  {"id":33927,"date":"2018-11-13T17:50:56","date_gmt":"2018-11-13T22:50:56","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/pizza-robots-how-zumes-machine-learning-technology-today-will-change-meal-consumption-and-the-food-supply-chain-of-the-future\/"},"modified":"2018-11-13T17:50:56","modified_gmt":"2018-11-13T22:50:56","slug":"%f0%9f%8d%95-pizza-%f0%9f%a4%96-robots-how-zume-will-change-future-meal-consumption-and-the-food-supply-chain","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/%f0%9f%8d%95-pizza-%f0%9f%a4%96-robots-how-zume-will-change-future-meal-consumption-and-the-food-supply-chain\/","title":{"rendered":"&#x1f355; Pizza &amp; &#x1f916; Robots: How Zume will change future meal consumption and the food supply chain"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Imagine a world in which you finally step out of back-to-back meetings at 1PM &#8212; your stomach is loudly grumbling &#8212; and immediately as your mind locks in on \u201cshrimp tacos\u201d&#8230; \u00a0a delivery rolls up with freshly-made shrimp tacos awaiting your arrival. In fact, the truck had anticipated your order last week, and had already loaded up shrimp, salsa, and tortilla ingredients earlier in the day. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Today\u2019s world is not there yet, but the growing importance of machine learning will play an important role in food consumption, with delivery robots and trucks anticipating when, where, and what you want to eat. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In Mountain View, <a href=\"https:\/\/zumepizza.com\/\">Zume Pizza<\/a> uses robots, humans, and machine learning to get you fresher, delicious pizza more quickly. Humans and robots work together to shape pizza dough and add toppings before they are put into a delivery truck, with pizzas cooked en-route to finish baking right before arriving at its destination. [<a href=\"http:\/\/fortune.com\/2016\/09\/29\/this-robot-made-pizza-is-baked-in-the-van-on-the-way-to-your-front-door\/\">1<\/a>]<\/span><\/p>\n<figure id=\"attachment_33796\" aria-describedby=\"caption-attachment-33796\" style=\"width: 883px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/techcrunchpic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33796\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/techcrunchpic-1024x410.jpg\" alt=\"\" width=\"883\" height=\"353\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/techcrunchpic-1024x410.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/techcrunchpic-300x120.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/techcrunchpic-768x308.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/techcrunchpic-600x240.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/techcrunchpic.jpg 1650w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/a><figcaption id=\"caption-attachment-33796\" class=\"wp-caption-text\"><em>This diagram outlines traditional pizza delivery versus Zume\u2019s innovative model [Source: <a href=\"https:\/\/techcrunch.com\/2017\/06\/28\/zume-pizza-adds-extra-automation-as-it-rolls-out-to-new-cities\/\">TechCrunch<\/a>]<\/em><\/figcaption><\/figure>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" title=\"Zume delivers made-to-order pizza with robots\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uFSdxwRVh8A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<em>[Video Source: TechCrunch] <\/em><\/p>\n<h2><span style=\"color: #bd0606\"><strong>Delivering what you want to eat&#8230;before you know you\u2019re even hungry<\/strong><\/span><\/h2>\n<h3><b>Re-routing in real-time ensures that your hot pizza stays hot: <\/b><\/h3>\n<p><span style=\"font-weight: 400\">Zume\u2019s <\/span><span style=\"font-weight: 400\">Baked On The Way&#x2122; Food Delivery Vehicles identifies the<\/span><span style=\"font-weight: 400\"> optimal delivery route while its pizzas bake en-route to the consumer [<a href=\"https:\/\/www.webwire.com\/ViewPressRel.asp?aId=210316\">2<\/a>],[<a href=\"https:\/\/www.webwire.com\/ViewPressRel.asp?aId=223197\">3<\/a>]. The machine algorithm responds to changes by re-routing or turning on-and-off the 56 ovens in each truck &#8212; this capability to <strong>flexibly integrate signals (e.g., traffic, historical data, future ordering patterns, weather, delivery truck GPS) is fundamental in automation of lightning-fast speed.