  {"id":34734,"date":"2018-11-13T18:23:24","date_gmt":"2018-11-13T23:23:24","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/citizen-by-day-scientist-by-night\/"},"modified":"2018-11-14T19:00:34","modified_gmt":"2018-11-15T00:00:34","slug":"citizen-by-day-scientist-by-night","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/citizen-by-day-scientist-by-night\/","title":{"rendered":"Citizen by Day, Scientist by Night?"},"content":{"rendered":"<p class=\"\" style=\"text-align: right;padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15\"><strong><span style=\"background-color: #e06666;color: white;font-size: 18pt\">Citizen by Day, Scientist by Night?<\/span><\/strong><\/p>\n<div style=\"color: black\">\n<blockquote>\n<h3 style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c14 c11 c16\">The scientific discovery process is being disrupted by an open online community, and they want your help. <\/span><\/h3>\n<h3 style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c6 c13\">Is this a fad, or the future?<\/span><\/h3>\n<\/blockquote>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c11\">This community is called <\/span><span class=\"c1\">Zooniverse.com and it is a nonprofit that was started in 2007 by the University of Oxford, Chicago\u2019s Adler Planetarium, the University of Minnesota, and the University of Portsmouth with a mission to \u201cproduce projects that use the efforts and ability of volunteers to help scientists and researchers deal with the flood of data that confronts them.\u201d The first Zooniverse project was \u201cGalaxy Zoo\u201d which recruited volunteers to identify the shapes of over a million galaxies from images from the Sloan Digital Sky Survey [1]. Within 24hr of launch, Galaxy Zoo received ~70,000 classifications per hour and more than 50 million in its first year. [2] After this success, 32 projects were added including other astronomy based projects like Planet Hunters, projects to classify other things including bugs, serengeti animals, ocean floor fish, and projects for transcribing historical documents such as the \u201cAnti-Slavery Manuscripts.\u201d There are now &gt;1.1 million volunteers globally. [2] Zooniverse is now run by the Citizen Science Alliance and is funded through federal and private foundation funding from the NSF, NASA, IMLS, NOAA, the Alfred P. Sloan Foundation, a Google Global Impact Award, Microsoft, STFC, the European Union, and the Leverhulme Trust.<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">Zooniverse.com lists 188 scientific publications from citizen science projects, with the names of top contributors listed as authors on many papers. Some have made significant impacts on the scientific community, notably including the discovery of Tabby\u2019s Star (KIC 8462852) which had an pattern of brightness dips suggesting it was surrounded by an unusually large orbiting object [3]. <span style=\"font-weight: 400\">Joe Cox, et al<\/span> investigated the extent of resource savings by Zooniverse and found that \u201cMost Zooniverse projects are broadly similar [..] cost savings, with an average across projects of approximately 34 full-time working years saved.\u201d [2]<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">Crowdsourcing scientific research participation is not without challenges, and the main challenges one faces when creating such a platform include: <\/span><\/p>\n<ul class=\"c5 lst-kix_op9rjz3aa9oe-0 start\">\n<li class=\"c2\"><span class=\"c1\">Training users quickly and making it easy to contribute<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Retaining active users<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Attracting users, researchers, and funding<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Facilitating effective project management<\/span><\/li>\n<\/ul>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">Zooniverse is addressing these challenges, but still has room for improvement. There\u2019s now a smartphone app, which works well for image classification, but could be improved for audio classification as it was found that a \u201cdiscrepancy in performance among projects might be related to the nature of the subjects that volunteers are asked to classify ([..] both Whale FM and Bat Detective involve the use of audio clips). Those citizen science projects that involve visual tasks might be more likely to succeed compared with those that use other sensory inputs.\u201d [2] <\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">To improve active user retention, it is important to identify potential highly active users and recognize what motivates them. <span style=\"font-weight: 400\">Corey Jackson, et al<\/span> found a small number of newcomers are highly active users and often especially active in discussion boards debating classifications and discussing research, even early on, remarking \u201ctop performers in peer production communities are born, not made.