019s first high speed rail system in California by 2029.<sup>11 <\/sup>Third, they are asking for more support from the Government. The Federal Government has allocated $9 billion to Amtrak from 2015 through 2019 with the Railroad Reform, Enhancement, and Efficiency Act.<sup>12<\/sup> More recent government rail initiatives, such as this one, treat Amtrak as a public service provider: putting the emphasis on service and efficiency improvement, rather than financial self-sustainability.<sup>13<\/sup><\/p>\n<p><sup>\u00a0<\/sup><\/p>\n<p><strong>The Tesla of Trains?<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>These are all steps in the right direction for Amtrak, but I think it can go further. Amtrak needs to ask for help from the millennials \u2013 and earn it. Millennials actually enjoy riding trains more than our parents and we are also more concerned about the impacts of climate change.<sup>14 \u00a0\u00a0<\/sup>However, Amtrak has made few strides in appealing to millennial passengers \u2013 keeping up an old-fashioned corporate image, targeting advertisements to empty-nesters, and negating the importance of social media in its online presence. While the push for millennial buy-in may seem clich\u00e9, it can actually help Amtrak in a number of ways. First, millennials are already more inclined to take the train, if and when it is viable. Second, we can help with Amtrak\u2019s political problems. Funding for Amtrak from the US government is currently highly politicized.<sup>15<\/sup> Funding for Amtrak moving forward can be pushed through with increased climate change legislation, which millennials are more inclined to support than older generations.<sup>16 <\/sup>\u00a0\u00a0All we need is for Amtrak to do for trains what Tesla has done for cars. The only question is\u2026 can train travel be sexy again? (Word Count: 750)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Works Cited<\/strong><\/p>\n<ol>\n<li>Eva Grey, \u201cCan The US Rediscover Rail To Tackle Climate Change?\u201d <em>Railway Technology,<\/em> April 27, 2016, <a href=\"http:\/\/www.railway-technology.com\/features\/featurecan-the-us-rediscover-rail-to-tackle-climate-change-4859982\/\">http:\/\/www.railway-technology.com\/features\/featurecan-the-us-rediscover-rail-to-tackle-climate-change-4859982\/<\/a>, accessed November 2016.<\/li>\n<li>Boardman, J. 2010, \u201cFast-tracking the future,\u201d Railway Gazette International, vol.166, no.7, pg.44-47, ABI\/INFORM via ProQuest, accessed November 2016.<\/li>\n<li>The National Railroad Passenger Corporation (Amtrak). 2015. Annual Report. Washington, D.C.: The National Railroad Passenger Corporation (Amtrak), 2015.<\/li>\n<li>Data excerpted from <em>Table 1-40: U.S. Passenger-Miles (Millions<\/em>) (National Transportation Statistics: Bureau of Transportation Statistics, 2014), <a href=\"http:\/\/www.rita.dot.gov\/bts\/sites\/rita.dot.gov.bts\/files\/publications\/national_transportation_statistics\/html\/table_01_40.html\">http:\/\/www.rita.dot.gov\/bts\/sites\/rita.dot.gov.bts\/files\/publications\/national_transportation_statistics\/html\/table_01_40.html<\/a>, accessed November 2016.<\/li>\n<li>Barry Saxifrage, \u201cEssential Infographics For The Climate-Conscious Traveler,\u201d <em>National Observer<\/em>, February 25, 2016,<a href=\"http:\/\/www.nationalobserver.com\/2016\/02\/25\/analysis\/essential-infographics-climate-conscious-traveller\">http:\/\/www.nationalobserver.com\/2016\/02\/25\/analysis\/essential-infographics-climate-conscious-traveller<\/a>, accessed November 2016.<\/li>\n<li>Ibid.<\/li>\n<li>Grey, \u201cCan The US Rediscover Rail To Tackle Climate Change?\u201d<\/li>\n<li>Saxifrage, \u201cEssential Infographics For The Climate-Conscious Traveler.