{"id":4770,"date":"2015-12-09T15:55:06","date_gmt":"2015-12-09T20:55:06","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/arcteryx-consistently-producting-the-cutting-edge-activewear-and-gear\/"},"modified":"2015-12-09T16:02:47","modified_gmt":"2015-12-09T21:02:47","slug":"arcteryx-consistently-producting-the-cutting-edge-activewear-and-gear","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/arcteryx-consistently-producting-the-cutting-edge-activewear-and-gear\/","title":{"rendered":"Arc\u2019Teryx: consistently producting THE cutting edge activewear and gear"},"content":{"rendered":"

Mission<\/u><\/strong>: <\/strong>build the finest products possible<\/strong><\/p>\n

Arc\u2019Teryx is a very well-run company.\u00a0 Their operating and business models are aligned.\u00a0 Their obsessive, cutting edge R&D process is applied to all market segments to make sure\u00a0they are\u00a0meeting customer aspirations and needs.\u00a0 Their mission is \u201cto build the finest products possible by merging unrivaled designs with the best quality, highest performing materials and assembling them in the most innovative and most durable manner for the intended use\u201d.<\/p>\n

R&D<\/u><\/strong>: key\u00a0to the business and operating strategies<\/strong><\/p>\n

COMPANY HISTORY<\/em><\/p>\n

Arc\u2019Teryx began in 1989 by making high-end climbing harnesses and has grown to become the market leader in pioneering material and process technologies used in their shell jackets, base layers, backpacks, harnesses, footwear and, most recently, fashionable streetwear.\u00a0 The first technological advancement was eliminating the climbing harness buckles to avoid webbing-strap slippage. Then, creation of form-fitting foam harness enhanced safety and comfort.\u00a0 This new foam led them tangentially into backpack pads, straps and belts.\u00a0 From there, they became the go-to R&D partner for key textile innovators such as W.L. Gore (Gore-Tex\u00ae) and Malden Mills (Polartec\u00ae).\u00a0 Working with the Gore team, Arc\u2019Teryx invented fusing (instead of sewing)\u00a0seams on Gore-Tex\u00ae jackets. \u00a0The process avoided needle puncture so that seams no longer leaked. \u00a0Arc\u2019Teryx\u2019s testing obsession earned them the trust of these leading textile partners.\u00a0 R&D remains at the core of their business and operating strategies.\u00a0 A new segment designs gear jointly with the US military, complementing their internally developed LEAF line sold to the Army Special Forces, US Marines, and Navy Seals.<\/p>\n