{"id":23590,"date":"2017-11-15T18:16:38","date_gmt":"2017-11-15T23:16:38","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/disney-n-chill\/"},"modified":"2017-11-15T18:16:38","modified_gmt":"2017-11-15T23:16:38","slug":"disney-n-chill","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/","title":{"rendered":"Disney n Chill"},"content":{"rendered":"

Technology is threatening the movie industry. This was the fear in the 1950\u2019s with the invention of the TV, then again in the 1970\u2019s with the VHS and in the late 1990\u2019s with the DVD. All three innovations changed when and where a consumer watched a movie. The fear always hinged on whether the consumer would still go to the movie theaters despite these more convenient and flexible options back home. However, movies remained a steady staple of entertainment despite these technological innovations because movie theaters remained the only supply chain for a consumer to view the most current movie releases.\u00a0 However, the recent digitization of the content supply chain by over-the-top(OTT) providers such as Netflix has altered the consumption behaviors and demands of moviegoers and is requiring The Walt Disney Studios and other movie studios to alter the distribution channels for movies to include an at-home option for upcoming new releases.<\/p>\n

For The Walt Disney Studios, the leader in the movie industry with properties such as Star Wars<\/em>, Marvel<\/em> and Pixar<\/em>, it is becoming inevitable to embrace the increasing demand by consumers and the potential new revenue stream by simultaneously releasing a movie in both theaters and on a digital platform. Exhibit 1<\/strong> shows that although the annual box office revenue for North America has grown in total grosses over the past decade, the average ticket price has been inflating at a similar rate as well, revealing that the number of total tickets sold each year has been flat lining .2<\/sup> Simply, movie going has become more and more expensive and less and less people are buying tickets. The real concern for Disney becomes recapturing consumers and revenue for their films other than at the movie theater box office.<\/p>\n\n\n\n\n\n\n\n\n\n
EXHIBIT 1<\/strong><\/em><\/td>\n2010<\/strong><\/td>\n2011<\/strong><\/td>\n2012<\/strong><\/td>\n2013<\/strong><\/td>\n2014<\/strong><\/td>\n2015<\/strong><\/td>\n2016<\/strong><\/td>\n<\/tr>\n
Total N.A. Box Office<\/td>\n\u00a0$\u00a0 10,600<\/td>\n\u00a0\u00a0\u00a0\u00a0 10,200<\/td>\n\u00a0\u00a0\u00a0\u00a0 10,800<\/td>\n\u00a0\u00a0\u00a0\u00a0 10,900<\/td>\n\u00a0\u00a0\u00a0\u00a0 10,400<\/td>\n\u00a0\u00a0\u00a0\u00a0 11,100<\/td>\n\u00a0\u00a0\u00a0\u00a0 11,400<\/td>\n<\/tr>\n
3D<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2,200<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,800<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,800<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,800<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,400<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,70<\/em>0<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,600<\/em><\/td>\n<\/tr>\n
Standard<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8,400<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8,400<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9,000<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9,100<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9,000<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9,400<\/em><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9,800<\/em><\/td>\n<\/tr>\n
Avg. Ticket Price<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.89<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.93<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.96<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.13<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.17<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.43<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.65<\/td>\n<\/tr>\n
Tickets Sold<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,343<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,286<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,357<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,341<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,273<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,317<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,318<\/td>\n<\/tr>\n
*Total US Box Office, 3D, Standard, and Tickets sold in Millions<\/em><\/p>\n

