Questionable sustainability of Starbucks鈥 philanthropy: the threats of being a 鈥渢rendsetter鈥
After 20 years of socially responsible initiatives, Starbucks is at a crossroads in time where the "millenials" become tougher judges of their actions. As climate change advances, how far will Starbucks go to fully integrate their business as a whole into the "green mindset"? Is it sustainable?