\u201d<\/li>\n<li>Grey, \u201cCan The US Rediscover Rail To Tackle Climate Change?\u201d<\/li>\n<li>Heather Smith, \u201cI Choo Choo Choose You,\u201d <em>Stuff That Matters <\/em>(Blog), <em>Org<\/em>, August 30, 2016, <a href=\"http:\/\/grist.org\/briefly\/in-five-years-we-might-get-the-same-trains-that-europe-had-in-the-1980s\/\">http:\/\/grist.org\/briefly\/in-five-years-we-might-get-the-same-trains-that-europe-had-in-the-1980s\/<\/a>, accessed November 2016.<\/li>\n<li>Grey, \u201cCan The US Rediscover Rail To Tackle Climate Change?\u201d<\/li>\n<li>Ibid.<\/li>\n<li>Christopher Conkey and Daniel Machalaba, \u201cPolitics &amp; Economics: For Amtrak, the Climate Changes; With Oil Soaring, Senate Approves Big Spending Boost,\u201d <em>The Wall Street Journal<\/em>, October 31, 2007, sec. A, pg. 8., ABI\/INFORM via ProQuest, accessed November 2016.<\/li>\n<li>Boardman, \u201cFast-tracking the future.\u201d<\/li>\n<li>Grey, \u201cCan The US Rediscover Rail To Tackle Climate Change?\u201d<\/li>\n<li>D. Boyd, \u201cAmtrak Seeks Revolutionary Transport Bill\u201d, <em>Journal of Commerce<\/em>, April 20, 2010, sec. Rail and Intermodal, ABI\/INFORM via ProQuest, accessed November 2016.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Works Consulted<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Paul Nastu, \u201cAmtrak, REI, Timberland Join Climate Counts Industry Innovators,\u201d <em>Environmental Leader,<\/em> February 24, 2010, http:\/\/www.environmentalleader.com\/2010\/02\/24\/amtrak-rei-timberland-join-climate-counts-industry-innovators\/, accessed November 2016.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAmtrak Partners with Carbonfund.Org to Offer Passengers Carbon Offsets For Rail Travel,\u201d December 17, 2007, <em>CSRwire.com, <\/em><a href=\"http:\/\/www.csrwire.com\/press_releases\/19623-Amtrak-Partners-With-Carbonfund-Org-to-Offer-Passengers-Carbon-Offsets-for-Rail-Travel\">http:\/\/www.csrwire.com\/press_releases\/19623-Amtrak-Partners-With-Carbonfund-Org-to-Offer-Passengers-Carbon-Offsets-for-Rail-Travel#<\/a>, accessed November 2016.<\/p>\n<p>&nbsp;<\/p>\n<p>The National Railroad Passenger Corporation (Amtrak), 2015 Annual Sustainability Report. Washington, D.C.: 2015, <a href=\"https:\/\/www.amtrak.com\/ccurl\/400\/323\/2015-Amtrak-Sustainability-Report.pdf\">https:\/\/www.amtrak.com\/ccurl\/400\/323\/2015-Amtrak-Sustainability-Report.pdf<\/a>, accessed November 2016.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#039;s been a lot of hype about how we can make car travel more environmentally-friendly. But we already have an environmentally-friendly alternative, trains, which can be made even more effective and sustainable with the right attention and resources. <\/p>\n","protected":false},"author":2445,"featured_media":8924,"comment_status":"open","ping_status":"closed","template":"","categories":[9,1396,177,532,1394,1395,14,1340,139,138],"class_list":["post-8923","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-airlines","category-airplanes","category-america","category-amtrak","category-eurostar","category-mass-transit","category-sustainability","category-trains","category-transit","category-travel"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesla is great, but what about trains? - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/tesla-is-great-but-what-about-trains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesla is great, but what about trains? - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"There&#039;s been a lot of hype about how we can make car travel more environmentally-friendly. 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