  {"id":29094,"date":"2018-11-13T19:02:49","date_gmt":"2018-11-14T00:02:49","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/expanding-open-innovation-at-nasa\/"},"modified":"2018-11-13T19:02:49","modified_gmt":"2018-11-14T00:02:49","slug":"expanding-open-innovation-at-nasa","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/expanding-open-innovation-at-nasa\/","title":{"rendered":"Expanding Open Innovation at NASA"},"content":{"rendered":"<p><strong>The importance of Open Innovation at NASA<\/strong><\/p>\n<p>In its 60 years of history, the National Aeronautics and Space Association (NASA) has been able to attract the most accomplished researchers in the world to come up with innovative solutions and intellectual property that would give the USA a technological edge.<\/p>\n<p>However, even a company with the most impressive scientists can benefit from the fresh perspectives and creativity that Open Innovation offers. NASA recognised \u201cthe power of public ingenuity in solving tough problems\u201d<a href=\"https:\/\/www.nasa.gov\/offices\/oct\/openinnovation\/aboutus\" name=\"_ftnref1\">[1]<\/a>. Figure 1 exemplifies the additional software developer expertise that NASA could have access to by taking part in Open Innovation platforms, such as Topcoder:<\/p>\n<p><figure id=\"attachment_31455\" aria-describedby=\"caption-attachment-31455\" style=\"width: 392px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Communities-curve-copy.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-31455\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Communities-curve-copy-1024x768.png\" alt=\"\" width=\"392\" height=\"294\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Communities-curve-copy-1024x768.png 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Communities-curve-copy-300x225.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Communities-curve-copy-768x576.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Communities-curve-copy-600x450.png 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Communities-curve-copy.png 1500w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><figcaption id=\"caption-attachment-31455\" class=\"wp-caption-text\">Figure 1: Distribution of number of people and expertise, Topcoder vs. NASA\u00a0<a href=\"https:\/\/ntrs.nasa.gov\/archive\/nasa\/casi.ntrs.nasa.gov\/20170012345.pdf\" name=\"_ftn4\">[5]<\/a><\/figcaption><\/figure>Therefore, NASA launched the Center of Excellence for Collaborative Innovation (CoECI) in 2011\u00a0<a href=\"https:\/\/www.nasa.gov\/offices\/COECI\/about\/overview.html\" name=\"_ftnref2\">[2]<\/a>. Through its <em>challenges<\/em>, NASA started encouraging individuals, private or public organisations to try to solve problems in exchange for a financial prize (e.g., $1 million for ideas on how to turn carbon dioxide into glucose as part of Mars mission\u00a0<a href=\"http:\/\/fortune.com\/2018\/09\/03\/nasa-mars-mission-co2-contest\/\" name=\"_ftn2\">[3]<\/a>). Especially in the low-Earth orbit (LEO), this \u201chas fundamentally changed NASA&#8217;s role from an orchestrating\/directing role, to a more \u2018facilitating\u2019 one\u201d<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0040162517304122\" name=\"_ftnref3\">[4]<\/a>.<\/p>\n<p>These <em>challenges<\/em> have proved to deliver fast solutions\u00a0<a href=\"https:\/\/hbr.org\/2018\/05\/a-study-of-nasa-scientists-shows-how-to-overcome-barriers-to-open-innovation\" name=\"_ftnref1\">[6]<\/a> with the advantage of only paying for success\u00a0<a href=\"https:\/\/www.nasa.gov\/sites\/default\/files\/files\/NASA-Solve-FS.pdf\" name=\"_ftnref2\">[7]<\/a>. The following overview (Figure 2) shows the very positive results of the challenges since the NASA Open Innovation Service (NOIS) contract launch. 98% of the challenges resulted in cost and 90% in time savings.<\/p>\n<p><figure id=\"attachment_31454\" aria-describedby=\"caption-attachment-31454\" style=\"width: 395px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Challenge-Dashboard.