Adidas in the 3D Printed Race 鈥 When Size Does Not Matter
Adidas, one of the world鈥檚 largest sportswear manufacturers, is betting on 3D printing to create the next generation of bespoken sneakers for individual customers. Will we see a future when size charts become redundant, and 鈥渃ustom-fitted haute couture鈥 no longer equates exclusive luxury?