{"id":20636,"date":"2016-11-18T17:57:44","date_gmt":"2016-11-18T22:57:44","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/hd-video-ambarellas-chip-that-makes-it-happen\/"},"modified":"2016-11-18T17:57:44","modified_gmt":"2016-11-18T22:57:44","slug":"hd-video-ambarellas-chip-that-makes-it-happen","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/hd-video-ambarellas-chip-that-makes-it-happen\/","title":{"rendered":"HD Video – Ambarella’s Chip That Makes It Happen"},"content":{"rendered":"

The digital transformation has introduced High Definition (HD) video into our everyday lives and HD video\u2019s importance continues to rise. From action sports, to unmanned aerial vehicle (drone) camera shots, to rear view car cameras, HD video allows users to capture high quality images from previously unimagined angles, and harness that footage for a variety of purposes. Behind many of these systems\u2019 HD cameras are processing chips developed by the Santa Clara, California based company Ambarella. As the demand for HD video products continues to rise, specifically video captured by drones, Ambarella is well positioned to benefit as the premier supplier of these processing chips.[1]<\/a><\/p>\n

 <\/p>\n

Ambarella\u2019s business model has established an economic moat surrounding the supply of HD processing chips. The company stands far and away ahead of its competition, namely Intel and Qualcomm, in terms of video processing quality, power, and compression. Ambarella cites its competitive edge stemming from the fact that it was the first company to identify and capture this niche HD camera processing chip market with quality, dependable products. Most of its competitors are trying to convert cell phone chip or computer chip technology to meet this HD camera need. [2]<\/a> \u00a0Its operating model allows Ambarella to offer 18 variations of chips for clients, and each chip is able to be customized to nearly 30 specifications. The customization allows the chips\u2019 price point to meet the budget of the client, dependent mostly on the ultimate product destination for the particular chip. [3]<\/a><\/p>\n

 <\/p>\n

The action sports camera company GoPro exemplifies Ambarella\u2019s value proposition to the consumer. Depending on which GoPro model the chips will be used for, GoPro specifies different quality parameters for Ambarella\u2019s chips. The rise in popularity for GoPro cameras over the past 10 years has fueled the demand for Ambarella chips, however, the growth prospects for Ambarella continues to evolve and improve for the company beyond GoPro\u2019s market. [4]<\/a><\/p>\n

 <\/p>\n

One avenue for strong growth lies in the drone camera market. The uses of HD cameras on drones continue to increase, and Ambarella has established a strong customer base with the camera providers who equip the drones. Uses for drones include agricultural surveillance\u00a0flights to monitor crop growth, security surveillance flights, and land surveys in difficult to reach geographic areas. Movie producers have also use HD equipped drones in areas that are inaccessible by helicopters for filming.[5]<\/a> The volume of HD equipped drones is expected to increase dramatically in the near future, as the price for consumer drones is set to decrease. The margins on drone HD processing chips have been described by Ambarella as \u201chealthy\u201d and will continue to benefit from the increased in drone revenues.<\/p>\n

 <\/p>\n

Ambarella is also optimistic about its future position in the HD video in-car market. HD video will continue to be utilized within cars for safety features, such as rear view and all view cameras, as well as aid in the development of self-driving cars. Ambarella has invested heavily in HD video processing specifically for the car industry and seeks to be the first and market leader in future car HD technology. The company has positioned itself so that the heavy investment in R&D will allow it to maintain its edge over current and future competitors. The timeline to recognize dependable revenue from this investment may still be 3-5 years away, but Ambarella is confident that it will have the technology available at the time to provide the finest chips for the assignment. [6]<\/a>\u00a0(665 words)<\/p>\n

[1]<\/a> Ambarella Annual Report. (2015). Ambarella 2015 Summary Report. <\/em>Retrieved from \u00a0http:\/\/investor.ambarella.com\/financials.cfm<\/a><\/p>\n

[2]<\/a> Dr. Fermi Wang, CEO, and George Laplante, CFO. \u201cAmbarella Inc.\u201d Deutsche Bank 2016 Technology Conference.\u201d 14 Sep 2016. Retrieved from http:\/\/investor.ambarella.com\/events.cfm<\/a><\/p>\n

[3]<\/a> Ambarella Annual Report. (2015). Ambarella 2015 Summary Report. <\/em>Retrieved from \u00a0http:\/\/investor.ambarella.com\/financials.cfm<\/a><\/p>\n

[4]<\/a> Dr. Fermi Wang, CEO, and George Laplante, CFO. \u201cAmbarella Inc.\u201d Deutsche Bank 2016 Technology Conference.\u201d 14 Sep 2016. Retrieved from http:\/\/investor.ambarella.com\/events.cfm<\/a><\/p>\n

[5]<\/a> Unknow, (2015, 26 Sep). Welcome to the Drone Age. The Economist. <\/em>Retrieved from http:\/\/www.economist.com\/news\/science-and-technology\/21666118-miniature-pilotless-aircraft-are-verge-becoming-commonplace-welcome<\/p>\n

[6]<\/a> Dr. Fermi Wang, CEO, and George Laplante, CFO. \u201cAmbarella Inc.\u201d Deutsche Bank 2016 Technology Conference.\u201d 14 Sep 2016. Retrieved from http:\/\/investor.ambarella.com\/events.cfm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Drones are capturing HD videos from never-before-seen vantage points. GoPro cameras continue to amaze sports enthusiasts with new images of the game, while cars’ safety improve from rear-view and all-view cameras. Behind each of these examples is an HD video processing chip developed by Ambarella, who’s investment in technology will continue to pave the way for improved HD videos.<\/p>\n","protected":false},"author":2198,"featured_media":20637,"comment_status":"open","ping_status":"closed","template":"","categories":[1253,2857,2856],"class_list":["post-20636","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-drones","category-hd-video","category-self-driving-cars"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/digitization-challenge-2016\/","yoast_head":"\nHD Video - Ambarella's Chip That Makes It Happen - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/hd-video-ambarellas-chip-that-makes-it-happen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HD Video - Ambarella's Chip That Makes It Happen - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"Drones are capturing HD videos from never-before-seen vantage points. 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