<\/strong> Many delivery companies today rely on similar intelligence; for example, UberEats optimizes by calculating meal arrival based on predicted ETAs, historical data, and various real-time signals at the restaurant, and leverages spatio-temporal forecasting models to predict shortages in driver availability to incentivize drivers to log in during specific times. [<a href=\"https:\/\/eng.uber.com\/scaling-michelangelo\/\">4<\/a>] <\/span><\/p>\n<h3><b>Predicting demand unlocks personalization at scale: <\/b><\/h3>\n<p>More data points on time, place, and type of consumption translates to smarter demand planning for hungry consumers. Unlocking the ability to predict creates opportunity to<strong> (a) pre-make food that you will want to purchase<\/strong>, and <strong>(b) position trucks in the right area to further minimize delivery time<\/strong>. For Zume, people tend to order pizza on the weekday around the same time and have it delivered to the same location; its algorithms further predicts density of orders in an area using weather, \u201czeitgeisty events like a Game of Thrones premiere\u201d, and more. [<a href=\"https:\/\/www.fastcompany.com\/40511861\/these-two-silicon-valley-pizza-places-show-the-challenges-posed-by-automation-and-inequality\">5<\/a>] Based on those factors, delivery trucks are loaded with pizzas that the algorithm thinks customers will want, and send them in that area in anticipation of future demand.<\/p>\n<h3><b>Forward deploying food inventory reduces supply chain waste:<\/b><\/h3>\n<p>Zume\u2019s intelligence has additional effects on reducing ingredient inventory costs &#8212; the ability to better predict consumer eating patterns helps to stock the right number of ingredients, resulting in fresher food with lower cost and less spoilage risk. With this improved predictability, fresher food can become more accessible and less expensive over time.<\/p>\n<h3><b>Robots evolving to make more complex meals: <\/b><\/h3>\n<p>Expanding assortment is a gateway for many food possibilities, with CEO Alex Garden floating \u201ccoffee, steamed buns and frozen yogurt as potential ideas\u201d &#8212; pizza was just the prototype [<a href=\"https:\/\/techcrunch.com\/2018\/04\/25\/zume-looks-to-life-beyond-pizza\/\">6<\/a>]. In the future, robots can become smarter to take on more complex actions at a quicker pace. Zume has partnered with Welbilt to build version 2.0 for Zume\u2019s trucks, with hyper-efficient, custom-built appliances to <strong>service a broader assortment of food.<\/strong> [<a href=\"https:\/\/www.webwire.com\/ViewPressRel.asp?aId=223197\">3<\/a>] It is critical for \u201cthe \u00a0integrated robots [to have] the ability to operate in dynamic, unpredictable environment\u201d to better anticipate growing needs. [<a href=\"https:\/\/cds-frost-com.prd2.ezproxy-prod.hbs.edu\/p\/71319\/#!\/ppt\/c?id=D77F-00-1D-00-00\">7<\/a>]<\/p>\n<figure id=\"attachment_33911\" aria-describedby=\"caption-attachment-33911\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/pizzapic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-33911\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/pizzapic-1024x693.jpg\" alt=\"\" width=\"640\" height=\"433\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/pizzapic-1024x693.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/pizzapic-300x203.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/pizzapic-768x520.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/pizzapic-600x406.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-33911\" class=\"wp-caption-text\"><em>A robot places pizza into an automated oven that will go on a delivery truck (<a href=\"https:\/\/www.mercurynews.com\/2016\/09\/29\/zume-pizza-startup-robots\/\">Source: Patrick Tehan\/Bay Area News Group<\/a>)<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #bd0606\"><strong>What\u2019s next to help hungry consumers?