  {"id":34395,"date":"2018-11-13T18:15:46","date_gmt":"2018-11-13T23:15:46","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/the-green-revolution\/"},"modified":"2018-11-13T18:15:46","modified_gmt":"2018-11-13T23:15:46","slug":"the-green-robot-revolution","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/","title":{"rendered":"The (Green) Robot Revolution"},"content":{"rendered":"<p><span style=\"color: #000000\"><strong> Hello, World<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><em>&#8220;Fire gave us power. Farming made us hungry. Science made us deadly.&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #000000\">&#8211; Yuval Noah Harari, Author of <em>Sapiens<\/em> and <em>Homo Deus<\/em><\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0The often esoteric, increasingly prevalent topic of machine learning has dominated headlines for companies like Facebook, Netflix and Tesla. But seldom do the implications of artificial intelligence overlap with old-fashioned industries like agriculture, dominated by manufacturing stalwarts like John Deere, best known for its iconic green tractors. And yet with the population of our planet expected to surpass 9 billion people by 2050, generating a 70% required increase in caloric output<a style=\"color: #000000\" href=\"#_edn1\" name=\"_ednref1\">[i]<\/a>, perhaps there&#8217;s been no better time to step back and do just that.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0Why does this technology represent the most drastic step function shift in the ten thousand years since the establishment of the agricultural economy? In addition to the increased number of mouths to feed, &#8220;climate change disrupts growing seasons, turns arable land into deserts and floods once-fertile deltas with seawater&#8221;.<a style=\"color: #000000\" href=\"#_edn2\" name=\"_ednref2\">[ii]<\/a> The resulting increase in variability of conditions manifests in even lower yields and profits in an already notoriously low-margin industry. There are\u00a0&#8220;2 million farms in the continental U.S. and the decisions their proprietors make impact the entire food supply chain&#8221;.<a style=\"color: #000000\" href=\"#_edn3\" name=\"_ednref3\">[iii]<\/a>\u00a0As of today &#8220;almost 35% of the food produced is wasted between production and consumption&#8221;.<a style=\"color: #000000\" href=\"#_edn4\" name=\"_ednref4\">[iv]<\/a> In the near-term, the farming industry is looking towards artificial intelligence to &#8220;optimize their land and their operation by being able to make decisions in real time based on in-field conditions&#8221;.<a style=\"color: #000000\" href=\"#_edn5\" name=\"_ednref5\">[v]<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\"><strong>Agricultural Intelligence<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">\u201c<em>There\u2019s not a whole lot of additional land to bring into production, so we need to do more with less. Seventy percent of it is going to come from technology.<\/em>\u201d<\/span><\/p>\n<p><span style=\"color: #000000\">&#8211; Alex Purdy, Director of John Deere Labs<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0After 180 years of providing traditional farming equipment, last year John Deere took the leap into Silicon Valley with its $300m acquisition of\u00a0Blue River Technology, a startup with &#8220;computer vision and machine learning technology that can identify weeds,\u00a0making it possible to spray herbicides only where they\u2019re needed, reducing chemical use by about 95%&#8221;.<a style=\"color: #000000\" href=\"#_edn6\" name=\"_ednref6\">[vi]<\/a> The result is improved yield, decreased labor cost and healthier produce. The key technology is called see and spray<a style=\"color: #000000\" href=\"#_edn7\" name=\"_ednref7\">[vii]<\/a>, which uses a system of cameras atop spraying equipment, in conjunction with intelligent software that uses deep learning to identify different types of plants: if it recognizes a weed, the robot sprays it with pesticide and if it recognizes a crop, it nourishes it with fertilizer. Furthermore, all parameters can be toggled by farmers enabling a degree of flexibility for various scenarios.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0Ultimately this is just the first step in what is likely a multi-decade evolution for Illinois-based John Deere, as the development of more advanced but manually-operated machinery will generate diminishing returns. The product development cycle will rebalance, shifting towards computer science in conjunction with mechanical engineering. Deere plans to leave the 60-person Blue River team in San Francisco, to continue its rapid expansion and grow its innovation pipeline. But to provide a fully integrated solutions, the two teams cannot operate in isolation. Given access to talent, culture differences and market optics, the siloed approach right now is logical. Eventually, however, management must decide if it wants remain an industrial manufacturer or grow into a technology-enabled robotics company.