DIGITALIZATION RADICALLY CHANGES THE MUSIC INDUSTRY

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Digitalization has brought radical changes to the music industry. At a supply chain management standpoint, digitalization removed raw materials, such as CDs and LPs, and transformed traditional distribution channels to online thus making substantial cost savings. It also increased the […]

Amazon’s Response to the OTT Universe

The digital transformation of the entertainment industry has given rise to a gamut of Over-the-Top (OTT) streaming services to rival the traditional pay-tv powerhouses. Starting with Netflix in 2007, OTT services have proliferated to cater to the growing demand base, which still is projected to grow at a CAGR of 17% through 2020 worldwide. What is Amazon’s response?