  {"id":13313,"date":"2016-11-04T17:34:34","date_gmt":"2016-11-04T21:34:34","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/planet-labs-a-satellite-startup-takes-a-flight-to-feed-the-world\/"},"modified":"2016-11-04T17:34:34","modified_gmt":"2016-11-04T21:34:34","slug":"planet-labs-a-satellite-startup-takes-a-flight-to-feed-the-world","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/planet-labs-a-satellite-startup-takes-a-flight-to-feed-the-world\/","title":{"rendered":"Planet Labs: A Satellite Startup Takes a Flight to Feed the World"},"content":{"rendered":"<p><strong>Let Them Eat\u2026 What?<\/strong><\/p>\n<p>According to the UN Food and Agriculture Organization, the world\u2019s farmers will need to produce 70% more food (relative to 2006 levels) to meet the demand of 9.2 billion people projected to inhabit the planet by 2050.[<a href=\"http:\/\/www.economist.com\/technology-quarterly\/2016-06-09\/factory-fresh\">1<\/a>] Further intensifying this pressure is global climate change. Extreme weather events like droughts and flooding, and long-term changes such as rising sea levels are damaging crop yields and shortening growing cycles. Production levels are already flattening, with yield plateaus, or even abrupt drops in yield gain, among 31% of total global rice, wheat and maize production.[<a href=\"https:\/\/www.theguardian.com\/environment\/earth-insight\/2013\/dec\/19\/industrial-agriculture-limits-peak-food\">2<\/a>] As most of the land suitable for farming is already farmed, incremental food production globally must come from higher yields.[<a href=\"http:\/\/www.economist.com\/technology-quarterly\/2016-06-09\/factory-fresh\">1<\/a>]<\/p>\n<p><strong>Getting \u201cSmarter\u201d <\/strong><\/p>\n<p>But fear not, the \u201cit\u201d technology of the day, namely Internet of Things, has come to the industry\u2019s aid. Smart farming aims to make existing arable land more \u201cintelligent\u201d through an amalgamation of connected technologies, such as[<a href=\"https:\/\/agritech.blog.gov.uk\/2015\/07\/09\/smart-farming-agriculture-for-the-future\/\">3<\/a>]:<\/p>\n<ul>\n<li>Sensors to collect information on productivity factors, including temperature, humidity, soil moisture and nutrient content, threat from weeds, pests and diseases<\/li>\n<li>Software to monitor input and remotely control connected harvesters and irrigation equipment;<\/li>\n<li>Unmanned aerial vehicles to control crop picking; and<\/li>\n<li>Geospatial technologies to monitor and optimize crop health and production and farm operations.<\/li>\n<\/ul>\n<p>The U.S. is leading the way in industry sensor deployment, with a 33% year-over-year increase in smart agriculture network connections in 2015, trailing energy (58%) and transportation (49%), but outpacing healthcare and pharmaceuticals (26%).[<a href=\"https:\/\/www.verizon.com\/about\/sites\/default\/files\/state-of-the-internet-of-things-market-report-2016.pdf\">4<\/a>] Analysts estimate global agricultural IoT device shipments will continue growing at a healthy 20% CAGR to 75 million units by 2020.[<a href=\"http:\/\/www.businessinsider.com\/internet-of-things-smart-agriculture-2016-10\">5<\/a>]<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Agricultural-IoT-Device-Shipment.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12698 size-medium\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Agricultural-IoT-Device-Shipment-300x180.jpg\" alt=\"agricultural-iot-device-shipment\" width=\"300\" height=\"180\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Agricultural-IoT-Device-Shipment-300x180.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Agricultural-IoT-Device-Shipment-600x360.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Agricultural-IoT-Device-Shipment.jpg 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Exhibit 1: Global Agricultural IoT Device Shipment Forecast[<a href=\"http:\/\/www.businessinsider.com\/internet-of-things-smart-agriculture-2016-10\">5<\/a>]<\/p>\n<p><strong>Planet Labs: Picturing the Earth Every Day<\/strong><\/p>\n<p>For many technology and food providers, climate change triggers noteworthy changes in business strategies and operations. In the case of Planet Labs (also known as Planet), it gives the six-year-old startup its entire raison d&#8217;\u00eatre. The company (which has raised $183 million, most recently at $1.1 billion valuation) founded by ex-NASA scientists is working to make the Earth\u2019s changes more visible and actionable for farmers.