{"id":11000,"date":"2016-11-04T17:59:55","date_gmt":"2016-11-04T21:59:55","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/so-hot-right-now-but-is-the-levi-straus-climate-change-agenda-enough\/"},"modified":"2016-11-04T17:59:55","modified_gmt":"2016-11-04T21:59:55","slug":"so-hot-right-now-the-levi-strauss-climate-change-agenda","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/so-hot-right-now-the-levi-strauss-climate-change-agenda\/","title":{"rendered":"So Hot Right Now! The Levi Strauss Climate Change Agenda"},"content":{"rendered":"<p><strong>LEVI\u2019S RESPONSES TO CLIMATE CHANGE<\/strong><\/p>\n<figure id=\"attachment_13513\" aria-describedby=\"caption-attachment-13513\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-LEED.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13513 size-medium\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-LEED-300x202.jpg\" alt=\"Leadership in Energy and Efficient Design (LEED) Certifications by US Green Building Council for Headquarters and Distribution Buildings \" width=\"300\" height=\"202\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-LEED-300x202.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-LEED-600x403.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-LEED.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-13513\" class=\"wp-caption-text\">LEED Certifications by US Green Building Council for Headquarters and Distribution Buildings<\/figcaption><\/figure>\n<p><strong>RESPONSE #1)\u00a0Leadership in Energy and Efficient Design (LEED) Certifications \u00a0<\/strong><\/p>\n<ul>\n<li><strong>Climate Threat: <\/strong>Inefficient use of resources in office buildings and distribution centers<\/li>\n<li><strong>Business Impact of Climate Threat: <\/strong>Higher operating costs; wasting natural resources<\/li>\n<li><strong>Solution Details:\u00a0<\/strong>Remodeled San Francisco headquarters to LEED standards receiving Gold Certification<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u00a0and retrofitted Nevada distribution center to LEED standards receiving highest Platinum rating, a first for a distribution center in the apparel industry.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> 40% of Levi\u2019s carbon footprint is from distribution,<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a> so impact was significant<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>RESPONSE #2)\u00a0Better Cotton Initiative<\/strong><\/p>\n<figure id=\"attachment_13748\" aria-describedby=\"caption-attachment-13748\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-better-cotton.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13748\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-better-cotton-300x150.jpg\" alt=\"Better Cotton's advantage over traditional cotton processes \" width=\"300\" height=\"150\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-better-cotton-300x150.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-better-cotton.jpg 485w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-13748\" class=\"wp-caption-text\">Better Cotton&#8217;s advantage over traditional cotton processes<\/figcaption><\/figure>\n<ul>\n<li><strong>Climate Threat: <\/strong>Agricultural commodities (e.g. cotton in 95% of Levi\u2019s products<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>) compete with food crops as land and water become scarce leading to reduced cotton yields. Traditional agricultural practices promote additional climate warming (2.4% of world\u2019s crop land devoted to cotton consumes 24% of the insecticides used in agriculture.<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>)<\/li>\n<li><strong>Business Impact of Climate Threat: <\/strong>Operating costs increase, production scarcity<\/li>\n<li><strong>Solution Details:\u00a0<\/strong>Pioneered a coalition of retailers and non-profit organizations adhering to sustainable cotton best practices. Principals include minimizing environmental impact, conserving natural resources, and promoting safe practices<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>RESPONSE #3) Water&lt;Less\u2122<\/strong><\/p>\n<ul>\n<li><strong>Climate Threat: <\/strong>Water is required in all phases of manufacturing process; as climate change intensifies water accessibility is decreasing<\/li>\n<li><strong>Business Impact of Climate Threat: <\/strong>Operating Costs Increase<\/li>\n<li><strong>Solution Details:\u00a0<\/strong>Utilized innovative finishing techniques to decrease water use by up to 96%<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>. Since the Water&lt;Less\u2122 campaign launched in 2011 Levi\u2019s has saved 1 billion gallons of water<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a><\/li>\n<\/ul>\n<figure id=\"attachment_13658\" aria-describedby=\"caption-attachment-13658\" style=\"width: 213px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/tOM-WATER-LESS.