  {"id":17196,"date":"2016-11-18T01:01:02","date_gmt":"2016-11-18T06:01:02","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/the-dirty-truth-why-you-shouldnt-shower-when-its-raining-and-what-optis-cloud-based-iot-platform-is-doing-to-help\/"},"modified":"2016-11-18T01:01:02","modified_gmt":"2016-11-18T06:01:02","slug":"the-dirty-truth-why-you-shouldnt-shower-when-its-raining-and-what-optis-cloud-based-iot-platform-is-doing-to-help","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/the-dirty-truth-why-you-shouldnt-shower-when-its-raining-and-what-optis-cloud-based-iot-platform-is-doing-to-help\/","title":{"rendered":"The Dirty Truth: Why You Shouldn\u2019t Shower When its Raining and what Opti\u2019s Cloud-based IoT platform is Doing to Help"},"content":{"rendered":"<p><span style=\"color: #000000;font-family: Calibri\">If you ask the City of New York Environmental Protection Agency what the best way is to help keep local waterways clean, they will tell you to limit your water usage by not showering or washing dishes during a rain storm to prevent raw sewage from being discharged into local rivers [1].<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><span style=\"color: #000000;font-family: Calibri\">In cities with aging infrastructure, extended period of rain can overwhelm a Waste Water Treatment Plant (WWTP) which can cause any excess water being put into the system to be directly discharged through a Combined Sewage Overflow (CSO). For older cities this is of increasing concern for sanitation issues and keeping waterways clean for public use.<\/span><\/p>\n<p>Exhibit 1<\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">\u00a0<a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17166\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-300x202.png\" alt=\"cso\" width=\"300\" height=\"202\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-300x202.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO.png 436w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">The digital transformation has created opportunities for businesses to address such capacity problems in ways never previously imagined.<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><span style=\"color: #000000;font-family: Calibri\">After Super Storm Sandy hit New York City, the idea that older U.S. cities are not very resilient to extreme weather events became a topic of discussion.<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><span style=\"color: #000000;font-family: Calibri\">OptiRTC is an Internet-of-Things (IoT) company with an operating model which has networked multiple water-level meters to enable governments to put in place an appropriate stormwater storage infrastructure. Additionally they are able to increase response to \u201coverflow events\u201d through a cloud-based platform for active and centralized control [2].<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><span style=\"color: #000000;font-family: Calibri\">For businesses and governments concerned about large storms or extreme weather events overwhelming a city\u2019s infrastructure, OptiRTC provides solutions at the for reducing the stress on the stormwater management system by providing accurate information on the levels of water in various tanks, reservoirs and holding ponds so that governments can control how much water is getting discharged from CSOs [3].<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">For cities in the future, infrastructures must be able to adapt and react to a changing climate. IoT when used for this purpose is a network of physical stormwater storage mechanisms embedded with electronics which allow the water levels to be sensed and controlled remotely across network infrastructure [4]. Through sensors that feed data on weather conditions, water storage levels and sewage levels, OptiRTC\u2019s operating model is to create a digital ecosystem that combines this information and controls pumps to know when to hold water and when to release it back into the system. With aging infrastructure in cities combined with increased population density and increasing extreme weather events, OptiRTC has an opportunity to grow even further in this field.<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><\/p>\n<p>Exhibit 2<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Water-levels.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17156\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Water-levels-287x300.png\" alt=\"water-levels\" width=\"287\" height=\"300\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Water-levels-287x300.png 287w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Water-levels-768x803.