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Zume has many challenging topics to consider, ranging from internal hiring to food safety to product investments. Some key steps to consider are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Capital investments: <\/b><span style=\"font-weight: 400\">Due to capital intensiveness of the business, Zume should further evaluate how they want to efficiently allocate spend &#8212; there is a long-term tradeoff between investing in expanding density and geographic scope of current trucks versus investing in expansive technologies beyond the existing pizza prototype. [<a href=\"https:\/\/www.economist.com\/business\/2016\/11\/26\/technology-firms-may-struggle-to-disrupt-the-food-business\">8<\/a>],[<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-06-24\/inside-silicon-valley-s-robot-pizzeria\">9<\/a>]<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Organizational design:<\/b><span style=\"font-weight: 400\"> As Zume continues to hire, leaders should evaluate whether current reporting lines paint a clear picture on internal priorities (e.g., data science report to CEO signals fundamental importance of analytics whereas having food safety report to CEO stresses a different priority).<\/span><\/li>\n<li><b>Integrating consumer preference data:<\/b><span style=\"font-weight: 400\"> In expanding outside pizza, Zume should dig into how to best understanding consumer intent without wide range of behavioral data and eating patterns.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">As we think about evolving food technology, there are several key open questions we anticipate Zume and similar businesses to face: What are the biggest risks &#8212; is it in the technical build (e.g., building the predictive model or dataset itself), organizational design, or food and safety? Do you believe that machine learning may displace human activities in food production, and distribution? <\/span><\/p>\n<p>(Word Count: 798)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sources<\/strong><\/p>\n<p><span style=\"font-weight: 400\">[1] Entis, Laura; Baran, Jonathan. &#8220;This Robot-Made Pizza Is Baked in the Van on the Way to Your Door&#8221;.<\/span> <span style=\"font-weight: 400\">Fortune, September 29, 2016. <\/span><a href=\"http:\/\/fortune.com\/2016\/09\/29\/this-robot-made-pizza-is-baked-in-the-van-on-the-way-to-your-front-door\/\"><span style=\"font-weight: 400\">http:\/\/fortune.com\/2016\/09\/29\/this-robot-made-pizza-is-baked-in-the-van-on-the-way-to-your-front-door\/<\/span><\/a><span style=\"font-weight: 400\">, accessed November 11, 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400\">[2] \u201cZume Pizza Unveils the Doughbot to Perfect the Art of Pizza Crust Creation\u201c, Press Release. June 28, 2017. <\/span><a href=\"https:\/\/www.webwire.com\/ViewPressRel.asp?aId=210316\"><span style=\"font-weight: 400\">https:\/\/www.webwire.com\/ViewPressRel.asp?aId=210316<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">[3] \u201cZume Pizza Expands Bake On The Way&#x2122;, Forms Zume Inc &amp; Partners with Welbilt to Go Beyond Pizza, Introducing Next Generation Food Delivery Vehicles\u201d, Press Release. April 25, 2018. <\/span><a href=\"https:\/\/www.webwire.com\/ViewPressRel.asp?aId=223197\"><span style=\"font-weight: 400\">https:\/\/www.webwire.com\/ViewPressRel.asp?aId=223197<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">[4] Hermann, Jeremy; Del Balso, Mike. Uber Engineering. \u201cScaling Machine Learning at Uber with Michelangelo\u201d. November 2, 2018. <\/span><a href=\"https:\/\/eng.uber.com\/scaling-michelangelo\/\"><span style=\"font-weight: 400\">https:\/\/eng.uber.com\/scaling-michelangelo\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">[5] Stolzoff, Simone. \u201cThese Two Silicon Valley Pizza Places Show The Challenges Posed By Automation And Inequality\u201c. FastCompany, February 2, 2018. <\/span><a href=\"https:\/\/www.fastcompany.com\/40511861\/these-two-silicon-valley-pizza-places-show-the-challenges-posed-by-automation-and-inequality\"><span style=\"font-weight: 400\">https:\/\/www.fastcompany.com\/40511861\/these-two-silicon-valley-pizza-places-show-the-challenges-posed-by-automation-and-inequality<\/span><\/a><span style=\"font-weight: 400\">, accessed November 10, 2018<\/span><\/p>\n<p><span style=\"font-weight: 400\">[6] Heater, Brian. \u201cZume looks to life beyond pizza\u201d, TechCrunch. April 25, 2018. <\/span><a href=\"https:\/\/techcrunch.com\/2018\/04\/25\/zume-looks-to-life-beyond-pizza\/\"><span style=\"font-weight: 400\">https:\/\/techcrunch.com\/2018\/04\/25\/zume-looks-to-life-beyond-pizza\/<\/span><\/a><span style=\"font-weight: 400\"> , accessed November 10, 2018<\/span><\/p>\n<p><span style=\"font-weight: 400\">[7] Frost &amp; Sullivan.