  {"id":18215,"date":"2016-11-18T14:35:50","date_gmt":"2016-11-18T19:35:50","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/distrupting-your-high\/"},"modified":"2016-11-18T14:46:41","modified_gmt":"2016-11-18T19:46:41","slug":"distrupting-your-high","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/distrupting-your-high\/","title":{"rendered":"Distrupting Your High"},"content":{"rendered":"<p><strong>Silk Road<\/strong><\/p>\n<p>Ross Ulbricht\u2019s company, Silk Road was the world\u2019s most successful cryptomarket, bringing digital transformation to disrupt the traditional illicit drugs operating model. \u00a0Illicit drugs have traditionally been supplied on various models mainly centered on some sort of grower, producer, distributor, dealer supply chain.\u00a0 Silk Road seeks to eliminate the dealer by allowing distributors to go direct to consumers.\u00a0 In order to avoid government prosecution, Silk Road is built on two main technologies, Tor and Bitcoin. Tor, the onion router, allows users to access a part of the internet referred to as the \u2018dark web\u2019 and to operate there anonymously by moving traffic through thousands of relays worldwide.\u00a0 Bitcoin is a digital currency, which brings anonymous payments to the Silk Road cryptomarket.\u00a0 With these two technologies, Silk Road created a truly anonymous marketplace where suppliers could sell anything they wanted without risk of government prosecution.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<p>Silk Road combined these tools of digital anonymity with an escrow system in order to create trust in the seemingly untrustworthy world of illicit drugs.\u00a0 Silk Road would hold buyer\u2019s money until they have received their product and then transfer the money to the supplier taking a commission from the sale.\u00a0 Silk Road also employed a rating system in order to build trust between buyers and suppliers.\u00a0 This model was hugely effective and provided all of the traditional benefits of online shopping (convenience, price, variety) with the added benefit of decreasing one\u2019s chances of being injured or killed in a drug dealing related crime.\u00a0 This led to huge success with over $1.2 billion in sales and $80 million in yearly commission<a href=\"#_ftn3\" name=\"_ftnref3\">[2]<\/a> before Ross Ulbricht was arrested in 2013 and jailed for life and the website was shutdown.\u00a0 Silk Road was a substantial portion of the illicit drug market, with a 65% brand recognition and 18% use rate among American drug users.<a href=\"#_ftn4\" name=\"_ftnref4\">[3]<\/a><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Silk-Road.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18070\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Silk-Road.jpg\" alt=\"silk-road\" width=\"460\" height=\"276\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Silk-Road.jpg 460w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Silk-Road-300x180.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a><\/p>\n<p><strong>Suggestions for the Future<\/strong><\/p>\n<p>Since the demise of Silk Road, multiple successor websites have popped up, colloquially known as Silk Road 2.0 and 3.0 who operate on largely the same principles.\u00a0 In order to operate better in the future, these websites should move their operations out of the reach of authorities.\u00a0 A few possible solutions would be to move to a country without drug laws or onto the high seas, possible operating in a pressure resistant container deep underwater where arrest would be impractical and attack immoral. This operational improvement, to try and move beyond the range of American justice would do much to increase the longevity of these cryptomarkets.<\/p>\n<p>Another key issue which led to the downfall of Ross Ulbricht, who went by the moniker Dread Pirate Roberts, the nom de guerre of a character in the iconic 80s movie, <em>The Princess Bride<\/em>, was Ulbricht\u2019s alleged propensity to act like an old-world drug kingpin.\u00a0 According to the FBI, Ulbricht \u201csoliciting six murders-for-hire in connection with operating the site, although there is no evidence that these murders were actually carried out.\u201d<a href=\"#_ftn6\" name=\"_ftnref6\">[4]<\/a>\u00a0 Perhaps, Ulbricht fell into the common drug dealing trap of getting high off his own supply, a form of narcotic hubris. Future cryptomarket operators would be keen to remain personally divested from the organization, solely offering a marketplace and not seeking to control or in any way involve themselves with the content sold.<\/p>\n<p><strong>From Shooting to Hacking<\/strong><\/p>\n<p>So long as there are governments black markets will exist.\u00a0 Governments by their very nature mandate materials and substances which cannot be purchased on an open market.\u00a0 With the advent of the internet, such markets will increasingly be online though this will never supplant their offline counterparts.\u00a0 The constant battle between security and privacy taking place on the internet will lead to swings where illicit markets wane and then wax but never falter.\u00a0 By no means is this a net negative.\u00a0 In fact, cryptomarkets may provide a net good for the world as they replace much of the violence associated with drug dealing.\u00a0 Since governments fail to either entirely control and ban or to regulate and allow for the sale of illicit items, online black markets will pick up the slack.\u00a0 Luckily in the online world, violence is moved far from the end user and vendor rating systems decrease the likelihood of laced drugs leading to health complications.<\/p>\n<p>(703 words)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <span id=\"js-reference-string-0\" class=\"selectable\">Martin, J. &#8220;Lost On The Silk Road: Online Drug Distribution And The &#8216;Cryptomarket'&#8221;. N.p., 2016.<\/span> http:\/\/crj.sagepub.com\/content\/early\/2013\/10\/06\/1748895813505234.full.pdf+html<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[2]<\/a> <span id=\"js-reference-string-0\" class=\"selectable\">Barratt, Monica J., Jason A. Ferris, and Adam R. Winstock. &#8220;Use Of Silk Road, The Online Drug Marketplace, In The United Kingdom, Australia And The United States&#8221;. N.p., 2016. <\/span>http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/add.12470\/full<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[3]<\/a> <span id=\"js-reference-string-0\" class=\"selectable\">Barratt, Monica J., Jason A. Ferris, and Adam R. Winstock. &#8220;Use Of Silk Road, The Online Drug Marketplace, In The United Kingdom, Australia And The United States&#8221;. N.p., 2016. <\/span>http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/add.12470\/full<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[4]<\/a> <span id=\"js-reference-string-2\" class=\"selectable\">&#8220;Ross Ulbricht, Aka Dread Pirate Roberts, Sentenced In Manhattan Federal Court To Life In Prison&#8221;. <i>Federal Bureau of Investigation<\/i>. N.p., 2016. Web. 18 Nov. 2016.<\/span> https:\/\/www.fbi.gov\/contact-us\/field-offices\/newyork\/news\/press-releases\/ross-ulbricht-aka-dread-pirate-roberts-sentenced-in-manhattan-federal-court-to-life-in-prison<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[5]<\/a> http:\/\/silkroaddrugs.org\/tag\/deep-web\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2009, a young entrepreneur named Ross Ulbricht took on the toughest industry around and succeeded, creating a company with $1.2 billion in yearly sales.  Since then, Ross has been forcibly retired and lives in Manhattan where he will spend the rest of his life behind bars.<\/p>\n","protected":false},"author":2374,"featured_media":18293,"comment_status":"open","ping_status":"closed","template":"","categories":[2569,2567,2270,2566,2568],"class_list":["post-18215","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-bitcoin","category-black-market","category-digital-disruption","category-drugs","category-tor"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/digitization-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distrupting Your High - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/distrupting-your-high\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Distrupting Your High - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"In 2009, a young entrepreneur named Ross Ulbricht took on the toughest industry around and succeeded, creating a company with $1.2 billion in yearly sales. 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