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-31454\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Challenge-Dashboard-1024x768.png\" alt=\"\" width=\"395\" height=\"296\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Challenge-Dashboard-1024x768.png 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Challenge-Dashboard-300x225.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Challenge-Dashboard-768x576.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Challenge-Dashboard-600x450.png 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/Challenge-Dashboard.png 1500w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/a><figcaption id=\"caption-attachment-31454\" class=\"wp-caption-text\">Figure 2: Challenge Results Dashboard\u00a0<a href=\"https:\/\/ntrs.nasa.gov\/archive\/nasa\/casi.ntrs.nasa.gov\/20170012345.pdf\" name=\"_ftn4\">[5]<\/a><\/figcaption><\/figure>Today, these\u00a0<em>challenges<\/em> are still a small part of NASA\u2019s research processes. However, given the positive results of the challenges so far, I really believe that Open Innovation will become a key driver of NASA\u2019s research strategies in the next years.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Expanding Open Innovation approaches<\/strong><\/p>\n<p>In the short term, NASA will keep encouraging people to work on its <em>challenges<\/em> (here is a list of current challenges: <a href=\"https:\/\/www.nasa.gov\/offices\/coeci\/challenges\/open\">https:\/\/www.nasa.gov\/offices\/coeci\/challenges\/open<\/a> ). The company is expanding this approach to access a broader user base using different platforms, such as (see Figure 3 for full platform landscape):<\/p>\n<ul>\n<li>Private communities for solving challenges (e.g., Kaggle)<\/li>\n<li>Internal NASA platforms (NASA@work) to foster collaboration and innovation within NASA<\/li>\n<li>Most recently, the US government owned Challenge.org platform, aimed to solving challenges that will help the US<\/li>\n<\/ul>\n<p><figure id=\"attachment_29066\" aria-describedby=\"caption-attachment-29066\" style=\"width: 364px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/ntl-platform-graphic.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-29066\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/ntl-platform-graphic.png\" alt=\"\" width=\"364\" height=\"353\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/ntl-platform-graphic.png 800w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/ntl-platform-graphic-300x291.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/ntl-platform-graphic-768x746.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2018\/11\/ntl-platform-graphic-600x583.png 600w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/a><figcaption id=\"caption-attachment-29066\" class=\"wp-caption-text\">Figure 3: NASA Tournament Lab landscape\u00a0<a href=\"https:\/\/www.nasa.gov\/coeci\/ntl\" name=\"_ftn3\">[8]<\/a><\/figcaption><\/figure>In the longer term, the company will start exploring and expanding other kinds of Open Innovation venues. At the end of 2015, NASA started to experiment with a radically new type of Open Innovation opening up a large repertoire of patents that startups could use at no cost\u00a0<a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2015\/10\/07\/nasa-is-opening-up-hundreds-of-patents-to-inventors-for-free\/?noredirect=on&amp;utm_term=.ed2e8d470e9d\" name=\"_ftnref1\">[9]<\/a><a href=\"https:\/\/www.forbes.com\/sites\/basilmoftah\/2015\/10\/21\/nasas-venture-into-open-innovation-could-unlock-the-future\/#1ab9aa06b589\" name=\"_ftnref2\">[10]<\/a>. Startups taking part in this initiative would only need to start paying a royalty payment to NASA once they actually start selling their product or service\u00a0<a href=\"https:\/\/technology.nasa.gov\/startup\" name=\"_ftnref3\">[11]<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>This new idea, completely opposite to the traditional efforts of not sharing intellectual property, will, in my opinion, be the main Open Innovation area for NASA in the next years. The company is building something similar to a Venture Capital unit and will start seeing financial benefits soon, as these startups start selling their products.