{"id":35661,"date":"2018-11-13T19:37:30","date_gmt":"2018-11-14T00:37:30","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/your-personalized-dinner-is-served\/"},"modified":"2018-11-13T19:37:31","modified_gmt":"2018-11-14T00:37:31","slug":"your-personalized-dinner-is-served","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/your-personalized-dinner-is-served\/","title":{"rendered":"Your Personalized Dinner is Served"},"content":{"rendered":"

Capitalizing on the convenience and wellness consumer trends, Wellio proposes an intelligent platform that helps its customers plan, shop and prepare their personalized meals. Its mission is to \u201cdecode how meals are prepared and enjoyed at home.\u201d[1].<\/p>\n

Wellio is currently in beta phase after having raised $3 million and operates in selected parts of the United States only (the company is based in San Francisco) [2,3]. Kraft Heinz acquired Wellio in November 2018, as a platform to kickstart its new digital hub [2,3].<\/p>\n

Value Proposition<\/em><\/strong><\/p>\n

Wellio\u2019s value proposition is to be a personal nutritionist, grocery shopper and chef all at once to provide an integrated healthy and convenient dinner solution. It proposes a two-hour intelligent ingredient delivery service without any subscription or commitment, which differentiates it from its competitors Blue Apron and Hello Fresh.<\/p>\n

Machine Learning\u00a0<\/em><\/strong><\/p>\n

Wellio currently serves its customers through five steps and each of these steps rely on machine learning [1].<\/p>\n\n\n\n\n\n\n\n\n\n
Step<\/u><\/td>\nMachine Learning Component<\/u><\/td>\n<\/tr>\n<\/thead>\n
\"\"<\/a><\/td>\n1\/ Setting preferences <\/strong>and health goals<\/strong><\/td>\nOver time, Wellio suggests alternative meals to improve eating habits according to health goals<\/td>\n<\/tr>\n
\"\"<\/a><\/td>\n2\/ Personalized meal <\/strong>solution<\/strong><\/td>\nWellio learns by capturing \u201cimplicit and explicit feedback\u201d. Based on its learnings from food data, Wellio proposes the most appropriate recipes<\/td>\n<\/tr>\n
\"\"<\/a><\/td>\n3\/ Placing an order<\/strong><\/td>\nWellio remembers what ingredients from previous recipes a customer might already have on hand and will only automatically deliver the rest of the ingredients required<\/td>\n<\/tr>\n
\"\"<\/a><\/td>\n4\/ Grocery delivery<\/strong><\/td>\nWellio automatically translates ingredients into the best quality grocery items, at the lowest price<\/td>\n<\/tr>\n
\"\"<\/a><\/td>\n5\/ Meal preparation<\/strong><\/td>\nWellio can provide real time solutions to help its customers improvise and adapt, as needed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

As Wellio places an order and delivers grocery, it applies a number of \u201cfood principles\u201d [1]:<\/p>\n