[<a href=\"https:\/\/techcrunch.com\/2015\/01\/20\/planet-labs-95m\/\">6<\/a>][<a href=\"http:\/\/ifcextapps.ifc.org\/ifcext%5Cpressroom%5Cifcpressroom.nsf%5C0%5C74AF6601CDB3D8B485257E260063B42D\">7<\/a>] It deploys small (measuring 12 inches and weighing 4-5 kg), low-cost, high-frequency imaging satellites to photograph remote parts of the world for agriculture, disaster response and urban planning applications.[<a href=\"https:\/\/www.planet.com\/markets\/monitoring-for-precision-agriculture\/\">8<\/a>][<a href=\"http:\/\/lps16.esa.int\/posterfiles\/paper1053\/1512.14%20One%20Sheet%20v4.pdf\">9<\/a>]<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Dove-Satellite-2016-1280x908.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12689 size-large\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Dove-Satellite-2016-1280x908-1024x726.jpg\" alt=\"dove-satellite-2016-1280x908\" width=\"640\" height=\"454\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Dove-Satellite-2016-1280x908-1024x726.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Dove-Satellite-2016-1280x908-300x213.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Dove-Satellite-2016-1280x908-768x545.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Dove-Satellite-2016-1280x908-600x426.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Dove-Satellite-2016-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Exhibit 2: Dove Satellite[<a href=\"https:\/\/www.planet.com\/markets\/monitoring-for-precision-agriculture\/\">8<\/a>][<a href=\"http:\/\/lps16.esa.int\/posterfiles\/paper1053\/1512.14%20One%20Sheet%20v4.pdf\">9<\/a>]<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/MI-CR135_HFSAT_11U_20160814160632.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12687\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/MI-CR135_HFSAT_11U_20160814160632-846x1024.jpg\" alt=\"mi-cr135_hfsat_11u_20160814160632\" width=\"640\" height=\"775\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/MI-CR135_HFSAT_11U_20160814160632-846x1024.jpg 846w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/MI-CR135_HFSAT_11U_20160814160632-248x300.jpg 248w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/MI-CR135_HFSAT_11U_20160814160632-768x930.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/MI-CR135_HFSAT_11U_20160814160632-496x600.jpg 496w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/MI-CR135_HFSAT_11U_20160814160632.jpg 860w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Exhibit 3: Dove Satellite at a Glance[<a href=\"http:\/\/www.wsj.com\/articles\/satellites-hedge-funds-eye-in-the-sky-1471207062\">10<\/a>]<\/p>\n<p>Its fleet of nano, low-orbiting satellites called Doves typically hitch a ride on rocket launches to the International Space Station and similar projects, including shipment ferries by Elon Musk\u2019s SpaceX. Today, the company has 62 satellites in orbit and aims to have 100 by end of the year \u2013 enough to get a photo of the Earth\u2019s entire land mass every day at 3-5 meter per pixel camera resolution.[<a href=\"http:\/\/www.wsj.com\/articles\/satellites-hedge-funds-eye-in-the-sky-1471207062\">10<\/a>][<a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2016\/03\/terra-bella-planet-labs\/472734\/\">11<\/a>]<\/p>\n<p>Doves are specifically suited for land use observation, via health and types of agricultural crops, extent of logging and deforestation and availability of water.[<a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2016\/03\/terra-bella-planet-labs\/472734\/\">11<\/a>] They do so faster and less expensively than traditional satellites, whose pixel-rich images and large-scale deployments are often cost-prohibitive.