Yoox: The Internet of Luxury

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At its heart, and in its own words, Yoox is a 鈥済lobal logistics structure that has been specifically customized for fashion e-commerce.鈥 An analysis of how Yoox.com was able to take luxury fashion online, tailor its offering to dozens of individual market, and grow into the world’s largest fashion e-tailer.

Ollie’s Bargain Outlet: Good Stuff Cheap!

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Company Overview: Ollie鈥檚 Bargain Outlet (鈥淥llie鈥檚鈥) is a discount retailer offering brand name closeout merchandise through 202 stores across 17 states. The compelling value proposition Ollie鈥檚 offers consumers of 鈥淕ood Stuff Cheap庐鈥 is directly a function of their ability to […]

ASOS: Leveraging Network Effects in High Street Fashion

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ASOS closely follows pop culture through social media and is obsessed with understanding their customers鈥 hobbies, Facebook 鈥渓ikes,鈥 and daydreams. By tapping into their consumers鈥 digital world, they create value by quickly producing fashion that fits into both their everyday and aspirational lives.

Airbnb: how a simple online matching service trumps value of hotel giant, Marriott

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How does a simple online matching service become valued higher than hotel giant Marriott, a long-established hotel giant that owns over 4,000 physical properties, in just under 8 years? The secret is in its disruptive genius business model 鈥 designed so that Airbnb can make money by merely facilitating transactions, no risks and no costs associated with owning actual properties.