{"id":25348,"date":"2017-11-15T20:48:59","date_gmt":"2017-11-16T01:48:59","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/are-we-there-yet-solving-the-los-angeles-congestion-indigestion\/"},"modified":"2017-11-15T20:48:59","modified_gmt":"2017-11-16T01:48:59","slug":"are-we-there-yet-solving-the-los-angeles-congestion-indigestion","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/are-we-there-yet-solving-the-los-angeles-congestion-indigestion\/","title":{"rendered":"\u201cAre We There Yet?\u201d: Solving the Los Angeles Congestion Indigestion"},"content":{"rendered":"<p style=\"text-align: left\"><strong>Living in Los Angeles requires one simple understanding: <em>Traffic is <u>always<\/u> an acceptable excuse for being late<\/em>.<\/strong><\/p>\n<p style=\"text-align: left\">It should come as no surprise that Los Angeles (\u201cthe City\u201d) has one of the world\u2019s worst traffic congestion problems. Sixty-seven percent of the city\u2019s inhabitants commute by car, the highest percentage compared to any other city in the United States.<sup>1<\/sup> On average, Angelenos waste 104 hours of their life per year stuck in traffic jams. But the repercussions span beyond simply frustration at wasted idle time and never-ending queues. Traffic jams cost the City of Los Angeles a whopping $23.3 billion dollars \u2013 on an annual basis.<sup> 2<\/sup> According to the 2015 Urban Mobility Scorecard, this has meant 195 million gallons of excessive fuel and 622 million hours of delay for the City.<sup> 3<\/sup> As the problem worsens with a rising population, the public sector has begun to explore opportunities to digitize multiple layers of urban transportation planning, providing increased visibility into demand for roads and the ability to optimize routes, leading to decreased congestion, wait times, and costs.<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ1-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25380 alignnone\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ1-2.png\" alt=\"\" width=\"327\" height=\"497\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ1-2.png 525w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ1-2-197x300.png 197w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ1-2-394x600.png 394w\" sizes=\"auto, (max-width: 327px) 100vw, 327px\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25381 alignnone\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ2-1.png\" alt=\"\" width=\"339\" height=\"372\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ2-1.png 699w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ2-1-273x300.png 273w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/WSJ2-1-547x600.png 547w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/a><\/p>\n<p>Los Angeles has developed several approaches to addressing the pervasive \u201ccar-mageddon\u201d problem. Most recently, the City has engaged in public-private partnerships with information systems companies to monitor traffic patterns.<\/p>\n<ul>\n<li><strong>Waze Partnership<\/strong>: In April 2015, Mayor Eric Garcetti announced a partnership with Waze, an app used to navigate and avoid traffic along routes. The two-way partnership dictates that Waze will provide the City with user-generated reports on traffic accidents and road obstructions. In return, the City has promised to provide Waze with information regarding road closure and construction projects so that commuters can efficiently use the app to reroute travel and alleviate congestion in certain areas.<sup> 4<\/sup><\/li>\n<li><strong>Inrix Analytics<\/strong>: In October 2017, the Los Angeles Department of Transportation (\u201cLADOT\u201d) selected Inrix Roadway Analytics, a cloud-based traffic analysis tool, to help the City analyze and access on-demand data on traffic patterns. A key feature provided by Inrix is <em>Bottleneck Ranking<\/em>, a system that identifies congested areas and then ranks the area along occurrences, length of congestion, and duration of each bottleneck. The system also allows urban planners to adjust the location of construction zones to allow for better flow of traffic.<sup>5<\/sup><\/li>\n<\/ul>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" title=\"INRIX IQ Roadway Analytics in Action\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WQQjpt8nFfI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>The Microtransit System<\/strong><\/p>\n<p>While information systems allow the City to make short-term informed decisions, Los Angeles has longer-term aspirations to physically alter its public infrastructure to alleviate traffic with the help of digitization. The Los Angeles Metro recently announced plans to bring in a system called MicroTransit to augment its bus and train transportation. Unlike a traditional bus, the Microtransit is a smaller<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25556 alignleft\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/M-LAMetro-App-1-1.jpg\" alt=\"\" width=\"340\" height=\"255\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/M-LAMetro-App-1-1.jpg 340w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/M-LAMetro-App-1-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/>vehicle that will follow a navigation system based on consumer demand. It \u201cuses live traffic information and real-time requests for pick-ups and drop-offs\u201d to optimize routes for Metro riders. Unlike Uber or Lyft, the Microtransit is expected to be integrated to the public infrastructure at much lower costs, making it accessible to a broader range of commuters. The technology will be tested first in small areas as a pilot before a comprehensive rollout. Los Angeles is not the only city to use Microtransit as other pilot cities have included San Francisco, and Santa Clara.