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Water-levels-574x600.png 574w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Water-levels.png 774w\" sizes=\"auto, (max-width: 287px) 100vw, 287px\" \/><\/a><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/title-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17214\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/title-6-300x203.png\" alt=\"title\" width=\"300\" height=\"203\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/title-6-300x203.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/title-6-768x518.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/title-6-600x405.png 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/title-6.png 877w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">Similarly, the Business model for OptiRTC would not exist without this level of technology and the ability to have a connected system to remotely control stormwater tanks and be able to prevent overflows in a city.<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><span style=\"color: #000000;font-family: Calibri\">As the first movers in the stormwater management industry they are both creating the market by showing cities that flooding and using CSO\u2019s does not have to be a reality, as well as being the only ones currently providing this service [5].<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><span style=\"color: #000000;font-family: Calibri\">As they are unique to this space and are building a market while selling their service, they must clearly define their target consumer.<\/span><span style=\"color: #000000;font-family: Calibri\">\u00a0 <\/span><span style=\"color: #000000;font-family: Calibri\">Currently OptiRTC offers products to aid cities and municipal governments, as well as products for private businesses with EPA runoff concerns. These two sets of customers provide very different value propositions that show the range of services that can be provided, but can capitalize off the improvements of the other type of customer.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">Going forward Opti should consider going into Public-Private partnerships which can combine their disparate customers and create even greater network effects. This can benefit businesses as well as the cities where they are located by being able to use private land to help city infrastructure for water storage as well as to improve water quality by allowing collected stormwater to go through WWTPs after the peak demand and avoid getting discharged into a CSO.<\/span><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-photo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17177\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-photo-300x225.jpg\" alt=\"cso-photo\" width=\"300\" height=\"225\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-photo-300x225.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-photo-768x576.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-photo-1024x768.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/CSO-photo-600x450.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Cambridge-CSO.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17179\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Cambridge-CSO-300x158.png\" alt=\"cambridge-cso\" width=\"300\" height=\"158\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Cambridge-CSO-300x158.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Cambridge-CSO-768x405.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Cambridge-CSO-1024x540.png 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Cambridge-CSO-600x316.png 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Cambridge-CSO.png 1115w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">As you can see from the pictures above taken during the storm this week of our local CSO on the Charles River, this is an issue that we should be concerned with as well. Cambridge Massachusetts Department of Public Works warn that CSO\u2019s in the city act as a \u201crelief valve\u201d so that water does not back up into homes and businesses or onto the streets, and has published public health warnings to avoid coming into contact with the Charles River or Alwife Brook for at least 48 hours after a rainstorm due to contamination[6]. This is not a remote issue that OptiRTC is addressing, but an infrastructure problem that affects millions of people that can be solved with IoT cloud-based technology that can keep city stormwater systems from overflowing and contaminating public use waterways. <\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">(744 words)<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">Footnote:<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">[1] New York City Environmental Protection, \u201cWait\u2026Pilot Program,\u201d <\/span><a href=\"http:\/\/www.nyc.gov\/html\/dep\/html\/stormwater\/wait_program.shtml\"><span style=\"color: #0563c1;font-family: Calibri\">http:\/\/www.nyc.gov\/html\/dep\/html\/stormwater\/wait_program.shtml<\/span><\/a><span style=\"color: #000000;font-family: Calibri\">, accessed November 17, 2016.