{"id":15812,"date":"2016-11-17T15:17:55","date_gmt":"2016-11-17T20:17:55","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/has-time-inc-s-time-run-out\/"},"modified":"2016-11-17T15:17:55","modified_gmt":"2016-11-17T20:17:55","slug":"time-has-their-time-run-out","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/time-has-their-time-run-out\/","title":{"rendered":"Time: Has Their Time Run Out?"},"content":{"rendered":"

Digital technology has been transformative, greatly improving productivity and opening up new business opportunities for many industries. Some sectors, however, have faced serious consequences due to the digital revolution, and perhaps no industry has been harder hit than print. One company in particular, Time Inc. (\u201cTime\u201d), the largest magazine publisher in America, with popular titles including TIME<\/em>, PEOPLE<\/em>, and Sports Illustrated<\/em>, has suffered severely. The company\u2019s stock price has declined from $23 in 2014, when spun-off from Time Warner, to only $13 today, a decline of approximately 45% [1]. Although the company has made valiant efforts to maintain its legacy business model while venturing into the digital world, unfortunately the tide against the industry is too strong and Time must do more if they are to succeed.<\/p>\n

Industry Context<\/strong><\/p>\n

To put Time\u2019s struggles into a larger context, it is important to recognize some of the primary challenges Time faces as a result of the rise of digital:<\/p>\n