  {"id":9780,"date":"2019-11-12T22:04:01","date_gmt":"2019-11-13T03:04:01","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/esri-and-arcgis\/"},"modified":"2019-11-12T22:04:01","modified_gmt":"2019-11-13T03:04:01","slug":"esri-and-arcgis","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/esri-and-arcgis\/","title":{"rendered":"Esri and ArcGIS"},"content":{"rendered":"<p><b>ABOUT ESRI<\/b><\/p>\n<p><span style=\"font-weight: 400\">Growing out of research conducted at the 性视界 Laboratory for Computer Graphics, Environmental Systems Research Institute (Esri from here on) was founded as a land-use consulting firm in 1969 with a mere $1,100 of seed capital from founders Jack Dangermond, graduate of the 性视界 Graduate School of Design\u2019s landscape Architecture program, and his wife Laura. Still a privately held company, today ESRI is the world leader in geographic information system (GIS) software, with approximately 43% of the global market share and estimated annual revenues of approximately $1.1 Billion, from roughly 300,000 customers[1].<\/span><\/p>\n<p><span style=\"font-weight: 400\">Established in 1965 by Howard Fisher, the 性视界 Laboratory for Computer Graphics helped develop and refine some of the first computer map-making software, becoming a research center for spatial analysis and visualization and the birthplace of many of the early applications of GIS software. Dangermond was a member of the 性视界 lab and founded Esri in an effort to apply computer mapping and spatial analysis to help land use planners and land resource managers make decisions informed by data[2]. As Esri\u2019s early work proved the effectiveness of GIS software in problem solving, the company gained recognition, creating a demand for processing an increasing number of projects in an efficient manner. This need combined with increases in computing power, incentivized Esri to develop ARC\/INFO\u2014the first commercial GIS product, in 1981. Thus began the evolution of Esri into the software company company it is today.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/dangermond.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9781\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/dangermond.png\" alt=\"\" width=\"2501\" height=\"1077\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/dangermond.png 2501w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/dangermond-300x129.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/dangermond-768x331.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/dangermond-1024x441.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/dangermond-600x258.png 600w\" sizes=\"auto, (max-width: 2501px) 100vw, 2501px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>WHAT IS GIS?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Before getting down to a more in-depth description of how GIS works, here is a description of the software in Esri\u2019s own words,\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cGIS gives people the ability to create their own digital map layers to help solve real-world problems. GIS has also evolved into a means for data sharing and collaboration, inspiring a vision that is now rapidly becoming a reality\u2014a continuous, overlapping, and interoperable GIS database of the world, about virtually all subjects. Today, hundreds of thousands of organizations are sharing their work and creating billions of maps every day to tell stories and reveal patterns, trends, and relationships about everything \u201c<\/span><\/i><span style=\"font-weight: 400\"> [3].<\/span><\/p>\n<p><span style=\"font-weight: 400\">A complex software, GIS could be crudely described as layers of spreadsheets containing data that represents real geographic and spatial features, combined with the means of visualizing this data, as well as the means for manipulating the data and creating new relationships and subsets within the data. Esri\u2019s GIS system supports three primary views when working with data:\u00a0 <a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_vendiagram.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9786 alignright\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_vendiagram-1024x860.png\" alt=\"\" width=\"640\" height=\"538\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_vendiagram-1024x860.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_vendiagram-300x252.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_vendiagram-768x645.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_vendiagram-600x504.png 600w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_vendiagram.png 1136w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/span><\/p>\n<p><b>The Geodatabase view<\/b><span style=\"font-weight: 400\">: A GIS is a spatial database containing datasets that represent geographic information in terms of a generic GIS data model (features, rasters, topologies, networks and so forth).[4]<\/span><\/p>\n<p><b>The Geovisualization view<\/b><span style=\"font-weight: 400\">: A GIS is a set of intelligent maps and other views that show features and feature relationships of the earth\u2019s surface. Various map views of the underlying geographic information can be constructed and used as \u201cwindows into the database\u201d to support queries, analysis, and editing of the information.[5]<\/span><\/p>\n<p><b>The Geoprocessing view<\/b><span style=\"font-weight: 400\">: A GIS is a set of information transformation tools that derive new geographic datasets from existing datasets. These geoprocessing functions take information from existing datasets, apply analytic functions, and write results into new derived datasets.