{"id":3609,"date":"2015-12-08T19:48:13","date_gmt":"2015-12-09T00:48:13","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/wall-mart-every-day-low-prices\/"},"modified":"2015-12-09T18:29:51","modified_gmt":"2015-12-09T23:29:51","slug":"wal-mart-every-day-low-prices-business-model","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/wal-mart-every-day-low-prices-business-model\/","title":{"rendered":"Wal-Mart: Every Day Low Prices Business Model"},"content":{"rendered":"

Wal-Mart is a great example of a company that is transforming from originally having best in class alignment between its business and operating model towards having a significant friction between the two.<\/p>\n

Sam Walton first founded Wal-Mart in 1962, as a discount retailer. Walton built his business based on the notion that passing costs to customers generates higher sales. This have lead the company today to operate more than 8,500 stores, employee more than 2 million employees, and serve more than 200 Million customers around the world.<\/p>\n

Thus, Wal-Mart\u2019s every day low prices business model and establishing itself as cost leader in the retail industry have been a strong source of growth for the company in the past. In order for Wal-Mart to be able to provide low prices for its customers, it had to be very conscious about keeping costs low and charging slim margins at the same. The premise of this business model is through keeping both costs and prices low, the business will capture value through much higher sales volume and profits, as a result.<\/p>\n

Wal-Mart\u2019s operating models and processes that enables it to achieve its strategic objective is based on the bellow:<\/p>\n