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While Brexit has come as a shock to many, Switzerland and Norway have shown that there is no reason to be overly pessimistic. Both countries are not members of the European Union (EU), but still many of their companies have successfully weathered some of the tough dynamics that will impact JLR going forward: instability of political boundary conditions, intricate trade agreements in a constant state of flux, and highly volatile exchange rates. During the days after Brexit, officials from the UK met with politicians from Switzerland to seek inspirations for potential political agreements with the EU. In a similar vein, JLR should draw lessons from Swiss and Norwegian companies.
I have seen Swiss companies taking action along three dimensions to become more resilient. All of them touch the supply chain in various aspects and could open up new opportunities for JLR:
* Operations: Investments in automation and offshoring of services that are not subject to tariffs or trade restrictions (e.g., internal white-collar staff functions) have taken a toll on short-term profits, but helped many companies to become more profitable in the long run. For JLR, these actions could mitigate some of the costs related to 鈥渞eshoring鈥 operations mentioned in the essay.
* Political activism: In Switzerland, difficult trade negotiations with the EU and tough macroeconomic conditions have increased the level of cooperation between private sector actors, government agencies, policy makers, and unions. These 鈥渞oundtables鈥 went beyond the reshoring-focused lobbying efforts mentioned in the essay; they have improved the overall business environment by reducing taxes, cutting red tape, adjusting labor laws, and paving the road to trade agreements with emerging markets that offer new export opportunities beyond traditional markets.
* Strategic re-evaluation: A relentless focus on the most profitable parts of the value chain has allowed companies to find the optimal degree of vertical integration. Rediscovering their 鈥渢rue edge鈥 has enabled them to maintain 鈥 and in many cases, even to strengthen 鈥 their competitive advantage.At first glance, Brexit poses many new hurdles for JLR. Lessons from corporations in Switzerland and Norway, however, provide ample reasons to be confident and optimistic about the British future of JLR.
Symptomatic of many digital technologies, the second question in the essay alludes to a key implementation challenge: Why might patients have concerns to undergo robotic-assisted surgery (RAS)?
Broadly speaking, four areas need to be addressed by Intuitive Surgical and other industry players:
* Responsibility for outcomes: Who is ultimately accountable and liable for adverse outcomes? Unlike traditional surgeries, RAS depends on multiple contributors, including the robotic manufacturer, healthcare professionals, and maintenance specialists.
* Ad-hoc interventions during surgeries: Similar to pilots disconnecting the autopilot in emergency situations, how can surgeons effectively step in if unforeseen complications arise during surgeries? Some cases of mechanical problems during RAS procedures have attracted much attention over the last years (e.g., [1]).
* Cyber-security threats: How can robotic systems be protected from cyber-attacks? Earlier this year, the WannaCry malware has shut down large parts of the National Health Service in the U.K., leading to thousands of canceled operations [2]. In addition, security experts have successfully hacked surgical robots in the past [3]. These instances might only be a foretaste of what is to come, which underlines the importance of cyber-security defense mechanisms.
* Omission of the 鈥渉uman element鈥: From a psychological perspective, many patients might be hesitant to undergo surgery performed by a robot. Even though this behavior might not be fully rationale, patients value personal interactions with surgeons before and after operations, which instills trust and confidence.Without doubt, RAS is about to revolutionize the healthcare. However, RAS proponents would be wise to address the above concerns with a clear allocation of accountabilities, extensive training protocols for health-care professionals, close collaborations with top-notch IT security specialists, and patient education campaigns.
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(all accessed on Nov 20, 2017)
A train is rolling uncontrollably towards five people unable to move away from the tracks. You are standing next to the tracks between the train and the people. You can pull a lever that diverts the train onto a different track, saving the life of the five people. However, there is another person on the alternate track, unable to move away. Will you pull the lever?