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13658\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/tOM-WATER-LESS-213x300.jpg\" alt=\"Water&lt;Less Campaign\" width=\"213\" height=\"300\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/tOM-WATER-LESS-213x300.jpg 213w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/tOM-WATER-LESS.jpg 236w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/a><figcaption id=\"caption-attachment-13658\" class=\"wp-caption-text\">Water&lt;Less Advertisement<\/figcaption><\/figure>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>LEVI\u2019S OPPORTUNITY TO DO MORE <\/strong><\/p>\n<p><strong>Source closer to the point of sale. <\/strong>Jeans travel great distances from cotton sourcing through consumer purchase. Levi\u2019s should look to identify efficiencies in the manufacturing and distribution process which will drive transportation costs down and lower the carbon footprint<\/p>\n<figure id=\"attachment_13787\" aria-describedby=\"caption-attachment-13787\" style=\"width: 825px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-distribution-page-001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13787 \" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-distribution-page-001.jpg\" alt=\"Levi's Global Production Footprint\" width=\"825\" height=\"464\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-distribution-page-001.jpg 2000w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-distribution-page-001-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-distribution-page-001-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-distribution-page-001-1024x576.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-distribution-page-001-600x338.jpg 600w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/a><figcaption id=\"caption-attachment-13787\" class=\"wp-caption-text\">Levi&#8217;s Global Production Footprint<\/figcaption><\/figure>\n<p><strong>Educate consumers. <\/strong>Levi\u2019s conducted a study in 2015 on the life cyle of a jean and found that consumer care is the primary driver of Levi\u2019s climate change impact and that washing a product 10 times it\u2019s worn instead of every 2 times reduces energy use, climate change impact, and water intake by up to 80%<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>. While the study was produced in 2015, no major advertisments capitalized on the Water&lt;Less\u2122 campaign. Educating consumers will serve a twofold mission of both reducing climate change impact and driving sales. The Chief Sustainability Officer of Levi\u2019s noted: \u201cIt\u2019s certainly a competitive advantage if you communicate it properly to the consumer, and it\u2019s something that consumers are more and more aware of and want<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>\u201d<\/p>\n<figure id=\"attachment_13832\" aria-describedby=\"caption-attachment-13832\" style=\"width: 826px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-climate-change-impact-of-each-step-page-001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13832 \" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-climate-change-impact-of-each-step-page-001.jpg\" alt=\"Consumer care is the primary driver of climate change impact\" width=\"826\" height=\"464\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-climate-change-impact-of-each-step-page-001.jpg 2000w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-climate-change-impact-of-each-step-page-001-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-climate-change-impact-of-each-step-page-001-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-climate-change-impact-of-each-step-page-001-1024x576.jpg 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/TOM-pic-climate-change-impact-of-each-step-page-001-600x338.jpg 600w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/a><figcaption id=\"caption-attachment-13832\" class=\"wp-caption-text\">Consumer care is the primary driver of climate change impact<\/figcaption><\/figure>\n<p><strong>DOES THE CONSUMER WANT TO KNOW MORE? <\/strong><strong>\u00a0<\/strong><\/p>\n<p>As one writer described: \u201cIf \u201cgreen\u201d is the darling of eco-marketing, then \u201cclimate-friendly\u201d is the egghead sister that no one wants to date. People don\u2019t want to be saddled with the world\u2019s problems when they are out buying jeans. In fact, consumer brands are more likely to risk alienating politically conservative consumers than they stand to gain in boosting sales for demonstrating leadership in corporate responsibility<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>\u201d<\/p>\n<p>Will reaching consumers help or hurt their mission of driving sales and creating a better planet?<\/p>\n<p>&nbsp;<\/p>\n<p>[794 words]<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Levi Strauss &amp; Co.. 2016.\u00a0<em>Planet &#8211; Climate Change &#8211; Sustainability<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/levistrauss.com\/sustainability\/planet\/climate-change\/\">http:\/\/levistrauss.com\/sustainability\/planet\/climate-change\/<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Levi Strauss &amp; Co. Unzipped Blog . 2016.\u00a0<em>OUR LS&amp;CO. DISTRIBUTION CENTER GOES LEED PLATINUM<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/www.levistrauss.com\/unzipped-blog\/2016\/01\/our-lsco-distribution-center-goes-leed-platinum\/\">http:\/\/www.levistrauss.com\/unzipped-blog\/2016\/01\/our-lsco-distribution-center-goes-leed-platinum\/<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Levi Strauss &amp; Co. Unzipped Blog . 