Peloton: Breaking Away from the Pack
“We feel like we’re more akin to a Facebook or an Apple than a Soulcycle”
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“We feel like we’re more akin to a Facebook or an Apple than a Soulcycle”
How an indoor cycling class in a dark room with scented candles grew into a multi-million dollar phenomenon.
Introduction SoulCycle is a rapidly growing boutique fitness brand whose studios offer indoor cycling classes.  In the last two years, the Company has opened a total of 24 studios and grown revenue and EBITDA at compound annual growth rates in […]