[6]<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>USE CASES<\/b><\/p>\n<p><span style=\"font-weight: 400\">Esri is currently used by over 350,000 businesses, government agencies and NGOs around the world, collectively creating approximately 150 million maps per day[7]. Some of their high-profile clients include the White House, the Reliance Communications and State government agencies of India and Google[8]. In the words of founder and still current President Jack Dangermond,\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Google is the leader in mapping for consumer applications. But when they became interested in creating mapping and GIS software for enterprises, they did venture into our market. If you\u2019re not spending a quarter of a billion dollars like we are on R&amp;D, it\u2019s hard to compete. So they found out it\u2019s more complicated than they thought. So they backed away from it and asked us if we would work with them.<\/span><\/i><span style=\"font-weight: 400\">[9]<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esri\u2019s ArcGIS software is used in a growing number of contexts and use-cases including but not limited to: mapping, accident analysis, urban planning, transportation planning,\u00a0 environmental impact analysis, disaster management and mitigation, navigation, flood damage estimation and many others. For example, telecom and network service operations must take into account geographic data when designing and optimizing their complex networks and maintenance activities. Additional use-cases of interest include those of a military nature. For example, GIS technology has been used in tandem with shorter infrared wavelengths, where the infrared portion of the light spectrum reflects from foliage, revealing various conditions of plants by color, indicating the state of health of enemy resources[10].<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_flow_chart.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9783\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_flow_chart.png\" alt=\"\" width=\"2237\" height=\"938\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_flow_chart.png 2237w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_flow_chart-300x126.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_flow_chart-768x322.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_flow_chart-1024x429.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_flow_chart-600x252.png 600w\" sizes=\"auto, (max-width: 2237px) 100vw, 2237px\" \/><\/a> <a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_interface.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9782\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_interface.png\" alt=\"\" width=\"2130\" height=\"810\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_interface.png 2130w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_interface-300x114.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_interface-768x292.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_interface-1024x389.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/GIS_interface-600x228.png 600w\" sizes=\"auto, (max-width: 2130px) 100vw, 2130px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/geo_Process.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9785 alignleft\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/geo_Process.png\" alt=\"\" width=\"594\" height=\"255\" \/><\/a> <a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/layers.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9784 alignleft\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/11\/layers-300x245.png\" alt=\"\" width=\"352\" height=\"266\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bibliography<\/strong><\/p>\n<p>[1] Howell, Donna (2009-08-14).\u00a0<a href=\"https:\/\/web.archive.org\/web\/20100510064955\/http:\/\/www.investors.com\/NewsAndAnalysis\/Article.aspx?id=503454\" rel=\"nofollow\">&#8220;Jack Dangermond&#8217;s Digital Mapping Lays It All Out&#8221;<\/a>.\u00a0Investor&#8217;s Business Daily. Archived from\u00a0<a href=\"http:\/\/www.investors.com\/NewsAndAnalysis\/Article.aspx?id=503454\" rel=\"nofollow\">the original<\/a>\u00a0on 2010-05-10. Retrieved\u00a02019-11-12.<\/p>\n<p>[2] &#8220;History of Esri&#8221;. <a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/history-of-gis\">www.esri.com\/en-us\/what-is-gis\/history-of-gis<\/a>. Accessed 2019-11-12.<\/p>\n<p>[3] Ibid.<\/p>\n<p>[4] &#8220;What Is ArcGIS?&#8221;. <a href=\"http:\/\/downloads.esri.com\/support\/documentation\/ao_\/698What_is_ArcGis.pdf\">http:\/\/downloads.esri.com\/support\/documentation\/ao_\/698What_is_ArcGis.pdf<\/a>. Accessed 2019-11-12.<\/p>\n<p>[5] Ibid.<\/p>\n<p>[6] Ibid.<\/p>\n<p>[7] Hleft, Miguel (2015-3-31). &#8220;You Can&#8217;t Kill Jack Dangermond&#8217;s Company. Try, And It Will Only Get Stronger.&#8221; <a href=\"https:\/\/www.forbes.com\/sites\/miguelhelft\/2015\/03\/31\/you-cant-kill-jack-dangermonds-company-try-and-it-will-only-get-stronger\/#621f78195cd7\">https:\/\/www.forbes.com\/sites\/miguelhelft\/2015\/03\/31\/you-cant-kill-jack-dangermonds-company-try-and-it-will-only-get-stronger\/#621f78195cd7<\/a> Accessed 2019-11-12.<\/p>\n<p>[8]\u00a0<a href=\"http:\/\/www.businessworld.in\/article\/-Esri-s-Annual-Revenues-Exceed-1-1-Billion-\/24-04-2017-116907\/\">http:\/\/www.businessworld.in\/article\/-Esri-s-Annual-Revenues-Exceed-1-1-Billion-\/24-04-2017-116907\/<\/a><\/p>\n<p>[9] Ibid.<\/p>\n<p>[10] <a href=\"https:\/\/earthobservatory.nasa.gov\/features\/FalseColor\">https:\/\/earthobservatory.nasa.gov\/features\/FalseColor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABOUT ESRI Growing out of research conducted at the 性视界 Laboratory for Computer Graphics, Environmental Systems Research Institute (Esri from here on) was founded as a land-use consulting firm in 1969 with a mere $1,100 of seed capital from founders [&hellip;]<\/p>\n","protected":false},"author":12572,"featured_media":9792,"comment_status":"open","ping_status":"closed","template":"","categories":[2510,29,2509,2511],"class_list":["post-9780","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-arcgis","category-big-data","category-esri","category-mapping","hck-taxonomy-organization-esri","hck-taxonomy-industry-information-technology","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/competing-with-data\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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