Whether we like it or not: self-driving cars must be programmed to kill [1]. The famous 鈥渢rolley problem鈥 has originally been introduced as a purely theoretical thought experiment on ethical dilemmas in 1967. The emergence of autonomous vehicles has made this experiment much more real than originally intended [2]:
* In cases of potential crash situations, what decision algorithms should autonomous vehicles follow?
* Who is responsible for defining these rules?
* Who is accountable for the outcomes?The essay underlines Tesla鈥檚 readiness to leverage its hardware for autonomous driving features. These features rely on Tesla鈥檚 propriety data that are portrayed as a barrier to entry for other industry players. In essence, industry players are now 鈥渃ompeting鈥 for more effective decision algorithms. While the desired outcome might be obvious in most situations, the answer to ethically loaded decisions touch on the values and fundamental belief systems of our society.
Tesla鈥檚 management should therefore think beyond the competitive aspects of autonomous driving mentioned in the essay. Given its leadership position in the tech space, the management bears moral responsibility to stimulate a much-needed debate: Envisioning a future of fully autonomous vehicles, how do we as a society deal with these ethical dilemmas? What are the rules we can collectively justify to the best of our knowledge and beliefs? And how can we collectively define a fair decision making process that allows us to reach these conclusions? Welcome to the real word, Tesla. Pandora鈥檚 box has just been opened鈥
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In the essay, the cooperation with the 鈥淩ainforest Alliance鈥 certificate is celebrated as a successful and effective Corporate Social Responsibility effort by Unilever. This view ignores the fact that Rainforest Alliance has been repeatedly attacked by NGOs for 鈥済reenwashing鈥. It has been criticized as 鈥渁 program unqualified to ensure farmworker justice鈥 [1] and as 鈥淔airtrade Lite 鈥 an attempt to benefit from the appearance of doing good, at less financial cost鈥 [2].
This debate raises a fundamental question: In the light of major trends such as climate change, is it morally acceptable if management pursues CSR efforts mainly for the sake of financial profit, but without caring about the actual impact? Investigations repeatedly raised many concerns regarding Rainforest Alliance:
* Weak on-farm monitoring mechanisms: Reports of child labor, unprotected spraying of pesticides, widespread cases of gender discrimination, ethnic discrimination, sexual harassment, bad housing, hampered freedom of association and collective bargaining [2], [3]
* Missing enforcement mechanisms and audits to ensure compliance with prescribed standards [2]
* Insufficient focus on paying living wages [4] and on paying minimum prices [5]There is ample evidence that Rainforest Alliance has weaker standards and less effective enforcing mechanisms than other Fair Trade labels. Yet, its marketing achieves the main goal of making consumer feel better about products such as Lipton tea: Given the 鈥渓abel鈥, they are willing to buy the products at a premium. Does management 鈥 in all seriousness 鈥 address the root causes of climate change and poor working conditions when partnering with a 鈥淔airtrade Lite鈥 label? Probably not. Does management live up to its obligations? Unilever鈥檚 shareholders might be happy for now, but consumers should be more skeptical.
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(all accessed on Nov 19, 2017)
The essay provides a comprehensive overview of risks related to climate change and suggests crucial steps for management to consider.
However, I would urge Rio Tinto鈥檚 management to look at climate change not only from a risk-mitigation perspective, but also explore this trend through an opportunity lens.Some of these opportunities include:
* Expanded exploration of natural resources: With ice caps shrinking, accessing reserves of minerals will become possible in untapped regions such as Greenland where access has been challenging so far [1].
* Easier extraction of raw materials: Increasing temperatures and longer summers significantly reduce cost of operating machinery and extracting minerals in cold regions [2].
* Cheaper transportation: Reduced ice levels opens up access to arctic ports and new shipping routes such as the Northwest Passage, which will considerably reduce transportation cost [3].How can Rio Tinto reap the benefits of climate change? The risk perspective is definitely relevant, but a successful mid-term strategy will also aspire to seize new opportunities.
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(all accessed on Nov 19, 2017)