{"id":7200,"date":"2015-12-09T23:23:45","date_gmt":"2015-12-10T04:23:45","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/ewos-the-global-innovator-in-aquaculture\/"},"modified":"2015-12-09T23:23:45","modified_gmt":"2015-12-10T04:23:45","slug":"ewos-the-global-innovator-in-aquaculture","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/ewos-the-global-innovator-in-aquaculture\/","title":{"rendered":"EWOS \u2013 The Global Innovator in Aquaculture"},"content":{"rendered":"

\"Picture<\/strong><\/p>\n

EWOS is an example of a company that has been highly effective in aligning its differentiated business model with an operating model that helps capture value to drive outperformance.<\/em><\/strong><\/span><\/p>\n

Business overview<\/strong><\/p>\n

EWOS is one of the world\u2019s largest suppliers of feed and nutrition for farmed fish. In particular, EWOS holds a market leading position and sells >1.2m tonnes p.a. of feed for the salmon farming industry, one of the most advanced and professionally managed segments in global aquaculture. In what was traditionally a commodity industry, Ewos pioneered a business model and culture of innovation, to differentiate itself from the competition and to drive value.<\/p>\n

Innovation Led Business Model within the Value Chain<\/strong><\/p>\n

As seen in Exhibit 1, salmon feed production is sandwiched between the raw materials (fish oil, fish meal etc.) and the fragmented farmers who each will have hundreds of large farming nets along a coastline. Traditionally, fish feed success was characterized by low cost through efficient raw material sourcing, combined with manufacturing and distribution efficiency. Feed manufacturers would produce a variety of feed pellet sizes and ship them farms along the coastline.<\/p>\n

\"Exhibit<\/a><\/p>\n

EWOS has differentiated itself by tailoring it business model heavily to innovation and R&D. Innovation is ingrained in the leadership team and culture of the firm. Einar Wathne (Ewos CEO), is a former feed researcher and has a doctorate in fish nutrition. \u201cEWOS Innovation\u201d (the dedicated R&D business unit) has consistently made bold investments in R&D. In 1996 it built a feed technology centre in Norway, and in 2015, EWOS spent $9.5m on the world\u2019s largest aquaculture research facility in Chile. This facility accelerates EWOS\u2019 existing testing innovation by 4-5 times.<\/p>\n

The business model of EWOS Innovation is to take industry challenges and find innovative solutions which can benefit themselves and their customers. Breakthroughs include:<\/p>\n