Crowd-sourcing the Secret of Life: 23andMe and Open Innovation
How direct-to-consumer genotype company 23andMe uses open innovation to drive genetic research
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23andMe and You!
How one company is redefining the communication and use of healthcare information
23andMe: Evolution of a genomics company
What started as at-home DNA testing has evolved into the next generation of personalized medicine.
Postmates: Logistical Winners in the On-Demand Sharing Economy
Postmates is a food-delivery service that is winning because of its intricate logistical reliance on third-party couriers