  {"id":11524,"date":"2016-11-04T15:29:09","date_gmt":"2016-11-04T19:29:09","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/reducing-carbon-emissions-fording-ahead\/"},"modified":"2016-11-04T15:29:09","modified_gmt":"2016-11-04T19:29:09","slug":"reducing-carbon-emissions-fording-ahead","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/reducing-carbon-emissions-fording-ahead\/","title":{"rendered":"Reducing Carbon Emissions: Ford\u2019ing Ahead"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>The automotive industry and government have had a tumultuous relationship this year. Governments enacted stricter emissions standards, hoping to incentivize the use of biofuels and electricity, and companies like Volkswagen cheated government agencies in what is being dubbed \u201cdiesel dupe\u201d \u2013 a scam in which Volkswagen installed a device that \u201cknew\u201d when the car was being EPA tested and forced\u00a0it to operate with less emissions than it would on the open road [1].<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/sr14_landing_env_intro_operations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11540\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/sr14_landing_env_intro_operations-300x122.png\" alt=\"sr14_landing_env_intro_operations\" width=\"300\" height=\"122\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/sr14_landing_env_intro_operations-300x122.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/sr14_landing_env_intro_operations-768x311.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/sr14_landing_env_intro_operations-600x243.png 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/sr14_landing_env_intro_operations.png 888w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Over the last decade, cars have been inextricably linked to CO2 emissions, the largest contributor to greenhouse gasses and global warming. In 2014, Carbon Dioxide (CO2) accounted for 81% of greenhouse gas emissions (GHG) in the United States, or the equivalent of 5.6 billion metric tons. Of CO2 emissions, transportation accounted for 31%, second only to electricity production (37%) [2].<strong>\u00a0<\/strong>Similarly, the European Union reported cars were responsible for an estimated 12% of CO2 emissions in 2014 [3].<strong>\u00a0<\/strong>As the scientific link between CO2 and climate change is strengthened, scientists and global citizens are increasingly calling on governments and manufacturers to reduce carbon output.<\/p>\n<p>In order to do so, car manufacturers must navigate a myriad of regulations that multiply in complexity across various countries. However, all regulations seek to solve one common problem: reduction in CO2.<\/p>\n<p>In recent years, Ford has taken important steps to reduce its carbon footprint by increasing fuel economy. To increase miles per gallon, Ford has introduced <em>Eco-Boost technology <\/em>which combines both direct-fuel injection and turbo-charge. Direct-fuel injection is similar to just-in-time processing where the fuel is delivered to the right pistons at the right time, with minimal waste. Turbo-charging is a fancy term for using the engine\u2019s own exhaust to pull in air from outside the car. Explosions move pistons and explosions need air, so by turbo-charging the engine, gas can explode at a greater magnitude. Additionally, Ford has altered their transmissions to include more gears. Incremental gears allow for smoother transitions between speeds, maximizing each gear with less fuel.<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/ford-lightweight-concept-6-820x420.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11549\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/ford-lightweight-concept-6-820x420-300x154.jpg\" alt=\"ford-lightweight-concept-6-820x420\" width=\"300\" height=\"154\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/ford-lightweight-concept-6-820x420-300x154.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/ford-lightweight-concept-6-820x420-768x393.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/ford-lightweight-concept-6-820x420-600x307.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/ford-lightweight-concept-6-820x420.jpg 820w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Ford has also experimented with new materials to develop a light-weight concept car. \u00a0By using light-weight composites instead of steel, Ford reduced the weight of a comparable Fusion by 800 pounds. This reduction in weight pays dividends, allowing the car to operate with a smaller engine, further reducing required fuel usage.<\/p>\n<p>A second way Ford has decreased its emissions is by incorporating alternative fuels such as clean-diesel, biofuel, hydrogen-fuel and battery-powered vehicles. Interestingly, biofuel emits the same CO2 as everyday gas, however, its net emissions are zero since plants used to create biofuel absorb the same CO2 they emit upon combusting. Another important consideration is battery-powered vehicles and their use of electricity. Despite the buzz surrounding their use, creating electricity itself is one of the biggest contributors to overall CO2 concentration in the atmosphere. If innovations are to decrease global CO2, it is important to understand where in the supply chain this decrease occurs. In the case of electricity, it is important we source our electricity from wind, solar and other renewable sources [4].