{"id":30508,"date":"2018-11-13T14:01:02","date_gmt":"2018-11-13T19:01:02","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/how-stryker-is-making-a-splash-in-additive-manufacturing\/"},"modified":"2018-11-13T14:01:02","modified_gmt":"2018-11-13T19:01:02","slug":"how-stryker-hopes-to-win-with-additive-manufacturing","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/how-stryker-hopes-to-win-with-additive-manufacturing\/","title":{"rendered":"How Stryker Hopes to Win with Additive Manufacturing"},"content":{"rendered":"

Stryker, one of the largest medical technology companies in the world, has been at the forefront of medical device innovation during its 80-year history. However, additive manufacturing, or 3D printing, is expected to transform the industry over the next decade. In response to this trend, Stryker, one of the largest medical technology companies in the world, announced in March 2016 it would invest $400 million to develop an additive manufacturing facility in Cook, Ireland [1]<\/span>. While the investment was a strong indication of Stryker\u2019s commitment to the new technology, the company will now have to show surgeons and the broader healthcare community that this and its other investments in additive manufacturing will result in useful, sustainable product innovation. <\/span><\/p>\n

Using additive manufacturing to develop implants and other medical devices can have numerous benefits. Like for most manufacturing industries, additive manufacturing in medical devices results in faster prototyping. However, there are additional benefits that are unique to the medical device industry. 3D-printed implants can more closely mimic natural bone and be made with complex porous designs that fuse more easily with other bone structures. Patient-matched 3D-printed devices can also be customized to a patient\u2019s specific anatomy, a key contributor to the growing the field of personalized medicine. Scientists are also exploring the possibility of using 3D printing to develop living organs such as hearts and livers [2]<\/span>. \u00a0<\/span><\/p>\n

Stryker has been researching additive manufacturing since 2001, but only recently has the company commercialized products [3]<\/span>. The research has resulted in AMagine, Stryker\u2019s proprietary approach to implant creation using additive manufacturing. Recent product launches have included 3D-printed baseplates and patellas in their Triathlon knee replacement product and the 3D-printed Tritanium TL Curved Posterior Lumbar Cage, a hollow-bodied spinal implant that received FDA approval in March 2018 (see figure 1) [4]<\/span>. While the company has gained some traction so far, it recently made several investments to accelerate their 3D printing technology. First, using the additive manufacturing facility in Cook, the company hopes to create a center of excellence to aggregate its 3D printing technology; according to Stryker\u2019s CEO Kevin Lobo, its previous technology was dispersed in several locations [5]<\/span>. In order to further advance its additive manufacturing product development, Stryker announced a partnership with GE Additive in June 2017 in which GE will provide new 3-D printing machines, materials and services for Stryker [6]<\/span>. Finally, in August 2018, Stryker acquired K2M, a leader in 3D-printed spine implants, for $1.4 billion [7]<\/span>. <\/span><\/p>\n

Despite these investments in additive manufacturing, Stryker faces significant competition from others in the space. For instance, Medtronic, a large medical device company, launched a new titanium 3D printed platform for spinal implants in May 2018 [8]<\/span>, and DePuy Synthes, a subsidiary of Johnson and Johnson, launched Titanium 3D-printed implants for use in facial reconstruction in 2017 [9]<\/span>. In order to differentiate versus competitors in the market, Stryker must 1) acquire startups developing new technology in the additive manufacturing medical space, and 2) move towards on-demand implant production through generative design technology. <\/span><\/p>\n

One startup, Osseus Fusion Systems, founded in 2012, received FDA approval for its family of 3D printed spinal implant devices in September 2018. Their Aries titanium implants are some of the most porous on the market, allowing for better fusion to other bone structures [10]<\/span>. Another, Camber Spine, founded in 2010, launched a series of 3D-printed spinal implants after receiving FDA approval in 2017 [11]<\/span>. Either of these companies is a promising acquisition candidate to expand Stryker\u2019s spine portfolio and development of 3D-printed products. <\/span><\/p>\n

Stryker must also capitalize on generative design, the next wave for additive manufacturing where machine learning can be used to generate products based on required solutions rather than prescriptive specifications [12]<\/span>. For Stryker, this means having surgeons indicate what functions an implant needs to fulfill and then filling that order with a 3D-printed implant. To build this capability into its 3D-printing production process, Stryker must invest in software technology that can be used by surgeons to produce 3D-printed objects. This will also require the company to deepen relationships with surgeons to develop an iterative product feedback loop.<\/span><\/p>\n

Stryker has made significant progress developing innovative medical implants by using additive manufacturing technology. However, surgeons, Stryker\u2019s primary customers, will have to change behavior in response to these developments. Specifically, additive manufacturing will result in the development of more products via faster prototyping and move the hospital closer to becoming a manufacturing facility, such as at the Mayo Clinic where doctors work with engineers to print devices [13]<\/span>. How will Stryker position itself among the surgical community to promote their new additive manufacturing processes and products and ultimately drive uptake? <\/span><\/p>\n

