Jet Blue: Bringing Humanity Back to Air Travel
JetBlue is a full service, low cost airline that serves as a great example of a company whose business model and operating model exist in harmony. At its鈥 inception, JetBlue鈥檚 hybrid full service, low cost business model shocked the traditional airline industry. However, the balance between customer service and investor demands have recently tested JetBlue鈥檚 true value proposition.