[<a href=\"http:\/\/www.newsweek.com\/2016\/09\/16\/why-satellite-imaging-next-big-thing-496443.html\">12<\/a>] Planet\u2019s value proposition is quantity, not quality. Based on the breath of landmass images, it delivers a constant stream of up-to-date information to farmers, corporations and governments to identify changes in crops, soil and water availability, thereby informing strategic decisions around monitoring yield, tracking farm operations and scouting crops.<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/20160324_Sugar-cane-in-Rio-grande-do-sul-1280x960.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12684\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/20160324_Sugar-cane-in-Rio-grande-do-sul-1280x960-1024x768.jpg\" alt=\"20160324_sugar-cane-in-rio-grande-do-sul-1280x960\" width=\"640\" height=\"480\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/20160324_Sugar-cane-in-Rio-grande-do-sul-1280x960-1024x768.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/20160324_Sugar-cane-in-Rio-grande-do-sul-1280x960-300x225.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/20160324_Sugar-cane-in-Rio-grande-do-sul-1280x960-768x576.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/20160324_Sugar-cane-in-Rio-grande-do-sul-1280x960-600x450.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/20160324_Sugar-cane-in-Rio-grande-do-sul-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Exhibit 4:\u00a0Dove satellite image of sugar cane fields in Rio Grande do Sul, Brazil (March\u00a02016)[<a href=\"http:\/\/apogeospatial.com\/planet-lab\/\">13<\/a>]<\/p>\n<p><strong>Flying Forward<\/strong><\/p>\n<p>In order to achieve target refresh rate of the full Earth every day, Planet must dedicate significant additional resources to accelerate production, which is still done at its SF headquarters. It announced this March that it would begin manufacturing 120 units in a six-week span, the fastest manufacture of satellites to date.[<a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2016\/03\/terra-bella-planet-labs\/472734\/\">11<\/a>]<\/p>\n<p>More critically, Planet must continue to advance its data analytics capabilities that translate images into tangible action plans. Today, it works with third-party firms such as Descartes Labs, FarmLogs and FarmersEdge.[11] The next step in its evolution is a simple, fast decision tool for individual growers. Planet is currently developing a software platform for \u201cone-click change analysis across different imagery, seeing roads, towns, and other major features there weren\u2019t there a week, month or year before. For what required hours of expert analysis, now it\u2019s a toggle switch.\u201d[11][12] Furthermore, by connecting the image database with field equipment and back-end IT infrastructure, it can automate and improve production. One use case is a farmer running images of his land through an algorithm and determining the soil makeup of each part of the field. He then remotely directs tractors to automatically apply the right type of fertilizer in each area. This not only saves him time, but also reduces his fertilizer usage, which in returns curbs runoff of nitrate into nearby water sources.<\/p>\n<p>As the saying goes, a picture is worth a thousand words. Planet Labs\u2019s 50-trillion-pixel daily photo of every spot on our rapidly evolving planet, has the potential to be worth a whole lot more \u2013 by empowering the world\u2019s food growers to optimize production, maximize crop yields and feed the world.<\/p>\n<p>[Word Count: 800]<\/p>\n<p>[1] \u201cTechnology Quarterly: The Future of Agriculture,\u201d The Economist, June 9, 2016, <a href=\"http:\/\/www.economist.com\/technology-quarterly\/2016-06-09\/factory-fresh\">http:\/\/www.economist.com\/technology-quarterly\/2016-06-09\/factory-fresh<\/a>, accessed November 2016.<\/p>\n<p>[2] Nafeez Ahmed, \u201cDramatic Decline in Industrial Agriculture Could Herald \u2018Peak Food\u2019\u201d, The Guardian, December 19, 2013, <a href=\"https:\/\/www.theguardian.com\/environment\/earth-insight\/2013\/dec\/19\/industrial-agriculture-limits-peak-food\">https:\/\/www.theguardian.com\/environment\/earth-insight\/2013\/dec\/19\/industrial-agriculture-limits-peak-food<\/a>, accessed November 2016.