Can Macy鈥檚 Stay Competitive?

Macy鈥檚 is a retailer operating under three brands (Macy’s, Bloomingdale’s, and Bluemercury) that sells merchandise including apparel, accessories, cosmetics, furnishings, and other consumer goods. Founded in 1858, Macy鈥檚 pioneered many marketing practices such as a one-price system for all customers […]