{"id":13971,"date":"2016-11-04T17:57:07","date_gmt":"2016-11-04T21:57:07","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/carnival-corporation-greener-and-cleaner\/"},"modified":"2016-11-04T17:57:07","modified_gmt":"2016-11-04T21:57:07","slug":"carnival-corporation-greener-and-cleaner","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/carnival-corporation-greener-and-cleaner\/","title":{"rendered":"Carnival Corporation: Greener and Cleaner?"},"content":{"rendered":"

Is Carnival Corporation Creating Waves with its Climate Change Efforts?<\/strong><\/p>\n

With a portfolio of ten brands, Carnival Corporation (Carnival) \u2013 a giant in the cruise industry \u2013 carried 10.8 million passengers in 2015 onboard their 99 ships, which accounted for 47% of global cruise guests in the industry and generated $15.7 billion in revenue [1]. In an industry with 230 cruise ships [2], Carnival has a significant responsibility towards investing in the reduction of greenhouse gases, and it has become an industry leader with its efforts to move towards a greener fleet.<\/p>\n

Several of Carnival\u2019s new ships that they have ordered will be powered at sea and at port by liquefied natural gas [1]. In addition, Carnival has undertaken various efforts throughout 2015 to further reduce its fuel consumption and greenhouse gas emissions such as: air lubrication systems, exhaust gas cleaning systems, and alternative fuels [3]. Carnival aims to reduce its CO2<\/sub>E emissions by 25% in 2020, and is well on their way towards accomplishing this feat by equipping 41% of their fleet with new technologies. With its intended reduction of greenhouse gasses, Carnival will reduce the impact of its cruise ships on ecosystems and communities across the globe.<\/p>\n

Additionally, Carnival\u2019s cruise ships waste streams, which come from various sources onboard, have remained a focus area for Carnival\u2019s environmental efforts. The waste from ships is a factor that adds to greenhouse gas emissions because the waste is hauled onshore to landfills. \u00a0To reduce waste generated, Carnival has worked with its supply chain to reduce packaging that is used onboard the ship and has also begun to use more recyclable goods. Similar to Carnival\u2019s plan for fuel emissions, they seek to reduce waste generated by 5% by 2020 [3]. Likewise, Carnival has started working with partners onshore to reduce the amount of waste that is transferred to land once the ship docks.<\/p>\n

With these efforts in mind, it is not a mystery why Carnival has led the cruise ship industry in its efforts to reduce greenhouse gas and waste. The cruise industry plays a major role in the reduction of greenhouse gases because of its popularity and of its global reach. Although Carnival has begun to address greenhouse gases through shifts in its business model, there are further actions the company can take. These actions are as follows:<\/p>\n