{"id":15421,"date":"2016-11-17T13:24:10","date_gmt":"2016-11-17T18:24:10","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/streetline-leading-the-way-for-smart-parking\/"},"modified":"2016-11-17T13:24:10","modified_gmt":"2016-11-17T18:24:10","slug":"streetline-leading-the-way-for-smart-parking","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/streetline-leading-the-way-for-smart-parking\/","title":{"rendered":"Streetline \u2013 Leading the way for \u2018Smart Parking\u2019"},"content":{"rendered":"

Parking your car is among the most unpleasant daily experiences – it\u2019s inefficient and mundane. It\u2019s been like this for years, and with cities flocked with more cars everyday, it gets troublesome. Is there a scope for transformational change in Parking?<\/p>\n

First thoughts on transforming parking<\/strong> – \u201cAt first glance, it\u2019s just a way to find a parking spot. It has elements of social, mobile, analytics and cloud, but is it really doing anything more than giving directions to drivers on their mobile device so they can find open parking spaces in the city? Surely that\u2019s just an incremental value-add, and hardly transformative. It\u2019s just going to save me a few minutes in finding a spot.\u201d [1<\/a>]<\/p>\n

Smart Parking has the \u2018Hidden Disruption\u2019 \u2013 The Big Picture<\/strong><\/p>\n

There are more than 2 billion parking spaces in the U.S.A, total of 70 million hours are spent each year looking for parking which represents a $1B loss to the economy.<\/p>\n

In addition, 30% of city drivers are looking for parking and this adds about 10% to the average vehicle\u2019s CO2 emissions. Smart parking can enable cities to better understand parking behavior and make policy changes that can improve conditions. This might include changes such as parking hours of operation, parking time limits, or even demand-based pricing. The result is that smart parking can enable cities to increase revenue by up to 20-30% and cities can achieve an ROI in 1-2 years. Recent case studies have shown sales tax revenues increased by 11.9%, a 30% reduction in greenhouse gas emissions, a 10% reduction in traffic, and an increase of 2% in local GDP. Reducing traffic and parking congestion improves commerce by making cities more accessible for all involved. [2<\/a>]<\/p>\n

\"sf-park-smart-parking\"<\/a> \u00a0[Picture 1<\/a>]<\/p>\n

STREETLINE<\/strong> \u2013 Revolutionizing Parking<\/p>\n

Streetline, founded in 2005 has already handled more than 500 million parking events. They provide a comprehensive set of solutions from hardware and sensors to smart parking applications used by consumers, businesses and cities. They have secured support from companies like Qualcomm, Citigroup and Cisco. [3<\/a>]<\/p>\n

Breaking down their Operating Model<\/strong><\/p>\n

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  1. Sensors are installed next to parking spots in cities and universities that relay information whether the spot is empty, using magnetometers and light sensitivity (in the near future, these sensors will capture temperature of the road, CO2 and humidity levels of the air). [4<\/a>]<\/li>\n
  2. The sensors are tied into municipality Wi-Fi networks, which are provided by Cisco.<\/li>\n
  3. This data is fed into the Consumer-facing Streetline Parker App [5<\/a>]<\/li>\n
  4. Drivers, cities and businesses can access the real-time parking data through a monthly subscription model.<\/li>\n<\/ol>\n

    San Mateo and San Carlos, California were the first two cities to benefit, but Streetline has expanded to more than 30 cities in the US and is now expanding into Europe and Canada.<\/p>\n

    The Streetline Platform has 3 main pillars:<\/p>\n