{"id":12548,"date":"2016-11-04T16:36:47","date_gmt":"2016-11-04T20:36:47","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/how-a-paper-company-is-trying-to-write-a-new-chapter-on-sustainability\/"},"modified":"2016-11-04T16:37:39","modified_gmt":"2016-11-04T20:37:39","slug":"how-a-paper-company-is-trying-to-write-a-new-chapter-on-sustainability","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/how-a-paper-company-is-trying-to-write-a-new-chapter-on-sustainability\/","title":{"rendered":"How a Paper Company is trying to write a new chapter on sustainability"},"content":{"rendered":"

The tension between the limited availability of natural resources on Earth and the constant growth of human needs has been discussed for hundreds of years by people around the world. Back in the 18th century, Thomas Malthus had already raised concerns about the risks that a fast-growing population pose to the world in case the supply of goods was not able to meet such needs.[1]<\/a>Although the limitations of Malthus\u2019 theory were exposed by many scientists that came after him, the fundamental lesson that his legacy left to society is on the necessity of constantly discussing these issues in order to guarantee an equilibrium between human needs and world supply.<\/p>\n

Within this context, humans have been putting a lot of effort in order to overcome such challenge and, on recent times, this whole discussion was amplified due to the realization that climate change is a serious problem which poses not only additional and unknown threats but also potential opportunities for business and organizations.<\/p>\n

Some of the effects of the Climate Change may be traced back to the Industrial Revolution. Since those times, the Earth\u2019s average temperature has been increasing substantially (more than 0.9 Celsius degrees from 1880 and 2015). Additionally, within this same period, the carbon dioxide concentration on atmosphere rose from 290 parts per million to 430 parts per million, a phenomenon that contributed to the faster pace of Arctic sea decline and global warming.[2]<\/a><\/p>\n

Part of this impact is attributable to the deforestation, since according to scientists, \u201cwhen forests are cut down, not only does carbon absorption cease, but also the carbon stored in the trees is released into the atmosphere as CO2 if the wood is burned or even if it is left to rot after the deforestation process\u201d. <\/em>Within this context, many paper and pulp companies have adjusted their missions to focus not only on adding value to its main shareholders but also to play an active role on contribute to the sustainability of the environment, since the growing demand for such materials adds pressure on the Earth\u2019s remaining natural forests and endangered wildlife[3]<\/a>.For instance, that is what Suzano<\/strong> \u2013 Brazil\u2019s second biggest paper pulp producer \u2013 has been trying to do.<\/p>\n

By looking at the company\u2019s environmental policy document, it is possible to observe that Suzano aims to closely integrate its economic objectives with environmental and social responsibility, and to sustainably develop its forestry resources and pulp production technologies. Also, the company focuses on preventing pollution, sustainably using water, acting to promote biodiversity and conservation and contributing to the reduction of Greenhouse Gases (GHG) emissions.<\/p>\n

Among the concrete initiatives taken by the Company, there are two measures that deserve to be analyzed in detail.<\/p>\n

First, in accordance with its environmental policy, Suzano maintains certifications for its forest areas from the Forest Stewardship Council (FSC) and Cerflor\/PEFC. Cerflor is a Brazilian national certification scheme recognized by the Programme for the Endorsement of Forest Certification (PEFC). Currently 63% of Suzano\u2019s total (owned and leased) forests are certified according to standards from both organizations. These areas follow strict planting and harvest procedures, focused on mitigating the impact of deforestation into the environment and adopting responsible practices that also contribute to reduce the emission of GHG.[4]<\/a><\/p>\n

Furthermore, the company is adopting an innovative approach towards the funding of new projects. It is issuing a green bond to finance projects that are focused on environmental sustainability across its Brazilian business operations. Suzano will allocate an amount equal to the net proceeds from the sale of the green bond to investments in one or more projects that are eligible considering criteria such as development of technologies of water management, energy efficiency, restoration of native forest, etc. For example, if a new plant is about to be built, the managers will have plenty of incentives to follow all the standard procedures in order to respect the environment and get the necessary funds to make the project happen.<\/p>\n

The effects of climate change have the potential to hurt Suzano\u2019s business, since the increased variability on precipitation and temperature levels can reduce the predictability of wood yields and the productivity of lands destined to paper production.[5]<\/a><\/p>\n

However, these effects can also bring advantages to Suzano\u2019s business. The Brazilian legislation has been requiring that paper and pulp companies implement several actions to reduce the environmental impact of their business. In many cases, such measures are costly and, being a major player with better operational capabilities and healthier financial conditions can play a huge difference in the industry in the years to come.<\/p>\n

Looking forward, Suzano could play a more active role on partnering with local governments, universities and organizations in order to build the awareness around the risks posed by climate change and contribute to new studies in this field.<\/p>\n

https:\/\/www.youtube.com\/watch?v=7tjqVz5Vj78<\/p>\n

Word count: [799]<\/p>\n

[1]<\/a> https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4112762\/<\/p>\n

[2]<\/a> https:\/\/hbp.app.box.com\/s\/nvq1l6fepuym2y52qxtsjigwuxsjsymk<\/p>\n

[3]<\/a> http:\/\/wwf.panda.org\/about_our_earth\/deforestation\/forest_sector_transformation\/pulp_and_paper\/<\/p>\n

[4]<\/a> http:\/\/www.suzano.com.br\/portal\/suzano-papel-e-celulose\/relatorio-de-sustentabilidade.htm<\/p>\n

[5]<\/a> http:\/\/www.pnas.org\/content\/104\/50\/19697.full<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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