  {"id":2089,"date":"2015-12-06T21:44:21","date_gmt":"2015-12-07T02:44:21","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/the-force-is-with-mickey-mouse\/"},"modified":"2015-12-06T21:53:23","modified_gmt":"2015-12-07T02:53:23","slug":"the-force-is-with-mickey-mouse","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-force-is-with-mickey-mouse\/","title":{"rendered":"The Force is with Mickey Mouse"},"content":{"rendered":"<h1><a href=\"https:\/\/i4tsk12in2b2y7uts14c528g-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/4\/2015\/12\/mickey-and-star-wars.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2081 alignright\" src=\"https:\/\/i4tsk12in2b2y7uts14c528g-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/4\/2015\/12\/mickey-and-star-wars.jpg\" alt=\"mickey and star wars\" width=\"240\" height=\"366\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/mickey-and-star-wars.jpg 295w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/mickey-and-star-wars-197x300.jpg 197w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a>Growing Up a <em>Star Wars <\/em>Fan<\/h1>\n<p>It was 1995 and at the age of five my life was forever changed\u2014I fell in love with the epic space opera <em>Star Wars Episode IV: A New Hope<\/em>. That Halloween I dressed up as Darth Vader and vividly recall making some candy fly into my trick-or-treat box through nothing more than my mastery of the force! My <em>Star Wars<\/em> mania accelerated as I immersed myself in <em>Star Wars<\/em> books and video games, all as I fantasized about a galaxy far far away. It should come as no surprise that I, along with many <em>Star Wars <\/em>fanatics, approached the announcement of Disney\u2019s $4 billion acquisition of Lucasfilm [1] and Disney\u2019s intent to create another <em>Star Wars <\/em>trilogy [2] with moderated skepticism. It was as recently as 2008 that George Lucas, my Jedi hero and the creator of <em>Star Wars<\/em>, stated that \u201cthere will definitely be no <em>Episodes VII-IX<\/em>\u2026that\u2019s because there isn\u2019t any story\u201d [3]. Surprised as I was, I resolved to dig into Disney and understand if Lucas had, in fact, fallen to the dark side.<\/p>\n<p><iframe loading=\"lazy\" title=\"Star Wars: The Force Awakens Trailer (Official)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sGbxmsDFVnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Disney\u2019s Business Model Canvas\u2014A Recipe for Success<\/h2>\n<p><a href=\"https:\/\/i4tsk12in2b2y7uts14c528g-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/4\/2015\/12\/Disneys-Business-Model-1957.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2067\" src=\"https:\/\/i4tsk12in2b2y7uts14c528g-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/4\/2015\/12\/Disneys-Business-Model-1957.jpeg\" alt=\"Disney's Business Model 1957\" width=\"2433\" height=\"2130\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Disneys-Business-Model-1957.jpeg 2433w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Disneys-Business-Model-1957-300x263.jpeg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Disneys-Business-Model-1957-1024x896.jpeg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Disneys-Business-Model-1957-600x525.jpeg 600w\" sizes=\"auto, (max-width: 2433px) 100vw, 2433px\" \/><\/a><\/p>\n<p>My first foray of research led me to Disney\u2019s Business Model Canvas [4], which looks for parallels between Disney\u2019s five business segments\u2014Parks &amp; Resorts, Media Networks, Disney Consumer Products, Disney Interactive, and Studio Entertainment. At the core of Disney\u2019s strength is the firm\u2019s ability to reinforce and align one business segment with another, enabling Disney to focus on finding powerful creative assets that generate fundamental value across all of Disney\u2019s entertainment assets. This idea is perfectly illustrated in the sketch above from the Disney Archives, originally published in 1957 [5]. This diagram, while updated and rebranded as the Disney Business Model Canvas, outlines that Disney has a business model advantage wherein the firm is able to not only create synergies with acquired assets, but also unique synergies across all operating assets that no other competitor can. For example, in recent history Disney acquired ABC &amp; ESPN (1995), Fox Family (2001), Pixar (2006), Marvel (2009), and Lucasfilm (2012). These acquisitions have led Disney to 40% revenue growth in the last decade with an operating margin of 20.50%, which is a significant out-performance to its industry comparables [6]. From a stock price perspective Disney has increased from $23.75 to $114.24, a 381% net increase and 17.01% 10-year CAGR. [7] However, as a die-hard fan I care more about the creative results Disney has delivered, not the firm\u2019s financial dominance, right?<\/p>\n<h2>Disney\u2019s Operating Assets\u2014A Boon for the <em>Star Wars <\/em>Universe<\/h2>\n<p>Arguably, wrong! Disney\u2019s financial success hinges on its ability foster content-creation. A case in point is Marvel Studios. Since Disney acquired Marvel there have been seven new movies released from the Marvel brand, including the Avengers and Iron Man 3, which grossed $1.5B [8] and $1.25B [9], respectively. Incredible financial results aside, the Avengers scored a 92% [10] on Rotten Tomatoes and Iron Man 3 a 79% [11]. Additionally, as part of the Walt Disney Company, Marvel fans now have the ability to live out their creative fantasies through a host of additional entertainment including: video games, books, T.V. shows, and toys.