{"id":10250,"date":"2016-11-04T00:02:45","date_gmt":"2016-11-04T04:02:45","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/mol-voyage-to-sustainable-future\/"},"modified":"2016-11-04T00:02:45","modified_gmt":"2016-11-04T04:02:45","slug":"mol-voyage-to-sustainable-future","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/mol-voyage-to-sustainable-future\/","title":{"rendered":"MOL \u2013 Voyage to sustainable future?"},"content":{"rendered":"<p>MOL is a Japanese shipping company with the 3<sup>rd<\/sup> largest fleet capacity among major carriers in the world (See Exhibit 1). Compared to other major shipping companies focusing on specific fleet type (e.g., Evergreen for containership), MOL manages multiple fleet operations [1]:<\/p>\n<ul>\n<li>Dry Bulker (52%): Iron ore, coal and wood chip<\/li>\n<li>Tanker (26%): Crude oil, methanol and chemical<\/li>\n<li>Containership (10%): Commercial goods with containers<\/li>\n<li>LNG Carrier (9%): LNG<\/li>\n<\/ul>\n<p><strong>Exhibit 1: World Major Carriers\u2019 Fleets<\/strong><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-1-8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10222\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-1-8.png\" alt=\"exhibit-1\" width=\"648\" height=\"415\" \/><\/a><\/p>\n<p>Running international business with multiple types of careers, MOL has unique challenges and opportunities on climate change.<\/p>\n<p><strong><u>Regulation on GHG emission in shipping industry<\/u><\/strong><\/p>\n<p>Shipping is one of the major industries which emit a large amount of GHGs. In 2012, the industry contributed to 800 million tons of CO<sub>2<\/sub>, 2.2% of total CO<sub>2<\/sub> emission in the world [2]. Given the impact of the industry on climate change, International Maritime Organization (IMO) has adopted regulations to address the CO2 emission [3]. Under this regulation, every new ship operated by shipping companies needs to follow Energy Efficiency Design Index (EEDI) as defined as below [4]:<\/p>\n<ul>\n<li>Phase 0: Average of CO2 emission efficiency between 2000 and 2010<\/li>\n<li>Phase 1 (2015-2019): 10% lower than Phase 0<\/li>\n<li>Phase 2: (2020-2024): 20% lower than Phase 0<\/li>\n<li>Phase 3: (2025 onwards): 30% lower than Phase 0<\/li>\n<\/ul>\n<p>As a major shipping company in the world, MOL needs to ensure it complies with all the environmental regulations. MOL has a strict policy on environment, but it is also costly. In 2015, MOL spent 4.6 bn JPY as environmental investments, while cost reduction in the same year was only 3.1 bn JPY [5].<\/p>\n<p><strong><u>Energy consumption shift and impact on shipping industry<\/u><\/strong><\/p>\n<p>Climate change will also impact on energy consumption in the world. With global efforts to reduce GHGs, the energy mix will shift towards energy with lower GHGs emission. According to U.S. Energy Information Administration, Natural Gas, the least carbon-intensive fossil fuel, will have a higher growth compared to liquids (e.g., crude oil) and coal [6]. By early 2030s, the consumption of natural gas will become larger than that of coal (See Exhibit 2).<\/p>\n<p><strong>Exhibit 2: World Energy Consumption by Energy Source, 1990-2040<\/strong><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-2-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10225\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-2-3-1024x801.png\" alt=\"exhibit-2\" width=\"640\" height=\"501\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-2-3-1024x801.png 1024w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-2-3-300x235.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-2-3-768x601.png 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-2-3-600x469.png 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-2-3.png 1084w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>This will impact the shipping demand of fossil fuels. Currently, the biggest business of MOL is Dry Bulker, whose major product is coal. This business has already been struggling in past few years due to the economic slowdown in China, and MOL will see a stagnation in a longer term as well. On the other hand, there will be a higher demand of LNG shipping in a long run. As the world\u2019s largest LNG carrier, MOL has an opportunity to lead this market with strategic investment (See Exhibit 3).<\/p>\n<p><strong>Exhibit 3: MOL\u2019s position by fleet type<\/strong><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-3-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10228\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-3-3.png\" alt=\"exhibit-3\" width=\"610\" height=\"437\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-3-3.png 767w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-3-3-300x216.png 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-3-3-600x431.png 600w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p><strong><u>New way of adoption? Voyage to Arctic Ocean<\/u><\/strong><\/p>\n<p>MOL is also trying to adopt climate change and to seize new business opportunities. In 2014, MOL announced the plan to build three ice class LNG careers, able to sail in icy seas with maximum 2.1 m ice thickness with ice-breaking capabilities [7]. \u00a0The vessels will transport LNG from Yamal LNG Plant in Russia to the main LNG markets in the world (See Exhibit 4).<\/p>\n<p><strong>Exhibit 4: Yamal LNG Project Trading Route<\/strong><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10229\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-4.jpg\" alt=\"exhibit-4\" width=\"600\" height=\"385\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-4.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-4-300x193.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>This move will potentially open further business opportunities for MOL. According to a research by Laurence C. Smith from UCLA, changing sea ice conditions will open robust new routes crossing the Arctic along the Northern Sea Route over the Russia by midcentury [8] (See Exhibit 5). This will potentially enable MOL to ship products beyond LNG between Europe and Asia with cheaper cost than before.