<\/p>\n<p>[3] \u201cSmart Farming: Agriculture for the future\u201d, AgriTech, July 9, 2015, <a href=\"https:\/\/agritech.blog.gov.uk\/2015\/07\/09\/smart-farming-agriculture-for-the-future\/\">https:\/\/agritech.blog.gov.uk\/2015\/07\/09\/smart-farming-agriculture-for-the-future\/<\/a>, accessed November 2016.<\/p>\n<p>[4] \u201cState of the Market: Internet of Things 2016,\u201d Verizon, <a href=\"https:\/\/www.verizon.com\/about\/sites\/default\/files\/state-of-the-internet-of-things-market-report-2016.pdf\">https:\/\/www.verizon.com\/about\/sites\/default\/files\/state-of-the-internet-of-things-market-report-2016.pdf<\/a>, accessed November 2016.<\/p>\n<p>[5] Andrew Meola, \u201cWhy IoT, Big Data &amp; Smart Farming is the Future Agriculture,\u201d Business Insider<em>, <\/em>October 7, 2016, <a href=\"http:\/\/www.businessinsider.com\/internet-of-things-smart-agriculture-2016-10\">http:\/\/www.businessinsider.com\/internet-of-things-smart-agriculture-2016-10<\/a>, accessed November 2016.<\/p>\n<p>[6] Ryan Lawler, \u201cPlanet Labs Nabs $95 Million and a New COO to Cover the Earth with Flocks of Tiny Satellites,\u201d TechCrunch, January 20, 2015, <a href=\"https:\/\/techcrunch.com\/2015\/01\/20\/planet-labs-95m\/\">https:\/\/techcrunch.com\/2015\/01\/20\/planet-labs-95m\/<\/a>, accessed November 2016.<\/p>\n<p>[7] \u201cIFC Invests in Planet Labs to Improve Access to Emerging Market Satellite Imagery,\u201d International Finance Corporation \u2013 World Bank Group, April 13, 2015, <a href=\"http:\/\/ifcextapps.ifc.org\/ifcext%5Cpressroom%5Cifcpressroom.nsf%5C0%5C74AF6601CDB3D8B485257E260063B42D\">http:\/\/ifcextapps.ifc.org\/ifcext%5Cpressroom%5Cifcpressroom.nsf%5C0%5C74AF6601CDB3D8B485257E260063B42D<\/a>, accessed November 2016.<\/p>\n<p>[8] Planet Labs, <a href=\"https:\/\/www.planet.com\/markets\/monitoring-for-precision-agriculture\/\">https:\/\/www.planet.com\/markets\/monitoring-for-precision-agriculture\/<\/a>, accessed November 2016.<\/p>\n<p>[9] \u201cPlanet Labs at a Glance,\u201d Planet Labs, November 2015, <a href=\"http:\/\/lps16.esa.int\/posterfiles\/paper1053\/1512.14%20One%20Sheet%20v4.pdf\">http:\/\/lps16.esa.int\/posterfiles\/paper1053\/1512.14%20One%20Sheet%20v4.pdf<\/a>, accessed November 2016.<\/p>\n<p>[10] Bradley Hope, \u201cTiny Satellites: The Latest Innovation Hedge Funds Are Using to Get a Leg Up,\u201d Wall Street Journal, August 14, 2016, <a href=\"http:\/\/www.wsj.com\/articles\/satellites-hedge-funds-eye-in-the-sky-1471207062\">http:\/\/www.wsj.com\/articles\/satellites-hedge-funds-eye-in-the-sky-1471207062<\/a>, accessed November 2016.<\/p>\n<p>[11] Robinson Meyer, \u201cA New 50-Trillion-Pixel Image of Earth, Every Day,\u201d The Atlantic, March 9, 2016, <a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2016\/03\/terra-bella-planet-labs\/472734\/\">http:\/\/www.theatlantic.com\/technology\/archive\/2016\/03\/terra-bella-planet-labs\/472734\/<\/a>, accessed November 2016.<\/p>\n<p>[12] G. Burningham, \u201cHow Satellite Imaging Will Revolutionize Everything from Stock Picking to Farming, Newsweek, September 8, 2016, <a href=\"http:\/\/www.newsweek.com\/2016\/09\/16\/why-satellite-imaging-next-big-thing-496443.html\">http:\/\/www.newsweek.com\/2016\/09\/16\/why-satellite-imaging-next-big-thing-496443.html<\/a>, accessed November 2016.<\/p>\n<p>[13] Matteo Luccio, \u201cPlanet Labs,\u201d Apogeo Spatial, May 13, 2016, <a href=\"http:\/\/apogeospatial.com\/planet-lab\/\">http:\/\/apogeospatial.com\/planet-lab\/<\/a>, accessed November 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As global food production struggles to meet rapidly growing demand, a nanosatellite startup dares to photograph the entire planet every day, providing unprecedented visibility and business tools to feed the world.<\/p>\n","protected":false},"author":2059,"featured_media":13349,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-13313","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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