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">[2] Mary Catherine O\u2019Connor, \u201cHow Opti Leverages the IoT to Improve Stormwater management,\u201d Internet of Things Journal, <\/span><a href=\"http:\/\/www.iotjournal.com\/articles\/view?14863\/\"><span style=\"color: #0563c1;font-family: Calibri\">http:\/\/www.iotjournal.com\/articles\/view?14863\/<\/span><\/a><span style=\"color: #000000;font-family: Calibri\">, accessed November 12, 2016.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">[3] OptiRTC, \u201cUse Opti to Control Stormwater,\u201d <\/span><a href=\"https:\/\/optirtc.com\/products\/nimbus\/\"><span style=\"color: #0563c1;font-family: Calibri\">https:\/\/optirtc.com\/products\/nimbus\/<\/span><\/a><span style=\"color: #000000;font-family: Calibri\"> , accessed November 17, 2016.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">[4] Jamie Lefkowitz, Alexa Sarmanian, Marcus Quigley, \u201cContinuous Monitoring and Adaptive Control \u2013 the Internet of Things Transforms Stormwater Management,\u201d Journal of the New England Water Environmental Association. Vol 50:1, Spring 2016. <\/span><a href=\"http:\/\/www.newea.org\/wp-content\/uploads\/2014\/03\/NEWEA-Journal_Spr16.pdf#page=25\"><span style=\"color: #0563c1;font-family: Calibri\">http:\/\/www.newea.org\/wp-content\/uploads\/2014\/03\/NEWEA-Journal_Spr16.pdf#page=25<\/span><\/a><span style=\"color: #000000;font-family: Calibri\"> , accessed November 12, 2016.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">[5] Steve Boulanger, interview by author, Cambridge, Massachusetts, November 17, 2016.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">[6] Cambridge Department of Public Works, \u201cCombined Sewer Overflows,\u201d <\/span><a href=\"https:\/\/www.cambridgema.gov\/theworks\/ourservices\/stormwatermanagement\/combinedseweroverflows1\"><span style=\"color: #0563c1;font-family: Calibri\">https:\/\/www.cambridgema.gov\/theworks\/ourservices\/stormwatermanagement\/combinedseweroverflows1<\/span><\/a><span style=\"color: #000000;font-family: Calibri\"> , accessed November 12, 2017.<\/span><\/p>\n<p><span style=\"color: #000000;font-family: Calibri\">\u00a0Exhibits<\/span><\/p>\n<p><span style=\"font-family: Calibri\">[1] Cambridge Department of Public Works, \u201cCombined Sewer Overflows,\u201d <\/span><a href=\"https:\/\/www.cambridgema.gov\/theworks\/ourservices\/stormwatermanagement\/combinedseweroverflows1\"><span style=\"color: #0563c1;font-family: Calibri\">https:\/\/www.cambridgema.gov\/theworks\/ourservices\/stormwatermanagement\/combinedseweroverflows1<\/span><\/a><span style=\"color: #000000;font-family: Calibri\"> , accessed November 12, 2017.<\/span><\/p>\n<p><span style=\"margin: 0px;font-family: 'Calibri',sans-serif;font-size: 11pt\"><span style=\"color: #000000\"><span style=\"color: #333333;font-family: Georgia;font-size: medium\">[2] <span style=\"font-family: Calibri\">Jamie Lefkowitz, Alexa Sarmanian, Marcus Quigley, \u201cContinuous Monitoring and Adaptive Control \u2013 the Internet of Things Transforms Stormwater Management,\u201d Journal of the New England Water Environmental Association. Vol 50:1, Spring 2016. <\/span><a href=\"http:\/\/www.newea.org\/wp-content\/uploads\/2014\/03\/NEWEA-Journal_Spr16.pdf#page=25\"><span style=\"color: #0563c1;font-family: Calibri\">http:\/\/www.newea.org\/wp-content\/uploads\/2014\/03\/NEWEA-Journal_Spr16.pdf#page=25<\/span><\/a><span style=\"color: #000000;font-family: Calibri\"> , accessed November 12, 2016.<\/span><\/span><\/span><\/span><\/p>\n<p>[3] Photo by author, taken November 15, 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital transformation has created opportunities for businesses to address such capacity problems in ways never previously imagined, OptiRTC provides solutions at the for reducing the stress on the stormwater management system by providing accurate information on the levels of water in various tanks, reservoirs and holding ponds so that governments can control how much water is getting discharged from CSOs and keeping our waterways clean.<\/p>\n","protected":false},"author":2435,"featured_media":17217,"comment_status":"open","ping_status":"closed","template":"","categories":[2457,1630,2350,98,1503,2456,1629,427,2458],"class_list":["post-17196","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-capacity","category-cso","category-digital-sensors","category-environment","category-iot","category-sewage","category-stormwater","category-water","category-waterways"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/digitization-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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