Alexandra van Arkel's Profile
Alexandra van Arkel
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I agree with your proposal to maintain production in the medium term and re-evaluate closing the Belfast bottling and canning factory after the Brexit details are finalized. As you mentioned, Diageo currently holds a favorable position as the 7th largest company by market capitalization on the FTSE. It would be in the UK鈥檚 best interest to support Diageo during upcoming trade and tariff regulations. In advance of these negotiations, Diageo should take the necessary actions to preserve its relationship with the UK government – shutting down the Belfast factory is not worth the reputational risk. Furthermore, Diageo should consider the additional costs of shutting down the Northern Ireland factory and opening another factory in Ireland that might offset the favorable savings on transport costs, such as increased labor costs, complex union dynamics, upfront capital outlay, additional government regulations etc. I鈥檇 encourage Diageo to consider other actions to encourage the UK government to negotiate a 鈥渟oft border鈥 between Ireland and Northern Ireland on its behalf. Diageo should complete a full assessment of its current supply chain and identify areas of improvement. I鈥檇 imagine cost savings might result if Diageo streamlined production and transportation among its Guinness plant in Dublin, its bottling and canning factory and its distribution center. Finally, are there alternative ways to transport materials and/or finished goods to eliminate costly delays at the border? I like Dave Anderson鈥檚 proposal to lobby for a 鈥淔ast-Pass鈥 for Guinness border crossings.
Thank you- what an interesting application of TOM. I am fascinated by your take on Brexit鈥檚 potential disruption of the supply chain for the English Premier League and the global football landscape. Pursuing a multi-club ownership strategy seems reasonable from a talent development standpoint, my concern is that this might result in a mismatch in the identity of the players with club fans. Building on Fritz鈥 response above, ultimately, the most important thing for key stakeholders within the English Premier League, other than winning, is engagement with the fans. From what I understand, the strength of the Spanish league is its ability to use star players to tap into Spain鈥檚 intense regional pride during competition. Would sourcing and developing talent using the MCO model dilute the ties between the player and/or club and the fans?
While Constellation Brands should invest in innovative, high-tech water management strategies to preserve the short and medium-term health of its California vineyards, I agree with the comments above that smart regional diversification would increase the long-term viability of the company. Given the extreme effects of climate change, implementing your short and medium-term plan to spread best practices in water management across vineyards and wineries may prove ineffective. I believe Constellation Brands鈥 best option is to seek new partnerships with suppliers in Oregon and Washington, which have more reliable climates, while maintaining operations in California due to the longstanding brand popularity of Napa Valley and Sonoma Valley wine. As climate change impacts yield and price of California wine, drinkers in the US may be forced to acquire a new taste from other regions. One wine blogger is extremely satisfied with her wine from the Pacific Northwest:
鈥淎ll the climatic factors that make Oregon and Washington wines reliable translate directly to value for all as drinkers. The trifecta of climate, flavor, and price makes these bottles safe bets, regardless of brand name or vintage. Happily, reliability isn鈥檛 synonymous with boredom, and there are plenty of varieties and subregions to explore comfortably.鈥 [1]
One point that you made that I want to push back on is that margins would suffer as Constellation Brands moves into new territories. Instead of transporting WIP back to California, could the entire process take place locally in the new region? This may benefit Constellation Brands from a bottom line and supply chain perspective.
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Given the severity of the problem, I don鈥檛 believe Sierra Nevada is doing enough to mitigate the impact of climate change on its supply chain. As you mentioned, Sierra Nevada is facing accelerating declines in the availability of hops and clean water. Since 2007, the company has made what I consider to be minor incremental changes in response to natural resource threats. Unless Sierra Nevada quickly diversifies the regions from which it sources its hops, the company will face increasing supply constraints, resulting in a costly ripple effect through the supply chain. In order to fully assess Sierra Nevada鈥檚 existing expansion strategy, I would want to understand management鈥檚 decision to open a second brewery in Asheville, NC. Did this make sense from a sourcing perspective? Who are the primary suppliers? Do we have any performance results from this experience?
Furthermore, Sierra Nevada has the potential to fundamentally change the craft brewing industry by forcing its suppliers to adhere to sustainability standards, rather than allowing suppliers to sign up for this voluntarily. The company should be more selective with its supply partners to ensure that their practices meet company standards. You also mentioned that Sierra Nevada grows its own hops adjacent to its brewery to help control supply. Can the company expand this effort to gain additional control of its hops supply or are there space and/or infrastructure constraints limiting Sierra Nevada from building out this capability?
Personally, I disagree that StitchFix has a competitive advantage that will allow the company to outcompete Amazon and other online retailers. The focus on personalization through AI is important but with limited inventory, this concept can only go so far. When shopping online or at a physical store, I鈥檇 imagine most people already know what they鈥檙e looking for and might resist paying extra to shop with a stylist who doesn鈥檛 have a true perspective on their body type or style. If I鈥檓 going to pay for a stylist, I鈥檇 want to have that experience in person and get instant feedback on the look. I can鈥檛 speak for all shoppers, but I鈥檓 perfectly satisfied with the 鈥渇ilter鈥 button on the websites where I shop. Here are a few key flaws I see in the current StitchFix model:
1. Subscribers 鈥 Online subscription models are nearly impossible, and Stitch Fix does not have the marketing power or brand recognition to acquire and retain subscribers.
2. Cost 鈥 Unlike Amazon, StitchFix does not have the scale to gain purchasing power over its suppliers.
3. Shopping behavior/existing competitors 鈥 For many, shopping is either reactionary (need a dress for a party tonight) or a treat (just for fun with plenty of time). There are so many alternatives (brick-and-mortar, Amazon, Rent the Runway) that already satisfy shoppers, some of which use AI to personalize outfits and pieces for consumers.