Source: Motion Picture Association of America, \u201c2011-2016 Theatrical Market Statistics\u201d (PDF file), downloaded from MPAA website, https:\/\/www.mpaa.org\/research-and-reports\/, accessed November 7, 2017.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The short-term solution to recapturing missed revenue and delinquent moviegoers at home was for Disney to license their films to Netflix. \u00a0The Netflix platform allows consumers to watch unlimited home entertainment releases from the comfort of home at a monthly price. While Exhibit 2<\/strong> shows the average monthly subscription price to be more than a movie ticket, Netflix provides their customers with close to 6,500 movie titles able to be streamed directly to the living room without the hassle of waiting on DVDs to arrive in the mail or going to the movie theater.1<\/sup> In September 2017, Disney made a long-term play to create their own over-the-top digital platform to distribute their content directly to the consumer, bypassing Netflix as a means of digital distribution.3 <\/sup><\/p>\n\n\n\n\n\n\n\n\n\n
EXHIBIT 2<\/strong><\/span><\/em><\/td>\n2010<\/strong><\/td>\n2011<\/strong><\/td>\n2012<\/strong><\/td>\n2013<\/strong><\/td>\n2014<\/strong><\/td>\n2015<\/strong><\/td>\n2016<\/strong><\/td>\n<\/tr>\n
Revenue<\/td>\n\u00a0$\u00a0\u00a0\u00a0 2,162<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3,204<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3,609<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4,374<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5,504<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6,779<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8,830<\/td>\n<\/tr>\n
US Subscribers<\/td>\n20<\/td>\n37<\/td>\n33<\/td>\n37<\/td>\n42<\/td>\n47<\/td>\n51<\/td>\n<\/tr>\n
Streaming<\/em><\/td>\n\u00a0NA<\/em><\/td>\n26<\/em><\/td>\n25<\/em><\/td>\n31<\/em><\/td>\n\u00a037<\/em><\/td>\n43<\/em><\/td>\n\u00a047<\/em><\/td>\n<\/tr>\n
DVD<\/em><\/td>\n\u00a0NA<\/em><\/td>\n11<\/em><\/td>\n8<\/em><\/td>\n6<\/em><\/td>\n\u00a05<\/em><\/td>\n\u00a04<\/em><\/td>\n4<\/em><\/td>\n<\/tr>\n
Avg. Subscription Fee<\/td>\n\u00a0$\u00a0\u00a0\u00a0 12.20<\/td>\n\u00a0$\u00a0\u00a0\u00a0 11.84<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.11<\/td>\n\u00a0$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.85<\/td>\n\u00a0$\u00a0\u00a0\u00a0 10.92<\/td>\n\u00a0$\u00a0\u00a0\u00a0 12.02<\/td>\n\u00a0$\u00a0\u00a0\u00a0 14.43<\/td>\n<\/tr>\n
*Revenue, Subscribers in Millions<\/em><\/p>\n

Source: Netflix, 2010-2016 Annual Reports, https:\/\/ir.netflix.com\/annuals.cfm, accessed November 2017.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

As Disney marches towards a 2019 rollout of the streaming platform they must start to create consumer awareness and understanding through platform specific films in the medium term, similarly to how Netflix created original shows like House of Cards<\/em> or Narcos<\/em>. Doing so will position the Disney OTT as an unique offering that contains exclusive Disney content along with the already bolstering lineup of films. Additionally, Disney will need to arrive at a subscription price that captures the value the Disney brand and content warrants a consumer to pay for access. \u00a0Most importantly, Disney is the first studio to construct a digital pipeline directly to the consumer for their content to flow, and what may not be as long term as some may think, Disney will start to fill the pipeline with movies that are also being released in theaters, embracing the consumer\u2019s natural tendency to watch from the comfort of home.<\/p>\n

If Disney were to release its films on a day-and-date basis, in which a movie is made readily available at both theaters and on the Disney streaming platform at the same time, then the growing concern will be what will the major movie exhibition companies such as AMC, Regal and Cinemark do to combat it? The last time such a strategy was attempted to be rolled out by a major studio, Universal had to back out of the its day-and-date release of Tower Heist<\/em> due to exhibitors refusing to screen the film.4<\/sup> Should the exhibition community make such a stance, can Disney afford to take a revenue hit in their film division that is barely a contributor to the overall Walt Disney Company(Exhibit3)<\/strong>5<\/sup>? Or can they drive enough consumers to their newly conceived digital platform to offset the revenue loss from not releasing their movies in theaters due to anticipated boycott?<\/p>\n\n\n\n\n\n\n\n\n\n
EXHIBIT 3<\/em><\/strong><\/td>\n2010<\/strong><\/td>\n2011<\/strong><\/td>\n2012<\/strong><\/td>\n2013<\/strong><\/td>\n2014<\/strong><\/td>\n2015<\/strong><\/td>\n2016<\/strong><\/td>\n<\/tr>\n
Total Revenue<\/td>\n\u00a0$38,063<\/td>\n40,893<\/td>\n42,278<\/td>\n45,041<\/td>\n48,813<\/td>\n52,465<\/td>\n55,632<\/td>\n<\/tr>\n
Film Revenue<\/u><\/em><\/td>\n3,375<\/em><\/td>\n4,168<\/em><\/td>\n3,691<\/em><\/td>\n3,620<\/em><\/td>\n4,525<\/em><\/td>\n4,120<\/em><\/td>\n5,780<\/em><\/td>\n<\/tr>\n
Movie Theater Box Office<\/em><\/td>\n2,050 <\/em><\/td>\n1,733 <\/em><\/td>\n1,470 <\/em><\/td>\n1,870 <\/em><\/td>\n2,431 <\/em><\/td>\n2,321 <\/em><\/td>\n3,672 <\/em><\/td>\n<\/tr>\n
Home Entertainment<\/em><\/td>\n1,325 <\/em><\/td>\n2,435 <\/em><\/td>\n2,221 <\/em><\/td>\n1,750 <\/em><\/td>\n2,094 <\/em><\/td>\n1,799 <\/em><\/td>\n2,108 <\/em><\/td>\n<\/tr>\n
Film % of Total Revenue<\/td>\n9%<\/td>\n10%<\/td>\n9%<\/td>\n8%<\/td>\n9%<\/td>\n8%<\/td>\n10%<\/td>\n<\/tr>\n
*Revenue in Millions<\/em><\/p>\n