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\"><strong>Green Is Good\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">\u201c<em>Farming is on the cusp of a major change.<\/em> <em>The industry will be transformed by data science and artificial intelligence.<\/em>\u201d<\/span><\/p>\n<p><span style=\"color: #000000\">&#8211; Gayle Sheppard, Vice President of Intel AI<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0The combination of robust training sets, sharpened algorithms and connected hardware will result in an increasingly smart farm, trading labor for data. And this will manifest throughout the entire supply chain.\u00a0For instance,\u00a0Blue River is also developing a robot for \u201cprecision lettuce thinning and a drone imaging system that collects data from fields&#8221;.<a style=\"color: #000000\" href=\"#_edn8\" name=\"_ednref8\">[viii]<\/a> Over the next decade, artificial intelligence startups, equipment manufacturers and agricultural producers will have to collaborate to locate inefficiencies in the farming process and use technology to boost productivity. There will likely be a wave of consolidation and vertical integration across the industries, leading to more\u00a0streamlined operations.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0So what does farming look like in 2050? Broadly speaking, digital imaging and machine learning can be utilized &#8220;in every other step of farming: tilling soil, planting seeds in the optimal locations, spraying fertilizer or nutrients and harvesting&#8221;.<a style=\"color: #000000\" href=\"#_edn9\" name=\"_ednref9\">[ix]<\/a> The concept of fully-automated agriculture is not out of the question. The benefits are clear: higher yields, lower costs and no empty stomachs. But what does this imply for the millions of people currently employed by farming? What happens to\u00a01.5 billion hectares currently used for crop production<a style=\"color: #000000\" href=\"#_edn10\" name=\"_ednref10\">[x]<\/a>\u00a0as vertical greenhouses pop up outside major cities? Perhaps most importantly, is farming really the future&#8230; or will another revolution shift the way we feed ourselves?<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"color: #000000\">(Word Count: 780)\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref1\" name=\"_edn1\">[i]<\/a> Office of the Director, Agricultural Development Economics Division, \u201c<a style=\"color: #000000\" href=\"http:\/\/www.fao.org\/fileadmin\/templates\/wsfs\/docs\/Issues_papers\/HLEF2050_Global_Agriculture.pdf\">How to Feed the World in 2050<\/a>\u201d, <em>Food and Agriculture Organization of the United Nations <\/em>(October 2009), 2.<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref2\" name=\"_edn2\">[ii]<\/a> \u201c<a style=\"color: #000000\" href=\"https:\/\/www.intel.com\/content\/www\/us\/en\/big-data\/article\/agriculture-harvests-big-data.html\">The Future of AI in Agriculture<\/a>\u201d, <em>Intel AI<\/em><\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref3\" name=\"_edn3\">[iii]<\/a> Kyle Wiggers, \u201c<a style=\"color: #000000\" href=\"https:\/\/venturebeat.com\/2018\/09\/24\/ibms-new-ai-platform-for-agriculture-predicts-crop-prices-combats-pests-and-more\/\">IBM\u2019s Watson Agriculture Platform Predicts Crop Prices, Combats Pests, and More<\/a>\u201d, <em>Venture Beat <\/em>(September 2018).<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref4\" name=\"_edn4\">[iv]<\/a> \u201cIIoT in Agriculture\u201d, <em>Frost &amp; Sullivan <\/em>(December 2017), 15.<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref5\" name=\"_edn5\">[v]<\/a> Errol Barnett, \u201c<a style=\"color: #000000\" href=\"https:\/\/www.cbsnews.com\/news\/artificial-intelligence-could-revolutionize-farming-industry\/\">Farmers Look to Artificial Intelligence as Workforce Declines<\/a>\u201d, <em>CBS News<\/em>, (April 2018).<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref6\" name=\"_edn6\">[vi]<\/a> Adele Peters, \u201c<a style=\"color: #000000\" href=\"https:\/\/www.fastcompany.com\/40464024\/how-john-deeres-new-ai-lab-is-designing-farm-equipment-for-more-sustainable-future\">How John Deere\u2019s New AI Lab Is Designing Farm Equipment For A More Sustainable Future<\/a>\u201d, <em>Fast Company<\/em> (September 2017).<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref7\" name=\"_edn7\">[vii]<\/a> James Vincent, \u201c<a style=\"color: #000000\" href=\"https:\/\/www.theverge.com\/2017\/9\/7\/16267962\/automated-farming-john-deere-buys-blue-river-technology\">John Deere is Buying an AI Startup to Help Teach its Tractors How to Farm<\/a>\u201d, <em>The Verge<\/em> (September 2017).