{"id":11824,"date":"2016-11-04T15:31:15","date_gmt":"2016-11-04T19:31:15","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/is-one-mans-trash-fish-another-mans-treasure\/"},"modified":"2016-11-04T15:31:15","modified_gmt":"2016-11-04T19:31:15","slug":"is-one-mans-trash-fish-another-mans-treasure","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/is-one-mans-trash-fish-another-mans-treasure\/","title":{"rendered":"Is One Man\u2019s Trash (Fish) Another Man\u2019s Treasure?"},"content":{"rendered":"

Creating sustainable fishing practices has long been a concern for environmental groups, regulators, and increasingly for discerning consumers, as a result of issues with overfishing and the depletion of certain popular fish stocks like cod and halibut[1]<\/a>. In response, overfishing has traditionally been counteracted through regulation limiting the harvesting of those fish populations during certain times of the year, and by certain catch thresholds[2]<\/a>. However, even with such limits in place, populations of species like cod in places like the Gulf of Maine and the coast of Massachusetts have failed to rebound as expected.<\/p>\n

There\u2019s a significant amount of research that suggests that warming ocean temperatures have played a role in dampening the resilience of these species even with harvesting controls in place. Rising water temperatures, driven by climate change, prevent spawning and increase mortality rates among fish stocks, as well as likely driving the remaining fish to deeper waters.[3]<\/a><\/p>\n

Commercial fishermen, whose livelihoods depend on the ability to bring these popular fish to the consumer market, have had their already tenuous business model further shaken in light of this climate change driven development.<\/p>\n

Don\u2019t throw out the trash<\/u><\/strong><\/p>\n

One organization of cooperative fisherman, the Cape Cod Fisherman\u2019s Alliance, is trying to change that through a new effort headed by local Chatham fisherman, Doug Feeney. Feeney has made it his mission to preserve the livelihood of small commercial fisherman in light of shifts to their business due climate change.<\/p>\n

\"Cape<\/a>
Cape Cod fisherman, Doug Feeney, thinks dogfish can help fix the commercial fishing industry<\/figcaption><\/figure>\n

Feeney and the Alliance believe that incorporating fishing for species like the relatively obscure spiny dogfish into a commercial fisherman\u2019s seasonal fishing patterns can help dampen the impact of climate change on their livelihood. Seemingly impervious to water temperature changes[4]<\/a>, the dogfish offers a compelling augmentation to the commercial fisherman\u2019s dwindling fishing opportunity. The belief is that these \u201ctrash fish,\u201d as they are typically called, might provide the bridge that commercial fisherman like Doug Feeney and the other members of groups like the Cape Cod Fisherman\u2019s Alliance need to sustain their livelihood in the face of the threat of climate change.<\/p>\n

While the fish are abundant in the increasingly warm waters off the New England coast, the challenge fisherman are seeing now is how to create consumer demand for this \u201ctrash fish.\u201d In fact, \u201chere in the United States, dogfish remain so obscure that a 2015\u00a0Bloomberg Businessweek\u00a0article mislabeled them as an invasive species. Such anonymity is disastrous for business: While cod fetch more than $2 per pound, dogfish rarely earn more than 20 cents\u2014mere pennies above a fisherman\u2019s break-even point.\u201d[5]<\/a><\/p>\n

The making of a market<\/u><\/strong><\/p>\n

Essentially what Feeney and the Alliance are attempting to do is create a new market. To do so, they\u2019ve first focused on grassroots efforts to promote their catch, targeting cutting-edge chefs who are looking for a way to differentiate their cuisine to demanding customers. For example, trendy Boston restaurants like Row34 and Catalyst have begun putting dogfish on their menu. The Alliance has also been experimenting with changing the name to reduce the stigma, trying to popularize terms like \u201cCape Shark,\u201d much in the way that Chilean Sea Bass was created as a hip moniker for the less well known Patagonian Toothfish.<\/p>\n

While the Alliance has seen some success taking this tactic, the key is to take the dogfish mainstream, a feat that\u2019s unlikely to be accomplished without some serious uptake by large commercial buyers. Finding a supply chain to consume the fish in bulk and drive prices to an economically viable point to incent fishing behavior is critical to incorporating this species into a commercial fisherman\u2019s business model. Feeny and the Alliance are targeting institutional buyers like hospitals, and universities. Recently, \u201cas a result [of the Alliance\u2019s efforts], meal kit delivery service Plated is now featuring dogfish… Foodservice operator Aramark has also purchased dogfish, along with universities such as the University of California, Berkeley and the University of North Carolina at Chapel Hill.\u201d[6]<\/sup><\/a> Feeney is also looking outside the local market of the Northeast to prop up his market, courting buyers from as far as China[7]<\/a>.<\/p>\n

A brave \u201cdiverse\u201d new world<\/u><\/strong><\/p>\n

Interestingly, there is also emerging research that might suggest that preserving and encouraging biodiversity increases resilience to climate change[8]<\/a>. This should be another lever that fishing alliances keep in mind when they\u2019re working to build a sustainable business for future commercial fisherman. By promoting new species for consumption that can adapt to changing marine condition, skate for instance, they can naturally prevent overfishing, work to combat the impact of climate change on the marine ecosystem, and preserve the livelihood of commercial fisherman.<\/p>\n

 <\/p>\n

Words: 771<\/p>\n

 <\/p>\n

[1]<\/a>\u00a0http:\/\/news.fisheries.org\/new-england-struggles-to-save-overfished-and-climate-stressed-cod\/<\/a><\/p>\n

[2]<\/a> http:\/\/www.eenews.net\/stories\/1060014591<\/a><\/p>\n

[3]<\/a> http:\/\/www.climatecentral.org\/news\/climate-change-decimating-cod-maine-19617<\/a><\/p>\n

[4]<\/a> https:\/\/www.st.nmfs.noaa.gov\/Assets\/ecosystems\/climate\/images\/species-results\/pdfs\/Spiny_Dogfish.pdf<\/a><\/p>\n

[5]<\/a>\u00a0http:\/\/www.bostonmagazine.co<\/a>m\/restaurants\/article\/2016\/08\/14\/dogfish\/<\/a><\/p>\n

<\/a><\/p>\n

[6]<\/a> http:\/\/capecodfishermen.org\/item\/making-the-case-for-dogfish-in-the-us<\/a><\/p>\n

[7]<\/a>\u00a0http:\/\/www.bostonmagazine.com\/restaurants\/article\/2016\/08\/14\/dogfish\/<\/a><\/p>\n

[8]<\/a> https:\/\/www.sciencedaily.com\/releases\/2016\/05\/160516181221.htm<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers typically drive demand for products, but can an alliance of fisherman flip this model on its head and create a market for sustainable fish?<\/p>\n","protected":false},"author":2596,"featured_media":11885,"comment_status":"open","ping_status":"closed","template":"","categories":[1232,1752,1751,1753,14],"class_list":["post-11824","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-atlantic-cod","category-cape-cod","category-commercial-fishing","category-dogfish","category-sustainability"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"\nIs One Man\u2019s Trash (Fish) Another Man\u2019s Treasure? - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/is-one-mans-trash-fish-another-mans-treasure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is One Man\u2019s Trash (Fish) Another Man\u2019s Treasure? 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