Source: The Walt Disney Company, 2010-2016 Annual Reports, https:\/\/thewaltdisneycompany.com\/investor-relations\/#reports, accessed November 2017.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Endnotes<\/strong><\/p>\n

1<\/sup> Netflix, 2010-2016 Annual Reports, https:\/\/ir.netflix.com\/annuals.cfm, accessed November 2017.<\/p>\n

2<\/sup> Motion Picture Association of America, \u201c2011-2016 Theatrical Market Statistics\u201d (PDF file), downloaded from MPAA website, https:\/\/www.mpaa.org\/research-and-reports\/, accessed November 7, 2017.<\/p>\n

3<\/sup> Ricardo Lopez, \u201c\u2018Star Wars,\u2019 Marvel Films Moving From Netflix to Disney Streaming Service,\u201d Variety (September 7, 2017).<\/p>\n

4<\/sup> \u201cCinemark Threatens Boycott Of Universal’s ‘Tower Heist’ Over Early VOD Experiment,\u201d Deadline Hollywood (October 6, 2011).<\/p>\n

5<\/sup> The Walt Disney Company, 2010-2016 Annual Reports, https:\/\/thewaltdisneycompany.com\/investor-relations\/#reports, accessed November 2017.<\/p>\n

Cover Photo<\/strong><\/p>\n

1<\/sup> Netflix, 2010-2016 Annual Reports, https:\/\/ir.netflix.com\/annuals.cfm, accessed November 2017.<\/p>\n

5<\/sup> The Walt Disney Company, 2010-2016 Annual Reports, https:\/\/thewaltdisneycompany.com\/investor-relations\/#reports, accessed November 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Walt Disney Company's plan to build a digital distribution platform for all Disney movies will rival Netflix but may also prove to change how and where we watch the newest movies release coming to a theater near you. <\/p>\n","protected":false},"author":9693,"featured_media":24629,"comment_status":"open","ping_status":"closed","template":"","categories":[295,148,143,3672,3673],"class_list":["post-23590","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-disney","category-movies","category-netflix","category-ott","category-streaming-movies","hck-taxonomy-organization-the-walt-disney-company","hck-taxonomy-industry-entertainment-and-recreation","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/rc-tom-challenge-2017\/","yoast_head":"\nDisney n Chill - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney n Chill - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"The Walt Disney Company's plan to build a digital distribution platform for all Disney movies will rival Netflix but may also prove to change how and where we watch the newest movies release coming to a theater near you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/\" \/>\n<meta property=\"og:site_name\" content=\"Technology and Operations Management\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/Disney-n-Chill.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"139\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/\",\"name\":\"Disney n Chill - Technology and Operations Management\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2017\\\/11\\\/Disney-n-Chill.jpg\",\"datePublished\":\"2017-11-15T23:16:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2017\\\/11\\\/Disney-n-Chill.jpg\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2017\\\/11\\\/Disney-n-Chill.jpg\",\"width\":580,\"height\":139},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/disney-n-chill\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Disney n Chill\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/\",\"name\":\"Technology and Operations Management\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"性视界Action\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-rctom\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Disney n Chill - Technology and Operations Management","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/","og_locale":"en_US","og_type":"article","og_title":"Disney n Chill - Technology and Operations Management","og_description":"The Walt Disney Company's plan to build a digital distribution platform for all Disney movies will rival Netflix but may also prove to change how and where we watch the newest movies release coming to a theater near you.","og_url":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/","og_site_name":"Technology and Operations Management","og_image":[{"width":580,"height":139,"url":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/Disney-n-Chill.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/","url":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/","name":"Disney n Chill - Technology and Operations Management","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/Disney-n-Chill.jpg","datePublished":"2017-11-15T23:16:38+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/Disney-n-Chill.jpg","contentUrl":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2017\/11\/Disney-n-Chill.jpg","width":580,"height":139},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/disney-n-chill\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-rctom\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/"},{"@type":"ListItem","position":3,"name":"Disney n Chill"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/#website","url":"https:\/\/d3.harvard.edu\/platform-rctom\/","name":"Technology and Operations Management","description":"MBA Student Perspectives","potentialAction":[{"@type":"性视界Action","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-rctom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission\/23590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/users\/9693"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/comments?post=23590"}],"version-history":[{"count":0,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission\/23590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/media\/24629"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/media?parent=23590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/categories?post=23590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}