<\/p>\n<p><a href=\"https:\/\/i4tsk12in2b2y7uts14c528g-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/4\/2015\/12\/Star-Wars-Content-Galaxy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2064\" src=\"https:\/\/i4tsk12in2b2y7uts14c528g-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/4\/2015\/12\/Star-Wars-Content-Galaxy.jpg\" alt=\"Star Wars' Content Galaxy\" width=\"3080\" height=\"1997\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Star-Wars-Content-Galaxy.jpg 3080w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Star-Wars-Content-Galaxy-300x195.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Star-Wars-Content-Galaxy-1024x664.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/Star-Wars-Content-Galaxy-600x389.jpg 600w\" sizes=\"auto, (max-width: 3080px) 100vw, 3080px\" \/><\/a><\/p>\n<p>Now to the critical question: can we expect the same results for <em>Star Wars<\/em>? In short, <strong>YES!<\/strong> When Disney acquired Lucasfilm it set in motion a galaxy-sized plan (see above) that is expected to more than double the creative content of the entire <em>Star Wars<\/em> universe over the next five years by leveraging all five of Disney&#8217;s operating assets [12]. Examples include the newly released Battlefront video game and plans for <em>Star Wars<\/em> attractions at Disney\u2019s theme parks. For fans this means more ways than ever to interact with the canon. Fans that are still skeptical can rest easier knowing that Lucasfilm was purchased with 40M Disney shares making George Lucas Disney\u2019s second-largest non-institutional shareholder, meaning the creative and financial success of <em>Star Wars<\/em> ties directly to Lucas\u2019 own success [1].<\/p>\n<h2>The Light Side Prevails!<\/h2>\n<p>Disney will triumph over the Dark Side because its unique business model enables Mickey to acquire and multiply existing content bonanzas across its five operating assets to create more value to fans and shareholders than any competitor. Personally, I couldn&#8217;t be more excited! Now I can finally live out my child-hood Darth Vader fantasies at Disneyland, online and once again on the big screen!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>REFERENCES:<\/strong><\/p>\n<p>[1]- <a href=\"http:\/\/www.usatoday.com\/story\/money\/business\/2012\/10\/30\/disney-star-wars-lucasfilm\/1669739\/\">http:\/\/www.usatoday.com\/story\/money\/business\/2012\/10\/30\/disney-star-wars-lucasfilm\/1669739\/<\/a><\/p>\n<p>[2]- <a href=\"https:\/\/www.youtube.com\/watch?v=sGbxmsDFVnE\">https:\/\/www.youtube.com\/watch?v=sGbxmsDFVnE<\/a><\/p>\n<p>[3]- <a href=\"http:\/\/www.polygon.com\/2015\/1\/13\/7537523\/george-lucas-new-star-wars-trilogy-episode-7-lucasfilm-disney\">http:\/\/www.polygon.com\/2015\/1\/13\/7537523\/george-lucas-new-star-wars-trilogy-episode-7-lucasfilm-disney<\/a><\/p>\n<p>[4]- <a href=\"https:\/\/movindustry.files.wordpress.com\/2011\/10\/disney1.jpg\">https:\/\/movindustry.files.wordpress.com\/2011\/10\/disney1.jpg<\/a><\/p>\n<p>[5]- <a href=\"https:\/\/hbr.org\/2013\/05\/what-makes-a-good-corporate-st\">https:\/\/hbr.org\/2013\/05\/what-makes-a-good-corporate-st<\/a><\/p>\n<p>[6]- <a href=\"http:\/\/www.gurufocus.com\/news\/243063\/walt-disney-a-sustainable-business-model\">http:\/\/www.gurufocus.com\/news\/243063\/walt-disney-a-sustainable-business-model<\/a><\/p>\n<p>[7]- <a href=\"http:\/\/finance.yahoo.com\/echarts?s=DIS+Interactive#{%22range%22:%2210y%22,%22allowChartStacking%22:true}\">http:\/\/finance.yahoo.com\/echarts?s=DIS+Interactive#{%22range%22:%2210y%22,%22allowChartStacking%22:true}<\/a><\/p>\n<p>[8]- <a href=\"http:\/\/www.boxofficemojo.com\/movies\/?id=avengers11.htm\">http:\/\/www.boxofficemojo.com\/movies\/?id=avengers11.htm<\/a><\/p>\n<p>[9]- <a href=\"http:\/\/www.boxofficemojo.com\/movies\/?id=ironman3.htm\">http:\/\/www.boxofficemojo.com\/movies\/?id=ironman3.htm<\/a><\/p>\n<p>[10]- <a href=\"http:\/\/www.rottentomatoes.com\/m\/marvels_the_avengers\/\">http:\/\/www.rottentomatoes.com\/m\/marvels_the_avengers\/<\/a><\/p>\n<p>[11]- <a href=\"http:\/\/www.rottentomatoes.com\/m\/iron_man_3\/\">http:\/\/www.rottentomatoes.com\/m\/iron_man_3\/<\/a><\/p>\n<p>[12]- <a href=\"https:\/\/backissues.ew.com\/storefront\/2015\/star-wars-john-boyega\/prodEW20151120B.html\">https:\/\/backissues.ew.com\/storefront\/2015\/star-wars-john-boyega\/prodEW20151120B.html<\/a><\/p>\n<p>Source of featured image: <a href=\"https:\/\/www.youtube.com\/watch?v=AZi_OIcxp44\">https:\/\/www.youtube.com\/watch?v=AZi_OIcxp44<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marriage between Disney\u2019s \u201cBusiness Model Canvas\u201d and its five core operating assets should allay fans\u2019 concerns that Star Wars has fallen to the Dark Side.<\/p>\n","protected":false},"author":1062,"featured_media":2102,"comment_status":"open","ping_status":"closed","template":"","categories":[289,195,132,282,295,331,252,144,405,377,37,145,410,148,280,106,38,283,57],"class_list":["post-2089","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-alignment","category-awesome","category-business-model","category-business-scalability","category-disney","category-disruptive","category-distribution","category-entertainment","category-film","category-h","category-innovation","category-media","category-movie","category-movies","category-quality","category-success","category-toys","category-tv","category-winning"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/the-tom-challenge-tom-winners-and-losers-assignment\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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