With 4 billion queries annually, \u201cBeauty\u201d is one of the most searched terms on internet [2]. Intuitively though, beauty and technology do not go hand in hand. Consumers prefer the real experience – seeing what a product looks or smells like, before making a decision. More recently, a new hybrid millennial consumer is emerging, who is mixing online and offline channels as sources of information and purchase. For instance, when shopping in store 80% of women in US use their smartphone to get product details before they buy it [6]. Meaning, there could be up to 40 points of contact before a purchase even takes place [6].<\/p>\n
Beauty and Digital: A Perfect Match<\/strong><\/p>\n L\u2019Or\u00e9al\u00a0the global leader in beauty, clocking revenues of $28 billion [15] is integrating technology into its new age digital beauty model. With beauty market projected to cross $461 billion revenue by 2018 [3], that’s a 4.5% CAGR over 5 years [3], the company has appointed a Chief Digital Officer in its Executive Committee and launched a \u201cGMAT for Digital\u201d training program to get internal teams onboard its transformation agenda. L\u2019Or\u00e9al\u2019s mandate is clear: Be No. 1 in the digital beauty through early adoption of e-commerce, \u00a0lovemark consumer interactions and\u00a0engaging data technologies to capture the next billion consumers.<\/p>\n\n