David vs. 鈥榩rescient鈥� Goliath: Can Lazada compete with Amazon鈥檚 鈥渁nticipatory shipping鈥�?
Lazada used to be the “Amazon of Southeast Asia”, but as of summer 2017, has to compete directly with Amazon as they enter the Southeast Asian market. Can Lazada embrace digitalization to compete with Amazon’s “anticipatory shipping” model and two-hour Prime Now delivery service?