{"id":12568,"date":"2016-11-04T17:11:22","date_gmt":"2016-11-04T21:11:22","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/a-hotel-under-water-hilton-worldwide\/"},"modified":"2016-11-06T14:13:09","modified_gmt":"2016-11-06T19:13:09","slug":"a-hotel-under-water-hilton-worldwide","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/a-hotel-under-water-hilton-worldwide\/","title":{"rendered":"A Hotel Under Water? Hilton Worldwide"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>The Hospitality Industry<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It is November at the capital of capitalism and many of 性视界 Business School\u2019s ambitious first-year MBA candidates are gearing up for the annual \u201cRC Ski Trip\u201d. Keystone, Colorado will welcome a plethora of tourists; and its local economy, particularly the hospitality industry, will benefit greatly. However, many of the world\u2019s largest hotel chains are asking themselves: as sea levels rise, snowfall declines and coral reefs fall apart, how will we survive in certain cities, regions and countries driven by tourism?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Tourism and the hospitality industry have been important aspects in the economic development of many regions in the world. In the 1970s, cheap flights and mass tourism incentivized developers to flock, build and collect as quickly as possible. Unfortunately, hotels and resorts were not built with green initiatives in mind. Additionally, once built, many hospitality operation practices did not include water, waste or energy reduction programs. It is estimated that water can account for up to ten percent of a hotel\u2019s total utility bill, the average hotel guest produces more than one kilogram of waste per day and hotels emit an average of 20.6 kg of carbon dioxide per night. With statics such as these, how can the hospitality industry add the environment and climate to its bottom line? Let us examine Hilton Worldwide.[1][6]<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\"><b>Hilton Worldwide<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Hilton Worldwide collected roughly 11.27 billion U.S dollars in revenue in 2015. This figure only trails InterContinental Hotel Group and Marriott International. Hilton Worldwide operates 737,922 rooms in 4,480 hotels. The company operates hotels in many of the world\u2019s most tourism dependent countries.[3][7]<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2013-03-07-at-9.33.30-AM-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12596\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2013-03-07-at-9.33.30-AM-1-300x249.png\" alt=\"screen-shot-2013-03-07-at-9-33-30-am-1\" width=\"289\" height=\"240\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2013-03-07-at-9.33.30-AM-1-300x249.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2013-03-07-at-9.33.30-AM-1.png 413w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/a>[2]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>How Will Climate Change Impacts Hilton Worldwide<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Climate change will have a direct negative impact on many vacation locations were Hilton Worldwide has numerous hotels. For example, as temperatures rise in the Caribbean, tourist arrivals decrease. \u00a0Examining this further reveals the low-impact scenario of rising temperatures in the Caribbean results in a loss of $715 million dollars in tourist expenditure. The high-impact scenario results in a loss of $1,430 million dollars in tourist revenue. It is evident that Hilton Worldwide and the border hospitality industry will be greatly impacted by climate change prompting hotel closings and decreased profits. So what steps have Hilton Worldwide taken to ensure tourism and profits do not decline while contributing to solve climate change? [5]<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\"><b>Hilton Worldwide\u2019s Response<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Through innovative partnerships and initiating operational initiatives the company\u2019s response is improving the environment and conserving resources. Examples of their actions to date include:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Becoming the first global hospitality company to be certified ISO 50001 for Energy Management, ISO 14001 for Environmental Management and 9001 for Quality Management.[4]<\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li2\"><i><\/i><span class=\"s2\"><i>Installing Vehicle Recharging Stations:\u00a0<\/i><\/span><\/li>\n<\/ul>\n<p>Four Hampton by Hilton hotels in Albany, N.Y partnered with General Electric and SkyChargers to install electric vehicle recharging stations on their properties. Travelers can reduce their carbon impact by renting an electric vehicle and then recharge it using the SkyCharger station at the hotel.