\u201d [4] Galaxy Zoo user motivation from interviews have been classified into 12 categories [5]:<\/span><\/p>\n<table class=\"c12\">\n<tbody>\n<tr class=\"c17\">\n<td class=\"c8\" colspan=\"1\" rowspan=\"1\">\n<ul class=\"c5 lst-kix_iknylyu4jbdx-0 start\">\n<li class=\"c2\"><span class=\"c1\">Interacting with other people<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Contributing to scientific research<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Amazement about the vastness of the universe<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Interest in the Galaxy Zoo project<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Interest in the field of astronomy<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Interest in science in general.<\/span><\/li>\n<\/ul>\n<\/td>\n<td class=\"c18\" colspan=\"1\" rowspan=\"1\">\n<ul class=\"c5 lst-kix_iknylyu4jbdx-0\">\n<li class=\"c2\"><span class=\"c1\">Learning about galaxies<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Making discoveries<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Teaching other people<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Looking at pleasing images<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Fun<\/span><\/li>\n<li class=\"c2\"><span class=\"c1\">Helping<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">These motivations are promoted through the Zooniverse blog which highlights discoveries and contributions that are made. Other forms of promotion include the BBC show The Night Sky, hosted by the Zooniverse founder, Dr. Chris Lintott.<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">New tools have made it easier to create new projects in Zooniverse, and there are new project guidelines which teach new teams about the commitment they need to make to spending time with heavy users on the forums and how to build an effective contributor community.<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">Zooniverse should now focus on improving retention and impact. They can organize local meetups and coordinate mentorship between active users and new users who could become active. Gamification can improve retention by giving badges for contribution milestones, persistence, community mentorship, and more. To improve impact in the long run, Zooniverse should expand the involvement of citizens in research beyond data processing to include the whole discovery pipeline of hypothesis generation, data collection, data processing, and data analysis. Zooniverse is already experimenting with not only using human data to train algorithms, but also use ML to prioritize difficult images for analysis, and they could open the ML design to their users to experiment with as well. [6]<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">Do you agree with these recommendations? As Zooniverse expands, do you think paying users for their time will dampen the intrinsic drive of new users who are seeking a primarily altruistic outlet, or reduce the quality of data labeling?<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">(799 words)<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">[1] \u201cExploring the Zooniverse\u201d Michael Banks, Physics World Oct. 2013<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">[2] \u201cDefining and Measuring Success in Online Citizen Science: A Case Study of Zooniverse Projects\u201d Joe Cox, et al. Computing in Science &amp; Engineering 17, 28 (2015)<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">[3] \u201cPlanet Hunters IX. KIC 8462852 \u2013 where&#8217;s the flux?\u201d T. S. Boyajian, et al. Monthly Notices of the Royal Astronomical Society, Volume 457, Issue 4, 21 April 2016, Pages 3988\u20134004<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">[4] \u201cWhich Way Did They Go? Newcomer Movement through the Zooniverse\u201d Corey Brian Jackson, CSCW &#8217;16, FEBRUARY 27\u2013MARCH 2, 2016<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">[5] \u201cAn Exploratory Factor Analysis of Motivations for Participating in Zooniverse, a Collection of Virtual Citizen Science Projects.\u201d Jason Reed, et al. 2013 46th Hawaii International Conference on System Sciences<\/span><\/p>\n<p style=\"padding-top: 0pt;padding-bottom: 0pt;line-height: 1.15;text-align: left\"><span class=\"c1\">[6] \u201cOptimizing the Human-Machine Partnership with Zooniverse\u201d Lucy Fortson, et al. Collective Intelligence 2018<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The scientific discovery process is being disrupted by an open online community, and they want your help.<br \/>\nIs this a fad, or the future?<\/p>\n","protected":false},"author":11353,"featured_media":34735,"comment_status":"open","ping_status":"closed","template":"","categories":[74,4239,1928],"class_list":["post-34734","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-crowd-sourcing","category-open-innovation","category-science","hck-taxonomy-organization-zooniverse","hck-taxonomy-industry-education","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/rc-tom-challenge-2018\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citizen by Day, Scientist by Night? - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/citizen-by-day-scientist-by-night\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citizen by Day, Scientist by Night? - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"The scientific discovery process is being disrupted by an open online community, and they want your help. 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