2016.\u00a0<em>OUR LS&amp;CO. DISTRIBUTION CENTER GOES LEED PLATINUM<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/www.levistrauss.com\/unzipped-blog\/2016\/01\/our-lsco-distribution-center-goes-leed-platinum\/\">http:\/\/www.levistrauss.com\/unzipped-blog\/2016\/01\/our-lsco-distribution-center-goes-leed-platinum\/<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> Levi Strauss &amp; Co.. 2016.\u00a0<em>2016 CARBON DISCLOSURE PROJECT CLIMATE CHANGE INFORMATION REQUEST<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/www.levistrauss.com\/wp-content\/uploads\/2016\/07\/2016_LSCO_CDP_REPORT_FULL.pdf\">http:\/\/www.levistrauss.com\/wp-content\/uploads\/2016\/07\/2016_LSCO_CDP_REPORT_FULL.pdf<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> Levi Strauss &amp; Co. 2016.\u00a0<em>MAKING STRIDES THROUGH THE BETTER COTTON INITIATIVE<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/www.levistrauss.com\/unzipped-blog\/2016\/08\/making-strides-through-the-better-cotton-initiative\/\">http:\/\/www.levistrauss.com\/unzipped-blog\/2016\/08\/making-strides-through-the-better-cotton-initiative\/<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> Levi Strauss &amp; Co.. 2016.\u00a0<em>Made of Progress<\/em><em>\u00a0<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/www.levi.com\/US\/en_US\/madeofprogress#process\">http:\/\/www.levi.com\/US\/en_US\/madeofprogress#process<\/a><\/u>. [Accessed 4 November 2016<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> Proquest Business Wire. 2015.\u00a0<em>Levi Strauss &amp; Co. Reaches 1 Billion Liters of Water Saved Through Sustainability Initiatives; Releases New Environmental Impact Study on Apparel<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/search.proquest.com.ezp-prod1.hul.harvard.edu\/docview\/1663882973?accountid=11311\">http:\/\/search.proquest.com.ezp-prod1.hul.harvard.edu\/docview\/1663882973?accountid=11311<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> Levi Strauss &amp; Co.. 2015.\u00a0<em>The Life Cycle of a Jean: Understanding the environmental impact of a pair of Levi\u2019s \u00ae 501 \u00ae jeans<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/levistrauss.com\/wp-content\/uploads\/sites\/4\/2015\/03\/Full-LCA-Results-Deck-FINAL.pdf\">http:\/\/levistrauss.com\/wp-content\/uploads\/sites\/4\/2015\/03\/Full-LCA-Results-Deck-FINAL.pdf<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> Better Cotton Initiative. 2015.\u00a0<em>BCI and Levi Strauss &amp; Co: Better Cotton is Good for Business<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/bettercotton.org\/bci-and-levi-strauss-co-better-cotton-is-good-for-business\/\">http:\/\/bettercotton.org\/bci-and-levi-strauss-co-better-cotton-is-good-for-business\/<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> Triple Pundit: People, Planet, Profit \/ Mike Bellamente. 2012.\u00a0<em>Levi\u2019s Quietly Announces Climate Change Strategy<\/em>. [ONLINE] Available at:\u00a0<u><a href=\"http:\/\/www.triplepundit.com\/2012\/10\/levis-climate-change-strategy\/\">http:\/\/www.triplepundit.com\/2012\/10\/levis-climate-change-strategy\/<\/a><\/u>. [Accessed 4 November 2016].<\/p>\n<p>&nbsp;<\/p>\n<p>IMAGE SOURCES:<\/p>\n<p>1)\u00a0<a href=\"http:\/\/www.imdb.com\/title\/tt0196229\/mediaviewer\/rm602732288\">http:\/\/www.imdb.com\/title\/tt0196229\/mediaviewer\/rm602732288<\/a><\/p>\n<p>2)\u00a0<a href=\"http:\/\/www.reviewjournal.com\/business\/levi-strauss-distribution-center-honored-sustainability\">http:\/\/www.reviewjournal.com\/business\/levi-strauss-distribution-center-honored-sustainability<\/a><\/p>\n<p>3)\u00a0<a href=\"http:\/\/www.ecouterre.com\/levis-hm-adidas-debut-apparel-made-with-eco-friendly-better-cotton\/levis-better-cotton-2\/\">http:\/\/www.ecouterre.com\/levis-hm-adidas-debut-apparel-made-with-eco-friendly-better-cotton\/levis-better-cotton-2\/<\/a><\/p>\n<p>4)\u00a0<a href=\"http:\/\/levistrauss.com\/wp-content\/uploads\/sites\/4\/2015\/03\/Full-LCA-Results-Deck-FINAL.pdf\">http:\/\/levistrauss.com\/wp-content\/uploads\/sites\/4\/2015\/03\/Full-LCA-Results-Deck-FINAL.pdf<\/a><\/p>\n<p>5)\u00a0<a href=\"http:\/\/levistrauss.com\/wp-content\/uploads\/sites\/4\/2015\/03\/Full-LCA-Results-Deck-FINAL.pdf\">http:\/\/levistrauss.com\/wp-content\/uploads\/sites\/4\/2015\/03\/Full-LCA-Results-Deck-FINAL.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2012, Levi Strauss &amp;amp;amp;amp;amp; Co., a denim jean retailer, created the \u201cClimate Change Agenda\u201d to address climate change head-on. The agenda focuses on achieving measurable progress combating climate change through operations, supply chain and education. While they clearly are a leader in the space, are they doing enough?<\/p>\n","protected":false},"author":2473,"featured_media":11007,"comment_status":"open","ping_status":"closed","template":"","categories":[114,1218,1419,15,17],"class_list":["post-11000","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-apparel","category-climate-change","category-cotton","category-fashion","category-supply-chain"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So Hot Right Now! 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