<sup> 6<\/sup><\/p>\n<p><strong>So what\u2019s next for Los Angeles? <\/strong><\/p>\n<p>Integrating information analytics and augmenting public transportation is just the tip of the iceberg. Although these solutions optimize routes and alleviate traffic congestion and commute, they may not serve as strong enough incentives for Angelenos to give up driving their collective 4.5 million cars.<sup> 7<\/sup> The digitization of transportation should be coupled with strong disincentive systems for commuters in order to lower the overall demand for driving.<\/p>\n<p>The City should think about employing what experts call the \u201ccongestion pricing\u201d model in order to reduce the costs associated with building more roads and parking lots to accommodate the increase in cars.<sup> 8<\/sup> Tolls would be implemented on an increasing number of roads and fluctuate based on real-time information on demand for lane usage. The congestion pricing could then be integrated with Google or Apple Maps. Rather than opening up a map that shows whether leaving earlier or later would save 15 minutes, the map would show how leaving earlier or later would save the commuter $15. Putting a notional dollar amount to equate the cost of adding to the traffic congestion may make drivers think twice before picking up their car keys.<\/p>\n<p>Some questions remain beyond the current and future adoption of digital systems for traffic control:<\/p>\n<ol>\n<li><em> Do the use of information systems programs such as Waze and Inrix simply reroute existing traffic to other roads in a phenomenon called \u201c<a href=\"https:\/\/escholarship.org\/content\/qt1jz955rv\/qt1jz955rv.pdf\">cut-through traffic<\/a>\u201d without solving the underlying issue?<sup> 9<\/sup><\/em><\/li>\n<li><em> How receptive would Angelenos be to adopting the \u201ccongestion pricing model\u201d? How would the City convince taxpayers to implement such a system?<\/em><\/li>\n<\/ol>\n<p>(Word Count 790)<\/p>\n<p>&nbsp;<\/p>\n<p>Resources<\/p>\n<p>[1] 50% Rise in Gridlock Costs by 2030. Centre for Economics and Business Research. 2014. https:\/\/cebr.com\/reports\/the-future-economic-and-environmental-costs-of-gridlock. Accessed November 14, 2017.<\/p>\n<p>[2] Cramton, Peter and R.R. Geddes. \u201cHow Technology Can Eliminate Traffic Congestion.\u201d The Wall Street Journal, June 20, 2017. https:\/\/www.wsj.com\/articles\/how-technology-can-eliminate-traffic-congestion-1498010580.<\/p>\n<p>[3] Shrank, David, Bill Eisele, Tim Lomax, and Jim Bak. \u201c2015 Urban Mobility Scorecard.\u201d Texas A&amp;M Transportation Institute, 2015, ABI\/INFORM via ProQuest, accessed November 2017.<\/p>\n<p>[4] City of Los Angeles. \u201cMayor Garcetti Details Agreement with Waze to Help Reduce Congestion, Increase Safety, and Improve Driving Experience Around L.A.\u201d press release, April 21, 2015. City of LA website, https:\/\/www.lamayor.org\/mayor-garcetti-details-agreement-waze-help-reduce-congestion-increase-safety-and-improve-driving, accessed November 2017.<\/p>\n<p>[5] Inrix. \u201cLos Angeles Department of Transportation Selects INRIX for Urban Mobility Intelligence.\u201d press release, October 30, 2017. Inrix website, http:\/\/inrix.com\/press-releases\/ladot, accessed November 2017.<\/p>\n<p>[6] Huang, Emma. \u201cQ&amp;A: Demystifying Metro\u2019s future MicroTransit service.\u201d The Source Transportation News &amp; Views, October 9, 2017. http:\/\/thesource.metro.net\/2017\/10\/09\/qa-demystifying-metros-future-microtransit-service, accessed November 2017.<\/p>\n<p>[7] 50% Rise in Gridlock Costs by 2030. Centre for Economics and Business Research. 2014. https:\/\/cebr.com\/reports\/the-future-economic-and-environmental-costs-of-gridlock. Accessed November 2017.<\/p>\n<p>[8] Cramton, Peter and R.R. Geddes. \u201cHow Technology Can Eliminate Traffic Congestion.\u201d The Wall Street Journal, June 20, 2017. https:\/\/www.wsj.com\/articles\/how-technology-can-eliminate-traffic-congestion-1498010580.<\/p>\n<p>[9] Bayen, Alexander, and Teddy Forscher. \u201cSpatio-temporal road charge: a potential remedy for increasing local streets congestion.\u201d Policy Briefs, 2017(04). ABI\/INFORM via ProQuest, accessed November 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles has one of the world\u2019s worst traffic congestion problems. In an effort to alleviate the \u201ccar-mageddon\u201d, the City has started to digitize traffic patterns through partnerships with various information systems companies.<\/p>\n","protected":false},"author":9822,"featured_media":25712,"comment_status":"open","ping_status":"closed","template":"","categories":[4006,2122,3853,1792,4007,2221],"class_list":["post-25348","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-congestion","category-data-analytics","category-digitization-of-supply-chain","category-los-angeles","category-microtransit","category-traffic","hck-taxonomy-organization-city-of-los-angeles","hck-taxonomy-industry-public-administration","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/rc-tom-challenge-2017\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cAre We There Yet?\u201d: Solving the Los Angeles Congestion Indigestion - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/are-we-there-yet-solving-the-los-angeles-congestion-indigestion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cAre We There Yet?\u201d: Solving the Los Angeles Congestion Indigestion - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"Los Angeles has one of the world\u2019s worst traffic congestion problems. 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