{"id":17266,"date":"2016-11-18T01:57:01","date_gmt":"2016-11-18T06:57:01","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/a-way-for-all-consultants-to-stay-healthy-on-the-road\/"},"modified":"2016-11-18T01:57:01","modified_gmt":"2016-11-18T06:57:01","slug":"a-way-for-all-consultants-to-stay-healthy-on-the-road","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/a-way-for-all-consultants-to-stay-healthy-on-the-road\/","title":{"rendered":"A Way for All Consultants to Stay Healthy on the Road"},"content":{"rendered":"

The Current Wellness Boom<\/strong><\/span><\/p>\n

With healthcare spending on the rise around the world (see Exhibit 1) as a percentage of GDP, there has been an increase push to change from treatment to prevention medicine [1]; after all, what better way to reduce the spending on healthcare than to avoid people getting sick to begin with? As of 2013, the global wellness market hit $3.4 trillion, with the healthy eating, nutrition, and weight loss sector owning $278 billion of the market [2]. Monetizing on this trend, and realizing that people in today\u2019s age are busy, with very limited time to make it to the gym, DailyBurn entered the market with a simple platform of bringing the workouts to the consumers in the comfort of their own homes and a time that is convenient for them.<\/p>\n

\"Exhibit<\/a><\/p>\n

 <\/p>\n

DailyBurn\u2019s Business Model: How They Create Value<\/strong><\/span><\/p>\n

DailyBurn is an online fitness program designed for both men and women to help them stay motivated to maintain a healthy lifestyle. Dubbed as the \u201cdigital fitness solution\u201d, DailyBurn focuses on acknowledging a person\u2019s well-being is not just about working out, but also about their overall wellness including diet [3].<\/p>\n

DailyBurn is committed to bringing workouts to a place that is convenient for their customers at a time that works in their schedule \u2013 DailyBurn acknowledges people in the 21st<\/sup> century are busy and to help people stay healthy, DailyBurn must make living healthier lives as easy and convenient as possible [3].<\/p>\n

DailyBurn also quantifies their customer\u2019s success and helps them track it so that folks stay motivated to stay healthy [3].<\/p>\n

 <\/p>\n

Daily Burn\u2019s Operating Model: How They Deliver The Value<\/span> <\/strong><\/p>\n

Video 1: DailyBurn Advertisement [6]
\n<\/strong><\/p>\n

https:\/\/vimeo.com\/118193877%20<\/a><\/p>\n

Base Offerings<\/em>: DailyBurn provides 16 different exercise programs, 500+ different workouts, meal plans, recipes, and supplement recommendations [4]. They use high-profile expert trainers in their 16 programs, such as Bob Harper, a trainer from The Biggest Loose TV show. DailyBurn diversifies their exercise programs so that there is an option for everyone, no matter where they are fitness wise and what types of workouts they enjoy, including: cardio circuits, dancing, kettlebell workouts, yoga, pilates, and weight lighting [5]. To keep customers from being overwhelmed, customers are asked to input key metrics such as current weight, goal weight, gender, age, previous workout experiences, and how much time they will have to work out; then customers are given a recommended trainer and fitness program which best fits their current needs [3].<\/p>\n

Technology<\/em>: DailyBurn offers high quality videos that can be streamed over the internet, whether customers are at home or on the road. Additionally, the videos are available on multiple internet devices, through customer\u2019s laptop, phone, tablet, or even Xbox [3]. \u00a0The iTunes DailyBurn app is easy to use and navigate; the app logs the current workout data (i.e. calories burned) for customers after every workout and customers can even pair the app with a heart rate monitor for better data [5]. The data is summarized in visuals (i.e. graphs on weight lost) for the customer to track their progress [3].<\/p>\n

Pricing<\/em>: DailyBurn has different low price offerings. The first option is $12.95\/month for a cost-conscious customer (often marketed as an option that is cheaper than joining a gym). The second option is $27.95\/month, which includes 1:1 coaching. Alternatively, customers could pay for a year up front for $119.95 base or $239.95 for 1:1 coaching [5].<\/p>\n

Add-Ons: <\/em>DailyBurn sells add-ons on their site such as a heart rate monitor, supplements, and equipment (i.e. kettlebells), none of which are required but all are nice to have for the health conscious customer DailyBurn targets[5].<\/p>\n

 <\/p>\n

Additional Steps DailyBurn Should Consider<\/strong><\/span><\/p>\n

Accessibility<\/em>: \u00a0<\/strong>While videos are crisp and clear, customers need a fast connection to stream the content; therefore, this will be an issue for people with limited data on their cellular plans or slow wifi. To remedy this, DailyBurn should consider a function similar to Spotify where customers can \u201cdownload\u201d the video so that they can watch it at their convenience; then customers could then manually update their stats from the workout at a later time so DailyBurn can still track a customer’s progress.<\/p>\n

Team Motivation<\/em>: One of the biggest drawbacks for DailyBurn is that the customer is working out on their own the entire program. While this is optimal for convenience, it is very difficult for the customer to be consistently self-motivated to do the work-outs and to do them well. To remedy this, DailyBurn should consider adding a teaming aspect to it \u2013 for instance, they could have people sign-up in teams and whichever team gets the most points each week earns a prize (i.e. a $25 gift card). While they do have a community function of being able to blog about their accomplishments now, there is no competitive environment [4].<\/p>\n

 <\/p>\n

Word Count (793)<\/p>\n

Sources<\/strong><\/span><\/p>\n

    \n
  1. \u201cUnraveling the Crisis in American Healthcare.\u201d Unraveling the Crisis in American Healthcare | Physicians for a National Health Program<\/em>, www.pnhp.org\/news\/2013\/june\/unraveling-the-crisis-in-american-healthcare.<\/li>\n
  2. \u201cGlobal Wellness Market Is Now Three Times Larger than Worldwide Pharmaceutical Industry.\u201d Global Wellness Institute<\/em>, globalwellnessinstitute.org\/global-wellness-institute-study-34-trillion-global-wellness-market-is-now-three-times-larger-than-worldwide-pharmaceutical-industry\/<\/a>.<\/li>\n
  3. Sela, By et al. \u201cDailyBurn Reviews – Is It a Scam or Legit?\u201d HighYa<\/em>, 4 Nov. 2016, www.highya.com\/dailyburn-reviews.<\/li>\n
  4. , Daily Burn. \u201cDaily Burn: A Better Fit.\u201d Daily Burn \u2014 A Better Fit<\/em>, lp.dailyburn.com\/s2_static\/index2.html.<\/li>\n
  5. \u201cDailyburn Review – WeightlessMD.\u201d WeightlessMD<\/em>, weightlessmd.com\/dailyburn-review\/.<\/li>\n
  6. \u201cDaily Burn _ 2015 Commercial Spot.\u201d Vimeo<\/i>, vimeo.com\/118193877. <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Healthy living and workouts now available at your fingertips when you are home, traveling, or even at work.<\/p>\n","protected":false},"author":1859,"featured_media":17278,"comment_status":"open","ping_status":"closed","template":"","categories":[208,41,2474,1016,2475,562],"class_list":["post-17266","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-health","category-healthcare","category-healthy","category-wellness","category-work-out","category-working-out"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/digitization-challenge-2016\/","yoast_head":"\nA Way for All Consultants to Stay Healthy on the Road - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/a-way-for-all-consultants-to-stay-healthy-on-the-road\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Way for All Consultants to Stay Healthy on the Road - 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