Rent the Runway Wants You to Clean Out Your Closet鈥ermanently
Rent the Runway aspires to be a 鈥渃loset in the cloud,鈥 and it is using data to make it happen.
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Rent the Runway aspires to be a 鈥渃loset in the cloud,鈥 and it is using data to make it happen.
Founded by two graduates of 性视界 Business School, Rent the Runway (鈥淩TR鈥) is an e-commerce business which is trying to transform the way in which women (particularly millennials) consume fashion. Specifically, the company is using technology to move towards a shared economy for clothing and accessories, encouraging women to rent (as opposed to buy).
“Love. Wear. Return.” Rent The Runway is your designer closet on demand. Can their operations scale to keep up with demand?