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Additional steps required<\/strong><\/p>\n<p>In the short term, NASA should focus on improving and standardizing the processes used to interact with the different crowdsourcing platforms (e.g., Kaggle) and people participating in the challenges. As shown in Figure 3, NASA is currently using several different 3<sup>rd<\/sup> parties to expand its Open Innovation strategy. Since each platform has different requirements (problem specifications, data requirements, etc.) and a different customer base, I think there is a large potential in standardizing the interaction with these companies or even focusing only on the ones bringing the best results.<\/p>\n<p>&nbsp;<\/p>\n<p>In the longer term, I see company culture as the main area in which NASA will need to take additional steps. During some of the past Open Innovation trials, one of the most challenging barriers turned out to be professional identity <a href=\"#_ftn1\" name=\"_ftnref1\">[6]<\/a><a href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0001839217747876\" name=\"_ftnref2\">[12]<\/a>. NASA employees, used to being the best solving problems in their fields, had to switch from being \u201cproblem solvers\u201d to formulating problems for others\u00a0<a href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0001839217747876\" name=\"_ftnref3\">[12]<\/a>. Therefore \u201conly R&amp;D professionals who underwent identity refocusing work dismantled their boundaries\u201d <a href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0001839217747876\" name=\"_ftnref4\">[12]<\/a>. As Open Innovation grows within NASA, I would recommend the management to change the criteria by which they hire people in order to account for these team work traits and to foster a new company culture that focuses on company rather than individual success.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Open questions<\/strong><\/p>\n<p>Will NASA\u2019s ability to think long term (in terms of research) be affected by the expansion of Open Innovation (<em>challenges<\/em> focus on smaller discrete problems)?<\/p>\n<p>Given the importance of confidentiality at NASA, how will the company be able to successfully embed more and more 3rd parties in its R&amp;D efforts and maintain confidentiality at the same time?<\/p>\n<p>&nbsp;<\/p>\n<p>(Word count: 781)<\/p>\n<p><strong>References<\/strong><\/p>\n<p><a href=\"https:\/\/www.nasa.gov\/offices\/oct\/openinnovation\/aboutus\" name=\"_ftn1\">[1]<\/a> NASA.\u00a0<em>Open Innovation &#8211; About Us<\/em>. [online] Available at: https:\/\/www.nasa.gov\/offices\/oct\/openinnovation\/aboutus [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/www.nasa.gov\/offices\/COECI\/about\/overview.html\" name=\"_ftn2\">[2]<\/a>\u00a0NASA.\u00a0<i>COECI Overview<\/i>. [online] Available at: https:\/\/www.nasa.gov\/offices\/COECI\/about\/overview.html [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/www.nasa.gov\/offices\/COECI\/about\/overview.html\" name=\"_ftn2\">[3]<\/a>\u00a0Hallie Detrick. 2018.\u00a0<i>NASA&#8217;s Mars Mission will give you $1 million to turn Carbon Dioxide into Glucose<\/i>. [online] Fortune. Available at: http:\/\/fortune.com\/2018\/09\/03\/nasa-mars-mission-co2-contest\/ [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/reader.elsevier.com\/reader\/sd\/pii\/S0040162517304122?token=4F0811B2900B8279978C25755AAAC43ED089473573E551563ECF7BAC231437CDE49B8495E35C4557BE61B864CDA7D3D1\" name=\"_ftn3\">[4]<\/a>\u00a0Mazzucato, M. and Robinson, D. (2018). Co-creating and directing Innovation Ecosystems? NASA&#8217;s changing approach to public-private partnerships in low-earth orbit.\u00a0<i>Technological Forecasting and Social Change<\/i>, 136, pp.166-177.<\/p>\n<p><a href=\"https:\/\/ntrs.nasa.gov\/archive\/nasa\/casi.ntrs.nasa.gov\/20170012345.pdf\" name=\"_ftn4\">[5]<\/a>\u00a0NASA.