{"id":3564,"date":"2015-12-08T19:32:33","date_gmt":"2015-12-09T00:32:33","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/fc-barcelona-mes-que-un-club\/"},"modified":"2015-12-08T19:32:33","modified_gmt":"2015-12-09T00:32:33","slug":"fc-barcelona-mes-que-un-club","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/fc-barcelona-mes-que-un-club\/","title":{"rendered":"FC Barcelona: Mes Que Un Club"},"content":{"rendered":"<p>Futbol Club Barcelona, familiarly known as Bar\u00e7a, is one of the most successful soccer\u00a0clubs in history and it has dominated the world soccer\u00a0scene for the past 10 years. Many would attribute this success to the rise of Messi, but in reality this is only a part of the story and the lion&#8217;s share of the\u00a0rise of Bar\u00e7a stems from\u00a0the\u00a0exploitation\u00a0of a business model that utilizes the club&#8217;s history and its idiosyncratic view\u00a0of the game to capture\u00a0value and win championships.<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/FC_Barcelona_crest.svg_.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3389 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/FC_Barcelona_crest.svg_.png\" alt=\"FC_Barcelona_(crest).svg\" width=\"142\" height=\"144\" \/><\/a><\/p>\n<p><strong>The Business Model\u00a0<\/strong><\/p>\n<p>Bar\u00e7a, as a private entity wholly owned by its fans, has a rather unique business model where it captures value\u00a0not by\u00a0maximizing returns to its shareholders but by\u00a0winning the championships its fans covet. Hence, Bar\u00e7a as a club and an entity, exists solely to provide entertainment to its fans and in order to do this it needs the resources to maintain a competitive style of play that allows it to edge the likes of Real Madrid, Manchester United and Bayern Munich in the pursuit of footballing supremacy.<\/p>\n<p><strong>The Operating Model<\/strong><\/p>\n<p>Bar\u00e7a successfully deploys its assets in the pursuit of value through the following channels:<\/p>\n<ul>\n<li>The club\u00a0uses its long history and success to create deep bonds with its fans and build its brand across the world. This brand loyalty in turn facilitates the consumption of related merchandise that makes use of Barcelona&#8217;s image and further promotes the club \u00a0to those who are not familiar with it.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/vitrina-1.v1311695239.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3483 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/vitrina-1.v1311695239-300x169.jpg\" alt=\"vitrina-1.v1311695239\" width=\"300\" height=\"169\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/vitrina-1.v1311695239-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/vitrina-1.v1311695239-600x338.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/vitrina-1.v1311695239.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>The club has a strong internal culture that aligns its style of play vertically from the youth teams to the senior squad. This facilitates the development of top talent &#8211; i.e. Messi, Puyol, Iniesta, Busquets, Xavi, Alba, Valdez, Pique, etc. &#8211; while at the same time giving the club cohesion and a particular play identity that is easily recognizable by fans. This, in conjunction with successful leveraging of the club&#8217;s history, constitutes the entity&#8217;s ethos and it also\u00a0provides the Bar\u00e7a\u00a0with a steady stream of top talent that it can either promote to its senior squad or sell to other teams for cash.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/La-Masia_RETOCAT.v1312211995.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3485 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/La-Masia_RETOCAT.v1312211995-300x169.jpg\" alt=\"La-Masia_RETOCAT.v1312211995\" width=\"300\" height=\"169\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/La-Masia_RETOCAT.v1312211995-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/La-Masia_RETOCAT.v1312211995-600x338.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/La-Masia_RETOCAT.v1312211995.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>Barcelona complements its home-grown talent with acquisitions of top talent from around the world. In the past three years, the club has signed both Neymar and Luis Suarez and these two players have combined with Messi to create the most lethal attacking trio in the history of the game. Before them, Barcelona bought stars like Kubala, Cruyff, Neeskens Maradona, Laudrup, Romario, Rivaldo and Ronaldinho; the result being that these acquisitions have not only led to on-pitch success but also expanded the reach of Barcelona&#8217;s brand by facilitating access to these players home markets.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barc3a7a-3-1-atletico-suarez-neymar-and-messi-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3489 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barc3a7a-3-1-atletico-suarez-neymar-and-messi-2015-300x200.jpg\" alt=\"barc3a7a-3-1-atletico-suarez-neymar-and-messi-2015\" width=\"300\" height=\"200\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barc3a7a-3-1-atletico-suarez-neymar-and-messi-2015-300x200.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barc3a7a-3-1-atletico-suarez-neymar-and-messi-2015-600x399.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barc3a7a-3-1-atletico-suarez-neymar-and-messi-2015.jpg 980w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>Barcelona exploits this brand loyalty and the allure of its mythology to secure favorable\u00a0marketing arrangements with leading firms as well as securing better economic terms from its broadcasters. This commercial arrangements provide the club with the cash it needs to fund its internal operations as well as to acquire\u00a0top players from other teams.