<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref8\" name=\"_edn8\">[viii]<\/a> Michael Lev-Ram, \u201c<a style=\"color: #000000\" href=\"http:\/\/fortune.com\/2017\/09\/06\/john-deere-blue-river-acquisition\/\">John Deere Is Paying $305 Million for This Silicon Valley Company<\/a>\u201d, <em>Fortune<\/em> (September 2017).<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref9\" name=\"_edn9\">[ix]<\/a> Adele Peters, \u201c<a style=\"color: #000000\" href=\"https:\/\/www.fastcompany.com\/40464024\/how-john-deeres-new-ai-lab-is-designing-farm-equipment-for-more-sustainable-future\">How John Deere\u2019s New AI Lab Is Designing Farm Equipment For A More Sustainable Future<\/a>\u201d, <em>Fast Company<\/em> (September 2017).<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#_ednref10\" name=\"_edn10\">[x]<\/a> Rajender Thusu, \u201cSensors in Agriculture \u2013 Smart to Intelligent\u201d, <em>Frost &amp; Sullivan <\/em>(April 2018).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Deere Leaps Into Silicon Valley to Feed the World.<\/p>\n","protected":false},"author":11917,"featured_media":34396,"comment_status":"open","ping_status":"closed","template":"","categories":[1911,346],"class_list":["post-34395","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-agriculture-technology","category-machine-learning","hck-taxonomy-organization-john-deere","hck-taxonomy-industry-agriculture-and-agribusiness","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/rc-tom-challenge-2018\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The (Green) Robot Revolution - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The (Green) Robot Revolution - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"John Deere Leaps Into Silicon Valley to Feed the World.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Technology and Operations Management\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/John-Deere.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/\",\"name\":\"The (Green) Robot Revolution - Technology and Operations Management\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/11\\\/John-Deere.png\",\"datePublished\":\"2018-11-13T23:15:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/11\\\/John-Deere.png\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/11\\\/John-Deere.png\",\"width\":500,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/the-green-robot-revolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The (Green) Robot Revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/\",\"name\":\"Technology and Operations Management\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"性视界Action\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The (Green) Robot Revolution - Technology and Operations Management","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/","og_locale":"en_US","og_type":"article","og_title":"The (Green) Robot Revolution - Technology and Operations Management","og_description":"John Deere Leaps Into Silicon Valley to Feed the World.","og_url":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/","og_site_name":"Technology and Operations Management","og_image":[{"width":500,"height":200,"url":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/John-Deere.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/","url":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/","name":"The (Green) Robot Revolution - Technology and Operations Management","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/John-Deere.png","datePublished":"2018-11-13T23:15:46+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/John-Deere.png","contentUrl":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/John-Deere.png","width":500,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-green-robot-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-rctom\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/"},{"@type":"ListItem","position":3,"name":"The (Green) Robot Revolution"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/#website","url":"https:\/\/d3.harvard.edu\/platform-rctom\/","name":"Technology and Operations Management","description":"MBA Student Perspectives","potentialAction":[{"@type":"性视界Action","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-rctom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission\/34395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/users\/11917"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/comments?post=34395"}],"version-history":[{"count":0,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission\/34395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/media\/34396"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/media?parent=34395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/categories?post=34395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}