\u00a0<i>The Power of Crowd Based Challenges.<\/i> [online] Available at: https:\/\/ntrs.nasa.gov\/archive\/nasa\/casi.ntrs.nasa.gov\/20170012345.pdf [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/hbr.org\/2018\/05\/a-study-of-nasa-scientists-shows-how-to-overcome-barriers-to-open-innovation\" name=\"_ftn1\">[6]<\/a> Hila Lifshitz-Assaf, Michael L. Tushman, Karim R. Lakhani. (2018).\u00a0<i>A Study of NASA Scientists Shows How to Overcome Barriers to Open Innovation<\/i>. [online] 性视界 Business Review. Available at: https:\/\/hbr.org\/2018\/05\/a-study-of-nasa-scientists-shows-how-to-overcome-barriers-to-open-innovation [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/www.nasa.gov\/sites\/default\/files\/files\/NASA-Solve-FS.pdf\" name=\"_ftn2\">[7]<\/a>\u00a0NASA. <i>Problem Solving Approaches at NASA: Challenges, Prize Competitions, and Crowdsourcing<\/i><i>.\u00a0<\/i>[online] Available at: https:\/\/www.nasa.gov\/sites\/default\/files\/files\/NASA-Solve-FS.pdf [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/www.nasa.gov\/coeci\/ntl\" name=\"_ftn3\">[8]<\/a>\u00a0NASA.\u00a0<i>NASA Tournament Lab<\/i>. [online] Available at: https:\/\/www.nasa.gov\/coeci\/ntl [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2015\/10\/07\/nasa-is-opening-up-hundreds-of-patents-to-inventors-for-free\/?noredirect=on&amp;utm_term=.ed2e8d470e9d\" name=\"_ftn1\">[9]<\/a>\u00a0Brian Fung. (2015).\u00a0<i>NASA is opening up hundreds of patents to investors, for free<\/i>. [online] The Washington Post. Available at:\u00a0https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2015\/10\/07\/nasa-is-opening-up-hundreds-of-patents-to-inventors-for-free\/?noredirect=on&amp;utm_term=.ed2e8d470e9d\u00a0[Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/basilmoftah\/2015\/10\/21\/nasas-venture-into-open-innovation-could-unlock-the-future\/#1ab9aa06b589\" name=\"_ftn2\">[10]<\/a>\u00a0Moftah, B. (2015).\u00a0<i>NASA&#8217;s Open Innovation Could Unlock The Future<\/i>. [online] Forbes. Available at: https:\/\/www.forbes.com\/sites\/basilmoftah\/2015\/10\/21\/nasas-venture-into-open-innovation-could-unlock-the-future\/#1ab9aa06b589 [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/technology.nasa.gov\/startup\" name=\"_ftn1\">[11]<\/a>\u00a0NASA.\u00a0<i>Startup NASA<\/i>. [online] Available at: https:\/\/technology.nasa.gov\/startup [Accessed 13 Nov. 2018].<\/p>\n<p><a href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0001839217747876\" name=\"_ftn2\">[12]<\/a>\u00a0Lifshitz-Assaf, H. (2017). Dismantling Knowledge Boundaries at NASA: The Critical Role of Professional Identity in Open Innovation.\u00a0<i>Administrative Science Quarterly<\/i>, 63(4), pp.746-782.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the last decade, NASA started using Open Innovation approaches to solve some of the world&#039;s most complicated problems. Now, the company will need to think about how to solve potential implementation challenges as the company scales up these approaches.<\/p>\n","protected":false},"author":11823,"featured_media":32699,"comment_status":"open","ping_status":"closed","template":"","categories":[1192,3386,4239,1608],"class_list":["post-29094","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-challenges","category-collaboration","category-open-innovation","category-research-and-development","hck-taxonomy-organization-nasa","hck-taxonomy-industry-aerospace","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/rc-tom-challenge-2018\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expanding Open Innovation at NASA - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/expanding-open-innovation-at-nasa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanding Open Innovation at NASA - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"In the last decade, NASA started using Open Innovation approaches to solve some of the world&#039;s most complicated problems. 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