{"id":8037,"date":"2016-11-01T22:22:42","date_gmt":"2016-11-02T02:22:42","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/starbucks-is-hit-hard-by-climate-changeand-punches-back\/"},"modified":"2016-11-03T19:16:09","modified_gmt":"2016-11-03T23:16:09","slug":"starbucks-is-hit-hard-by-climate-changeand-punches-back","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/starbucks-is-hit-hard-by-climate-changeand-punches-back\/","title":{"rendered":"Starbucks is hit hard by climate change\u2026and punches back."},"content":{"rendered":"

The Unmistakable Link Between Coffee and Climate Change<\/em><\/p>\n

Many would argue that the most important fuel of the American 20th<\/sup> century is not petroleum or natural gas but is instead coffee, the fuel that drives productivity from the classroom to the boardroom.\u00a0 However, the supply of this precious resources is increasingly at risk as the possible implications of climate change are realized.\u00a0 A quorum of scientists has proved and agreed upon the fact that the climate of our planet is changing due to the increasing presence of greenhouse gases (primarily CO2 emitted during the combustion of fossil fuels).\u00a0 While the idea that this will cause long-term global warming is heavily debated, empirical evidence suggests that, at least in the short term, the earth is experiencing an upward trend in temperatures.\u00a0 This trend is and will continue to affect climate and rain patterns as well as crop yields.\u00a0 The threat is very evident to Starbucks, the world\u2019s leading seller of coffee, and they have already begun to take steps to bolster their supply chain, improve internal sustainability, and lobby Congress and the White House for action.<\/p>\n

\"rust\"<\/em><\/p>\n

Positively Influencing the Supply Chain<\/em><\/p>\n

To address the issues within their supply chain, Starbucks has partnered with growers in two primary ways.\u00a0 First, they have set standards for suppliers labeled C.A.F.E. (Coffee and Farmer\u00a0Equity) Practices, outlining methods of using tree to shade and provide nutrients to the soil as well as other soil enriching best practices. \u00a0In doing so, Starbucks expects to improve farmers\u2019 crop yields and protect their investment into this network of coffee bean suppliers [1].\u00a0 Second, in 2014 Starbucks purchased Hacienda Alsacia, a coffee farm in Costa Rica, and transformed it into a research and development center.\u00a0 At this facility, researchers work alongside farmers to cultivate more coffee varietals to resist fungal “coffee rust” attacks (pictured above), improve best-growing practices, and understand the growing challenge of climate change at the local level [2].<\/p>\n

\"leed-building\"<\/em><\/p>\n

Look Inward and Improve the Bottom Line<\/em><\/p>\n

Starbucks has also looked internally to find ways in which they can operate more sustainably.\u00a0 For instance, they have reduced store water usage by 26.5% over the period of 2008-2015 through plumbing and store upgrades, lowering operating expenses and increasing their bottom line simultaneously [2].\u00a0 They have also improved energy conservation at many stores by installing and maintaining energy management systems, dashboards designed to optimize full-spectrum energy operations in commercial and industrial facilities.\u00a0 Finally, in 2008 Starbucks committed to obtaining LEED certification for all of its new stores and incorporating LEED building design into existing stores, reducing the carbon footprint of each of these stores.\u00a0 Currently, their portfolio contains an industry-leading 1000+ LEED-certified stores. Within this portfolio is the unique Reclamation Drive-Thru (pictured above), a Starbucks store made of reclaimed shipping containers which is capable of being disassembled and relocated to meet shifting\u00a0demand [2]. \u00a0By combining these efforts, along with several other minor initiatives relating to waste mitigation and paper product sourcing, Starbucks has set an impressive example of sustainable operations for other high-profile companies to emulate.<\/p>\n

Leveraging Their Influence to Shape Policy<\/em><\/p>\n

Looking external of their supply chain and operations, Starbuck has also been a strong advocate for legislation that addresses climate changes and its consequences.\u00a0 They were a founding member of BICEP (Business for Innovative Climate and Energy Policy), a government lobbying group of over 365 member-companies that advocates for transitioning the US economy from carbon-based to renewable, sustainable energy sources [3].\u00a0 Starbucks is also a member of the RE100 coalition, a group of influential companies committed to sourcing 100% of their energy demands from renewable sources [4].\u00a0 By joining groups and coalitions such as BICEP and RE100, Starbucks can leverage their influence to positively influence public policy on energy and climate change.<\/p>\n

Future Actions<\/em><\/p>\n

In looking to the future, Starbucks should continue to cultivate best growing practices through partnerships and research.\u00a0 I would also recommend that, as demand grows, they look for producers in climates more suited to effectively growing coffee beans.\u00a0 While the costs to switch suppliers will be substantial initially, they cannot afford to remain idle while the price of their primary raw material grows.\u00a0 Lastly, they should also remain committed to leveraging their partnerships to influence public policy dealing with climate change.\u00a0 Unfortunately, coalitions such as RE100 are often ambiguous on timelines for reaching goals.\u00a0 I would like to see Starbucks committing to a date by which they plan to achieve their goal of sourcing 100% of their energy from renewable sources, especially as they continue to grow their base of stores.\u00a0 Coupling responsible business practices\u00a0with progressive public policy is important in reducing the implications of climate change.<\/p>\n

 <\/p>\n

Word Count (769)<\/p>\n

Sources:<\/p>\n

[1] Starbucks C.A.F.E. Practices Global Scorecard, Version 3.3 (Dec 2014),\u00a0http:\/\/globalassets.starbucks.com\/assets\/4a67ce15e63b4ea18461ff65a 540feb3.pdf<\/a><\/p>\n

[2] Environment: Pioneering Sustainable Solutions<\/em>, Starbucks, 2016 (http:\/\/www.starbucks.com\/responsibility\/environment)<\/p>\n

[3] Business for Innovative Climate and Energy Policy Principles (https:\/\/www.ceres.org\/bicep\/principles)<\/p>\n

[4] The RE 100 (http:\/\/there100.org\/re100<\/a>)<\/p>\n

Image Sources (in order)<\/p>\n

[1] [Featured]\u00a0http:\/\/www.starbucks.com\/responsibility\/sourcing\/coffee<\/p>\n

[2]\u00a0Bitter Grounds: The Woes of Coffee Farmers<\/em>, The Economist, Sept 15, 2012.<\/p>\n

[3]\u00a0http:\/\/www.starbucks.com\/responsibility\/environment\/leed-certified-stores<\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks is fighting back against climate change on multiple fronts to promote sustainable practices and bolster their position in the market.<\/p>\n","protected":false},"author":1795,"featured_media":8038,"comment_status":"open","ping_status":"closed","template":"","categories":[28,1252,1218,614,612],"class_list":["post-8037","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-agriculture","category-arabica-bean","category-climate-change","category-coffee","category-starbucks"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"\nStarbucks is hit hard by climate change\u2026and punches back. - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/starbucks-is-hit-hard-by-climate-changeand-punches-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks is hit hard by climate change\u2026and punches back. - 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