The Happiest Place on Earth: The Magic Recipe Behind Disney Parks 70% Return Rate

鈥淥n a visit to a Disney theme park, a little girl and her mother came to a fenced-off construction site. To her mother鈥檚 dismay, the little girl threw her favorite Disney doll, Belle, over the fence. When park staff retrieved the doll, it was in a sorry state, spattered with mud, dress torn, hair bedraggled. Attempts to find a replacement in the shop proved futile: Belle had been replaced by a newer model. So the doll was taken first to a makeup artist, who washed her and styled her hair, then to the wardrobe department, which made her a new dress, and finally to a 鈥減arty鈥 with other Disney princesses, with a photographer in attendance. Good as new, Belle was returned to her owner that evening, along with a photo album that showed what a great time she鈥檇 had during her 鈥渕akeover.鈥 Later, in a thank you letter, the girl鈥檚 mother described the moment of Belle鈥檚 return as 鈥減ure magic.鈥