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barcelona-to-sign-recording-breaking-qatar-airways-shirt-sponsorship-deal.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3495 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barcelona-to-sign-recording-breaking-qatar-airways-shirt-sponsorship-deal-300x154.jpg\" alt=\"barcelona-to-sign-recording-breaking-qatar-airways-shirt-sponsorship-deal\" width=\"300\" height=\"154\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barcelona-to-sign-recording-breaking-qatar-airways-shirt-sponsorship-deal-300x154.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barcelona-to-sign-recording-breaking-qatar-airways-shirt-sponsorship-deal-1024x525.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barcelona-to-sign-recording-breaking-qatar-airways-shirt-sponsorship-deal-600x308.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/barcelona-to-sign-recording-breaking-qatar-airways-shirt-sponsorship-deal.jpg 1560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>The club utilizes its training season as a promotional aid that expands the reach of the team to territories where it doesn&#8217;t normally play. Hence, the club utilizes its off season to schedule friendly matches in Asia and North America, receiving significant compensation per match played as well as furthering its marketing goals.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/2013-02-10_BARCELONA-GETAFE_01.v1360498956.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3515 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/2013-02-10_BARCELONA-GETAFE_01.v1360498956-300x169.jpg\" alt=\"2013-02-10_BARCELONA-GETAFE_01.v1360498956\" width=\"300\" height=\"169\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/2013-02-10_BARCELONA-GETAFE_01.v1360498956-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/2013-02-10_BARCELONA-GETAFE_01.v1360498956-600x338.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/2013-02-10_BARCELONA-GETAFE_01.v1360498956.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>How it All Comes Together<\/strong><\/p>\n<p>As mentioned above, Bar\u00e7a&#8217;s end goal is not to turn a profit\u00a0but to win tittles and this is the reason why it needs to maximize its revenues. The club&#8217;s success has been entirely reliant on its ability to leverage its assets (history, culture, players, brand and size) through its daily operations to derive the revenues it requires to fund itself\u00a0and acquire top talent from other clubs; this has led to spectacular results both on the field and off of it\u00a0resulting in revenues of over $700 million per year, a valuation north of $3 billion and winning 4 UEFA Champions Leagues, 7 Spanish Leagues, 3 King&#8217;s Cups, 6 Spanish Supercups, 3 European Supercups and 2 FIFA Club World Cups in the past 10 years.<\/p>\n<p style=\"text-align: center\"><em>The Sextuple<\/em><br \/>\n<a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/fcbarcelona_3_.v1312809372-2182655.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3537 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/fcbarcelona_3_.v1312809372-2182655-300x169.jpg\" alt=\"fcbarcelona_3_.v1312809372-2182655\" width=\"302\" height=\"170\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/fcbarcelona_3_.v1312809372-2182655-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/fcbarcelona_3_.v1312809372-2182655-600x338.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/fcbarcelona_3_.v1312809372-2182655.jpg 640w\" sizes=\"auto, (max-width: 302px) 100vw, 302px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><em>The Second Treble<\/em><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Barcelonas-players-celebrate-from-an-open-top-bus.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3475\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Barcelonas-players-celebrate-from-an-open-top-bus-300x200.jpg\" alt=\"Barcelonas-players-celebrate-from-an-open-top-bus\" width=\"300\" height=\"200\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Barcelonas-players-celebrate-from-an-open-top-bus-300x200.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Barcelonas-players-celebrate-from-an-open-top-bus-600x399.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Barcelonas-players-celebrate-from-an-open-top-bus.jpg 1023w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center\">\n<p>&nbsp;<\/p>\n<p><strong>Sources<\/strong><\/p>\n<ol>\n<li>http:\/\/www.footyheadlines.com\/2015\/06\/barcelona-to-sign-record-breaking-qatar-airways-shirt-sponsorship-deal.html<\/li>\n<li>http:\/\/barcacentral.com\/2015\/01\/12\/neymar-suarez-and-messi-too-much-for-atletico\/barca-3-1-atletico-suarez-neymar-and-messi-2015\/<\/li>\n<li>https:\/\/www.quora.com\/What-is-the-business-model-of-FC-Barcelona-and-how-does-it-work-What-about-other-famous-football-teams<\/li>\n<li>http:\/\/www.forbes.com\/sites\/kurtbadenhausen\/2014\/07\/29\/fc-barcelona-reports-record-revenue-topping-700-million\/<\/li>\n<li>http:\/\/www.forbes.com\/teams\/barcelona\/<\/li>\n<li>http:\/\/www.fcbarcelona.com\/club\/history<\/li>\n<li>https:\/\/en.wikipedia.org\/wiki\/FC_Barcelona<\/li>\n<li>http:\/\/www.fcbarcelona.com\/football\/first-team\/detail\/article\/barca-make-history-with-second-treble<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>This is how FC Barcelona leverages the assets it has to win it all <\/p>\n","protected":false},"author":1222,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","categories":[647,642,391,167],"class_list":["post-3564","hck-submission","type-hck-submission","status-publish","hentry","category-barcelona","category-soccer","category-spain","category-sports"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/the-tom-challenge-tom-winners-and-losers-assignment\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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