{"id":16541,"date":"2016-11-17T21:30:11","date_gmt":"2016-11-18T02:30:11","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/did-you-ever-dream-of-walking-by-the-water-lily-pond-in-company-of-monet-this-dream-could-come-true-sooner-than-you-think\/"},"modified":"2016-11-17T21:36:30","modified_gmt":"2016-11-18T02:36:30","slug":"did-you-ever-dream-of-walking-by-the-water-lily-pond-in-company-of-monet-this-dream-could-come-true-sooner-than-you-think","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/did-you-ever-dream-of-walking-by-the-water-lily-pond-in-company-of-monet-this-dream-could-come-true-sooner-than-you-think\/","title":{"rendered":"Did you ever dream of walking by the Water Lily Pond in company of Monet?\u2026 This dream could come true sooner than you think!"},"content":{"rendered":"

Museums have been around for centuries and yet, when was the last time you actually set a foot in one of them? Too boring? Too strict or old fashioned?… You might want to reconsider those clich\u00e9s<\/em> and pass by the Metropolitan Museum of Art on your next trip to New York.<\/p>\n

Indeed, in the last decade museums have been facing three main challenges[i]<\/a>: Funding and finding new streams of income, Organisational culture with new technologies disrupting their usual operating model and Loss of control as museums contents are becoming easily accessible online.<\/p>\n

While some museums have been fighting technology in early 2000s by forbidding the usage of mobile phones, they are now embracing it to re-design their organizational and business models. Three main trends[ii]<\/a> have been observed in the development of new strategies by museums worldwide:<\/p>\n