Digitize or Die 鈥 How the Nation鈥檚 Largest Magazine Publisher is Coping with Digital Transformation
As consumers are no longer engaged by print magazines, the nation鈥檚 largest publisher is being forced to innovate, and innovate quickly.
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As consumers are no longer engaged by print magazines, the nation鈥檚 largest publisher is being forced to innovate, and innovate quickly.
鈥淚t is in some fundamental way over…I think magazines are going to be somewhat like department stores. They鈥檒l stay in business, but you鈥檒l wonder why, since you get everything in them from other places, usually with a better customer experience.鈥
鈥揓ames Truman, former Editorial Director of Cond茅 Nast [1]