[4]<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><i><\/i><span class=\"s2\"><i>Raising Awareness of Waste and Nutrition:<\/i><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Hilton Amsterdam partners with GRO-Holland to collect coffee grounds to use as a base to grow mushrooms. The mushrooms are then processed into vegetarian food items that will be sold in the hotel. The hotel has researched the positive environmental effects of Vegetarianism and how it significantly cuts our dietary carbon footprint. Hilton Amsterdam\u2019s goal is to raise awareness and educate the community on waste reduction and alternative diet options that benefit the environment.[4]<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><i><\/i><span class=\"s2\"><i>Recycling Food Waste into Fertilizer:<\/i><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s2\"><i>\u00a0<\/i><\/span><span class=\"s1\">Hilton Foshan volunteers time to collect and pack coffee waste generated by the hotel every day. Once collected they will use these coffee grounds to remove humidity and improve the air quality in rooms by creating an organic plant fertilizer. The hotel is also packing coffee for the local community, schools, landscaping units and farms to use as fertilizer.[4]<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\"><b>What More Can Be Done<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Although Hilton Worldwide programs have done a tremendous job thus far, more can be achieved. A few recommendations I believe the organization should consider include:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Adopting a towel and linen reuse program for every hotel. Studies have revealed that programs such as these can save up to 6,000 gallons of water every month at a 150-room hotel.[1]<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Increasing the use of renewable energy.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">While I understand these recommendations cannot be easily implemented and will require support from executives and employees alike, we have to ask ourselves what type of world do we want to leave for our children and grandchildren?<\/span><\/p>\n<div id=\"copy-target-216655892\" class=\"bibliography-item-copy-text content col-md-12\"><strong>\u00a0[730 Words]<\/strong><\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\">\n<div id=\"copy-target-216657400\" class=\"bibliography-item-copy-text content col-md-12\">[1] &#8220;Why Hotels Fell Behind On Sustainability and How They Caught Up.&#8221; Triple Pundit People Planet Profit. 2016. Accessed November 04, 2016. http:\/\/www.triplepundit.com\/special\/sustainable-events\/hotels-fell-behind-sustainability-caught\/.<\/div>\n<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\">\n<div id=\"copy-target-216650588\" class=\"bibliography-item-copy-text content col-md-12\">[2] &#8220;The World&#8217;s Most Tourism-dependent Countries, by Skift.&#8221; Skift. 2015. Accessed November 04, 2016. https:\/\/skift.com\/2013\/03\/09\/the-worlds-most-tourism-dependent-countries\/.<\/div>\n<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\">[3] By \u00a0the HNN Editorial Staff. &#8220;HNN &#8211; The 10 Largest Hotel Companies by Room Count.&#8221; HNN &#8211; The 10 Largest Hotel Companies by Room Count. Accessed November 04, 2016. http:\/\/www.hotelnewsnow.com\/Articles\/28560\/The-10-largest-hotel-companies-by-room-count.<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\">[4] \u00a0By 2025, 67% of the World Population Could Live under Water Stress Conditions.3. &#8220;Environments.&#8221; Hilton Worldwide. Accessed November 03, 2016. http:\/\/cr.hiltonworldwide.com\/environments\/;.<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\">\n<div id=\"copy-target-216658462\" class=\"bibliography-item-copy-text content col-md-12\">[5] &#8220;THE IMPACT OF CLIMATE CHANGE ON THE TOURISM SECTOR IN &#8230;&#8221; Accessed November 3, 2016. http:\/\/www.cepal.org\/publicaciones\/xml\/3\/38253\/LCARL.245part4.pdf.<\/div>\n<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\">\n<div id=\"copy-target-216653310\" class=\"bibliography-item-copy-text content col-md-12\">[6] Green, By Going. &#8220;Green Hotels and Responsible Tourism Initiative.&#8221; HotelsCombined.com. Accessed November 04, 2016. http:\/\/green.hotelscombined.com\/Gyh-Environmental-Impact-of-Hotels.php.<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\">\n<div id=\"copy-target-216715686\" class=\"bibliography-item-copy-text content col-md-12\">[7]Forbes. Accessed November 04, 2016. http:\/\/www.forbes.com\/companies\/hilton-worldwide\/.<\/div>\n<\/div>\n<div class=\"bibliography-item-copy-text content col-md-12\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Hospitality Industry It is November at the capital of capitalism and many of 性视界 Business School\u2019s ambitious first-year MBA candidates are gearing up for the annual \u201cRC Ski Trip\u201d. 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