Your daily jolt: Global coffee production can鈥檛 keep up with demand
How Starbucks is planning and protecting against the impending effects of climate change on the coffee industry.
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It鈥檚 the World鈥檚 鈥淕reenest Caf茅鈥濃�nd it鈥檚 on Wheels?
What do you get when you cross Scandinavian craftsmanship with Silicon Valley cash and add a heavy dose of caffeine? A 鈥渂ike-powered coffee cart that could take on Starbucks鈥� according to Fast Company.[1] Wheelys is a Stockholm-based coffee store company, without any stores. Instead, the company crafts and sells bicycle-mounted cafes to 鈥測oung, hungry eco entrepreneurs from all over the world.鈥漑2] These carts are well-tested, functional micro stores serving organic goods and run purely on solar and body power. With a price tag that is a fraction (around less than 1%) of ownership of a brick-and-mortar coffee shop, Wheelys is challenging the traditional caf茅 model with its mission to make the world 鈥済reener with every cup of coffee.鈥� [2]
Starbucks is hit hard by climate change鈥nd punches back.
Starbucks is fighting back against climate change on multiple fronts to promote sustainable practices and bolster their position in the market.
How Can Climate Change Dramatically Change Your Mornings?
Climate change is dramatically impacting coffee crops all around the globe. However, one company is committed to changing the game…
Starbucks: It鈥檚 not just about the coffee.
Starbucks’ continued success is not just about the coffee, but about the close alignment between its business and operating models.