<\/p>\n<p><strong>Exhibit 5: Navigation Route in 2006 \u2013 2015 vs. 2040 \u2013 2059<\/strong><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10230\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Exhibit-5.png\" alt=\"exhibit-5\" width=\"587\" height=\"311\" \/><\/a><\/p>\n<p><strong><u>Right course to sail for MOL<\/u><\/strong><\/p>\n<p>So what are approaches MOL should take to handle the challenges as well as to seize the opportunities? Here are three suggestions:<\/p>\n<ul>\n<li><strong>Think regulations as opportunities to become more efficient<\/strong>: Following EEDI can potentially increase the leasing cost of fleets, but it will also help reducing fuel costs for MOL. MOL should work closely with partners such as shipbuilders and ship owners to ensure following the regulatory guideline will lead to benefits for each player in the value chain.<\/li>\n<li><strong>Shift business mix strategically with long term view<\/strong>: The business cycle of shipping business is long \u2013 you need to work with partners for the future capacity plan few years ahead. It is critical for MOL to look at future demands closely and make a plan accordingly. Although coals may still have a short-term demand (e.g., power plant in Asia), MOL should take advantage of current leading positions in LNG and make further investment to capture the growing demands in LNG shipping in the future.<\/li>\n<li><strong>Find out opportunities climate change will bring<\/strong>: Climate change will affect many global issues and they are interlinked. Shipping industry is also largely affected by multiple factors happening globally. As we see in the case of Arctic Ocean, MOL should try to identify how climate change will bring business opportunities, such as new demands from customers and cost efficient way of operations.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>(Word Count: 800 words)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Endnotes:<\/strong><\/p>\n<ol>\n<li>Mitsui O.S.K. Lines, \u201dMitsui O.S.K. Lines Annual Report 2016.\u201d <a href=\"http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf\">http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf<\/a>. Accessed November 2016<\/li>\n<li>Ministry of Land, Infrastructure, Transport and Tourism, Japan, \u201dKaiji Report 2016.\u201d http:\/\/www.mlit.go.jp\/maritime\/maritime_tk1_000061.html. Accessed November 2016<\/li>\n<li>International Maritime Organization (IMO), <a href=\"http:\/\/www.imo.org\/en\/MediaCentre\/hottopics\/ghg\/Pages\/default.aspx\">http:\/\/www.imo.org\/en\/MediaCentre\/hottopics\/ghg\/Pages\/default.aspx<\/a>. Accessed November 2016<\/li>\n<li>International Maritime Organization (IMO), http:\/\/www.imo.org\/en\/OurWork\/Environment\/PollutionPrevention\/AirPollution\/Pages\/Technical-and-Operational-Measures.aspx. Accessed November 2016<\/li>\n<li>Mitsui O.S.K. Lines, \u201dMitsui O.S.K. Lines Annual Report 2016.\u201d <a href=\"http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf\">http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf<\/a>. Accessed November 2016<\/li>\n<li>U.S. Energy Information Administration, \u201cInternational Energy Outlook 2016.\u201d https:\/\/www.eia.gov\/forecasts\/ieo\/world.cfm. Accessed November 2016<\/li>\n<li>Mitsui O.S.K. Lines, \u201d MOL signs Ship Building Contracts with DSME for ice class carriers.\u201d http:\/\/www.mol.co.jp\/en\/pr\/2014\/14036.html. Accessed November 2016<\/li>\n<li>Laurence C. Smith and Scott R. Stephenson, \u201cNew Trans-Arctic shipping routes navigable by midcentury\u201d, <em>Proceedings of the National Academies of Science<\/em>, E1191-E1195, 4 March 2013.<\/li>\n<\/ol>\n<p><strong>Photo &amp; Exhibit Credits:<\/strong><\/p>\n<p>Cover photo: Career Park, \u201cMitusi O.S.K. Lines,\u201d <a href=\"https:\/\/careerpark.jp\/235\">https:\/\/careerpark.jp\/235<\/a>. Accessed November 2016<\/p>\n<p>Exhibit 1: Mitsui O.S.K. Lines, \u201dMitsui O.S.K. Lines Annual Report 2016.\u201d <a href=\"http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf\">http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf<\/a>. Accessed November 2016<\/p>\n<p>Exhibit 2: U.S. Energy Information Administration, \u201cInternational Energy Outlook 2016.\u201d https:\/\/www.eia.gov\/forecasts\/ieo\/world.cfm. Accessed November 2016<\/p>\n<p>Exhibit 3: Mitsui O.S.K. Lines, \u201dMitsui O.S.K. Lines Annual Report 2016.\u201d <a href=\"http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf\">http:\/\/www.mol.co.jp\/ir-e\/data_e\/pdf\/annual\/ar-e2016.pdf<\/a>. Accessed November 2016<\/p>\n<p>Exhibit 4: Mitsui O.S.K. Lines, \u201d MOL signs Ship Building Contracts with DSME for ice class carriers.\u201d http:\/\/www.mol.co.jp\/en\/pr\/2014\/14036.html. Accessed November 2016<\/p>\n<p>Exhibit 5: Laurence C. Smith and Scott R. Stephenson, \u201cNew Trans-Arctic shipping routes navigable by midcentury\u201d, <em>Proceedings of the National Academies of Science<\/em>, E1191-E1195, 4 March 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mitsui O.S.K. Lines (MOL), the world\u2019s 3rd largest shipping company, is facing unique challenges and opportunities on climate change. How should MOL set a right course to sail the world with such challenges and opportunities?<\/p>\n","protected":false},"author":2688,"featured_media":10251,"comment_status":"open","ping_status":"closed","template":"","categories":[1398,1218,1342,1062],"class_list":["post-10250","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-arctic","category-climate-change","category-coal","category-shipping"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOL \u2013 Voyage to sustainable future? - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/mol-voyage-to-sustainable-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOL \u2013 Voyage to sustainable future? - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"Mitsui O.S.K. 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