<\/span> <span style=\"font-weight: 400\">\u00a0\u201cTechnology Growth Opportunity Series&#8211;Collaborative Robots.\u201d September 29, 2017<\/span><\/p>\n<p><a href=\"https:\/\/cds-frost-com.prd2.ezproxy-prod.hbs.edu\/p\/71319\/#!\/ppt\/c?id=D77F-00-1D-00-00\"><span style=\"font-weight: 400\">https:\/\/cds-frost-com.prd2.ezproxy-prod.hbs.edu\/p\/71319\/#!\/ppt\/c?id=D77F-00-1D-00-00<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">[8] The Economist. \u201cTechnology firms may struggle to disrupt the food business\u201d. November 26, 2016. <\/span><a href=\"https:\/\/www.economist.com\/business\/2016\/11\/26\/technology-firms-may-struggle-to-disrupt-the-food-business\"><span style=\"font-weight: 400\">https:\/\/www.economist.com\/business\/2016\/11\/26\/technology-firms-may-struggle-to-disrupt-the-food-business<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">[9] Zaleski, Olivia. \u201cInside Silicon Valley\u2019s Robot Pizzeria\u201d, Bloomberg. June 24, 2016. <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-06-24\/inside-silicon-valley-s-robot-pizzeria\"><span style=\"font-weight: 400\">https:\/\/www.bloomberg.com\/news\/articles\/2016-06-24\/inside-silicon-valley-s-robot-pizzeria<\/span><\/a><span style=\"font-weight: 400\">, accessed November 9, 2018<\/span><\/p>\n<p><span style=\"font-weight: 400\">[10] Mannes, John. \u201cZume Pizza Adds Extra Automation as it Rolls Out to New Cities.\u201d Techcrunch, June 28 2017.<\/span><a href=\"https:\/\/techcrunch.com\/2017\/06\/28\/zume-pizza-adds-extra-automation-as-it-rolls-out-to-new-cities\/\"><span style=\"font-weight: 400\"> https:\/\/techcrunch.com\/2017\/06\/28\/zume-pizza-adds-extra-automation-as-it-rolls-out-to-new-cities\/<\/span><\/a><span style=\"font-weight: 400\">, accessed November 11, 2018<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A robot throws on your last mushroom and pepperoni toppings before whisking your pizza into an oven in a delivery truck &#8212; after some driving, the oven senses when your pizza is done, and cuts your pizza into perfect slices&#8230; right as it rolls up to your front door. Let\u2019s dive into how machine learning is evolving food tech to unlock cheaper meals, faster deliveries, and personalization at scale. <\/p>\n","protected":false},"author":11595,"featured_media":34058,"comment_status":"open","ping_status":"closed","template":"","categories":[4922,346,2677],"class_list":["post-33927","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-food-technology","category-machine-learning","category-predictive-analytics","hck-taxonomy-organization-zume-pizza","hck-taxonomy-industry-technology","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/rc-tom-challenge-2018\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#x1f355; Pizza &amp; &#x1f916; Robots: How Zume will change future meal consumption and the food supply chain - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/\ud83c\udf55-pizza-\ud83e\udd16-robots-how-zume-will-change-future-meal-consumption-and-the-food-supply-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#x1f355; Pizza &amp; &#x1f916; Robots: How Zume will change future meal consumption and the food supply chain - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"A robot throws on your last mushroom and pepperoni toppings before whisking your pizza into an oven in a delivery truck -- after some driving, the oven senses when your pizza is done, and cuts your pizza into perfect slices... right as it rolls up to your front door. 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