(Word count: 770)<\/span><\/p>\n

Figure 1: Tritanium TL Curved Posterior Lumbar Cage [14]<\/b><\/p>\n

\"\"<\/a><\/p>\n

References:<\/strong><\/p>\n

[1] Arundhati Parmar. \u201cStryker CEO: New 3-D Printing Manufacturing Plant will be in Ireland,\u201d<\/span> MD+DI<\/span><\/i>, March 4, 2016, <\/span>https:\/\/www.mddionline.com\/stryker-ceo-new-3-d-printing-manufacturing-plant-will-be-ireland<\/span><\/a>. <\/span><\/p>\n

[2] U.S. Food and Drug Administration, \u201cMedical Applications of 3D Printing,\u201d <\/span>
\n<\/span>https:\/\/www.fda.gov\/medicaldevices\/productsandmedicalprocedures\/3dprintingofmedicaldevices\/ucm500539.htm<\/span><\/a>, accesesed November 2018. <\/span><\/p>\n

[3] <\/span>Tritanium PL Posterior Lumbar Cage: More than Surface Deep<\/span><\/i>, Stryker corporate brochure, pg. 2. \u00a0<\/span><\/p>\n

[4] \u201cStryker\u2019s Spine Division Receives FDA Clearance for 3D-Printed Tritanium TL Curved Posterior Lumbar Cage,\u201d press release, March 7, 2018, on Business Wire, <\/span>https:\/\/www.businesswire.com\/news\/home\/20180307005081\/en\/Stryker%E2%80%99s-Spine-Division-Receives-FDA-Clearance-3D-Printed<\/span><\/a>.<\/span><\/p>\n

[5] Arundhati Parmar. \u201cStryker CEO: New 3-D Printing Manufacturing Plant will be in Ireland,\u201d<\/span> MD+DI<\/span><\/i>, March 4, 2016, <\/span>https:\/\/www.mddionline.com\/stryker-ceo-new-3-d-printing-manufacturing-plant-will-be-ireland<\/span><\/a>. <\/span><\/p>\n

[6] \u201cGE Additive and Stryker Announce Additive Manufacturing Partnership,\u201d press release, June 14, 2017, on Business Wire, \u00a0<\/span>https:\/\/www.businesswire.com\/news\/home\/20170614005386\/en\/GE-Additive-Stryker-Announce-Additive-Manufacturing-Partnership<\/span><\/a>. <\/span><\/p>\n

[7] \u201cStryker announces definitive agreement to acquire K2M,\u201d press release, August 30, 2018, on Stryker website, <\/span>https:\/\/www.stryker.com\/content\/dam\/stryker\/about\/news\/pdf\/18-23.pdf<\/span><\/a>. <\/span><\/p>\n

[8] Sarah Saunders. \u201cMedtronic Launches New Titanium 3D Printing Platform for Spinal Surgery Implants,\u201d <\/span>3D Print, <\/span><\/i>May 3, 2018, <\/span>https:\/\/3dprint.com\/212279\/medtronic-launches-tionic<\/span><\/a>. <\/span><\/p>\n

[9] \u201cTRUMATCH\u00ae Titanium 3D-Printed Implants Launch in the U.S.,\u201d press release, September 11, 2017, on Depuy Synthes website, <\/span>https:\/\/www.depuysynthes.com\/about\/news-press\/qs\/trumatchsupsup-titanium-3d-printed-implants-launch-in-the-us<\/span><\/a>. <\/span><\/p>\n

[10] Tess Boissonneault. \u201cOsseus Fusion Systems receives FDA clearance for 3D printed Aries titanium spinal implants,\u201d <\/span>3D Printing Media Network<\/span><\/i>, August 24, 2018, <\/span>https:\/\/www.3dprintingmedia.network\/osseus-fusion-systems-fda-clearance-aries<\/span><\/a>. <\/span><\/p>\n

[11] \u201cCamber Spine Announces FDA Clearance and National Launch of SPIRA™ Open Matrx ALIF,\u201d press release, August 15, 2017, on Camber Spine website, <\/span>https:\/\/www.cambermedtech.com\/news\/2017\/8\/15\/camber-spine-announces-fda-clearance-and-national-launch-of-spira-open-matrix-alif<\/span><\/a>. <\/span><\/p>\n

[12] Ravi Akella. \u201cWhat Generative Design Is and Why It’s the Future of Manufacturing,\u201d <\/span>New Equipment Digest, <\/span><\/i>March 16, 2018, <\/span>https:\/\/www.newequipment.com\/research-and-development\/what-generative-design-and-why-its-future-manufacturing<\/span><\/a>. <\/span><\/p>\n

[13] Alwyn Scott. \u201cPrinting body parts in hospital shows 3D tech’s growing reach,\u201d <\/span>Reuters, <\/span><\/i>May 3, 2018, <\/span>
\n<\/span>https:\/\/www.reuters.com\/article\/us-ge-additive\/printing-body-parts-in-hospital-shows-3d-techs-growing-reach-idUSKBN1I42R0?il=0<\/span><\/a>. <\/span><\/p>\n

[14] Stryker, \u201cTritanium TL Curved Posterior Lumbar Cage,\u201d <\/span>https:\/\/www.stryker.com\/us\/en\/spine\/products\/tritanium-tl.html<\/span><\/a>, accessed November 2018. <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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