<\/p>\n<p>In 2012, Ford assessed 91% of its GHG emissions came from older models, 1.4% from facilities, and 7% from new vehicles. Further contributing to its low facilities percentage is Ford\u2019s innovative use of carbon emissions from its own factories, which it is learning to reprocesses into foam for seats.<\/p>\n<p>Despite Ford\u2019s progress, it is clear that Ford\u2019s older model cars are contributing to the majority of its GHG emissions. While Ford does have a scrap buy-back program, it appears a bit weak, and likely correlated with the lack of governmental focus on this part of the business, proving yet again environmental consciousness is all well and good until it has an adverse affect on a firm\u2019s bottom line. In order to sell a new car, Ford has to meet the new standards of government and consumers. Hopefully, as these older cars are phased out, their affect on the environment will lessen.<\/p>\n<p>Additionally, Ford\u2019s mixed track record is highlighted by its late abdication from the American Legislative Exchange Council (ALEC), an organization that promotes the denial of climate change [5]. Better late than never, I suppose.<\/p>\n<p>Far from altruistic, Ford, the automotive industry, and regulatory agencies have taken great strides to address climate change. This past year, the CEOs of several of the world\u2019s largest manufacturers, along with suppliers, signed a commitment to help \u201cdecarbonize\u201d automotive transportation [6]. Through its science-based approach, Ford hopes to do its part to stabilize CO2 concentration at 450 PPM (a widely recognized tipping point metric), and by 2030 Ford estimates to be about 1% of global car emissions. Unlikely to act in the absence of economic incentives, let us hope government puts appropriate measures in place to continually incentivize capitalist companies to reduce emissions and slow climate change.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11509\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2016-11-04-at-1.13.36-PM-300x186.png\" alt=\"Tipping Point\" width=\"300\" height=\"186\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2016-11-04-at-1.13.36-PM-300x186.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2016-11-04-at-1.13.36-PM-768x476.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2016-11-04-at-1.13.36-PM-1024x635.png 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2016-11-04-at-1.13.36-PM-600x372.png 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Screen-Shot-2016-11-04-at-1.13.36-PM.png 1383w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Word Count: 795<\/p>\n<p>[1] Russell Hotten, \u201cVolkswagen: The scandal explained,&#8221; BBC\u00a0News, December\u00a010, 2015, [<a href=\"http:\/\/www.bbc.com\/news\/business-34324772\">http:\/\/www.bbc.com\/news\/business-34324772<\/a>], accessed November\u00a02016.<\/p>\n<p>[2] \u201cOverview of Greenhouse Gases,\u201d EPA\u00a0(2014), [<a href=\"https:\/\/www.epa.gov\/ghgemissions\/overview-greenhouse-gases\">https:\/\/www.epa.gov\/ghgemissions\/overview-greenhouse-gases<\/a>] accessed November 2016.<\/p>\n<p>[3] &#8220;Reducing CO2 emissions from passenger cars,&#8221; European Commission (2016) [<a href=\"https:\/\/ec.europa.eu\/clima\/policies\/transport\/vehicles\/cars\/index_en.htm\">https:\/\/ec.europa.eu\/clima\/policies\/transport\/vehicles\/cars\/index_en.htm<\/a>] accessed November 2016.<\/p>\n<p>[4] Ford, \u201cSustainability Report,\u201d [<a href=\"https:\/\/corporate.ford.com\/microsites\/sustainability-report-2014-15\/environment-climate-ghg.html\">https:\/\/corporate.ford.com\/microsites\/sustainability-report-2014-15\/environment-climate-ghg.html<\/a>], accessed November\u00a02016.<\/p>\n<p>[5] Nick Surgery, \u201cFord Becomes Latest Corporation Dumping ALEC and Its Climate Denial,&#8221; The Huffington Post, February 2, 2016, [<a href=\"http:\/\/www.huffingtonpost.com\/nick-surgey\/ford-becomes-latest-corpo_b_9253024.html\">http:\/\/www.huffingtonpost.com\/nick-surgey\/ford-becomes-latest-corpo_b_9253024.html<\/a>], accessed November\u00a02016.<\/p>\n<p>[6] Joann Muller, &#8220;Auto Industry CEOs Unite In Rare Vow\u00a0To Combat Climate Change&#8221;, Forbes, December 15, 2015 [http:\/\/www.forbes.com\/sites\/joannmuller\/2015\/12\/14\/auto-industry-ceos-unite-in-rare-vow-to-tackle-climate-change\/#3b1308472f15], accessed November 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Responsible for 31% of CO2 emissions in the United States, the transportation industry has a strong impact on global climate change. In recent years, Ford Motor Company has made key investments in new technology to help reduce its carbon footprint. <\/p>\n","protected":false},"author":1887,"featured_media":11767,"comment_status":"open","ping_status":"closed","template":"","categories":[1218,1571,1592,1596],"class_list":["post-11524","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-climate-change","category-ford-motor-company","category-fuel-economy","category-gas"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reducing Carbon Emissions: Ford\u2019ing Ahead - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/reducing-carbon-emissions-fording-ahead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reducing Carbon Emissions: Ford\u2019ing Ahead - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"Responsible for 31% of CO2 emissions in the United States, the transportation industry has a strong impact on global climate change. 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